2 UK shares I’d buy after their 25% declines make them cheap again

These two UK shares appear to be cheap after their disappointing stock price performances in 2020. I think buying them now could be a profitable move.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The performances of many UK shares have been disappointing in 2020. Risks including coronavirus and Brexit have weighed on investor sentiment. This has sent many stocks to their lowest levels for a number of years.

However, their falls could present buying opportunities for long-term investors. The recovery prospects for the economy and stock market mean that buying cheap shares today may prove to be a profitable move.

With that in mind, here are two FTSE 100 shares that have fallen 25%+ in 2020. They may now offer margins of safety that produce long-term investment gains.

A large decline relative to other UK shares

WPP’s (LSE: WPP) 38% fall since the start of the year means it has underperformed many UK shares. The advertising and branding business has experienced falling revenues as the world economy’s outlook has deteriorated.

However, its recent interim results showed that it is making progress in improving its long-term prospects. For example, it has continued to make cost savings and has further shifted its focus towards online opportunities. This could mean that it is in a good position to respond to a quickening in the move to e-commerce that is currently taking place among consumers.

Looking ahead, WPP is expected to outperform the financial performances of many UK shares next year. Its bottom line is expected to rise by around 30%. This puts it on a forward price-to-earnings (P/E) ratio of 9.2. Although its forecasts are likely to change depending on the economy’s outlook, it seems to offer good value for money after its share price decline. As such, now could be the right time to buy a slice of it for the long run.

An undervalued FTSE 100 stock

Standard Life Aberdeen (LSE: SLA) has also delivered a disappointing performance compared to other UK shares. Its share price is currently down 25% since the start of the year, with an uncertain global economic environment weighing on investor sentiment.

The company’s recent half-year results showed that it is making progress in implementing its strategy. For example, it was able to reduce adjusted operating expenses by 11% through a range of efficiency measures. It also delivered strong investment performance, with 68% of its assets under management outperforming their benchmarks.

Looking ahead, Standard Life Aberdeen is forecast to deliver a 17% growth in net profit next year after a challenging current year. This puts it on a forward P/E ratio of around 15.8, and suggests that it offers good value for money relative to other UK shares.

The potential for a global economic turnaround could lift asset prices, which would be likely to have a positive impact on the company’s financial performance. As such, now could be the right time to buy a slice of it for the long run after its recent decline.

Peter Stephens owns shares of Standard Life Aberdeen and WPP. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Rolls-Royce engineer working on an engine
Investing Articles

£5,000 invested in Rolls-Royce shares just 2 years ago is now worth…

Rolls-Royce shares have fallen some way back from a recent 52-week peak, as global events impact them and the firm…

Read more »

Mixed-race female couple enjoying themselves on a walk
Investing Articles

£5,000 invested in Barclays shares just 2 years ago is now worth…

When Barclays shares fall, you've got to ask yourself one question: do you feel... like a long-term investor who just…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Are you ignoring the ISA deadline? Here’s what you may be losing forever!

Think the annual ISA deadline's not your business? You could potentially be missing out, even as a very modest investor.…

Read more »

Aerial shot showing an aircraft shadow flying over an idyllic beach
Investing Articles

How much does someone need to put in the stock market to retire and live off passive income?

Put money in the stock market as a way of building dividend income streams big enough to retire on? Christopher…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

£20k invested in a Stocks and Shares ISA on 7 April could pay this much passive income

Looking for dividend stock ideas in April? Our writer highlights a five-share portfolio that could generate £1,428 a year in…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

£20,000 in a Stocks and Shares ISA? See how it could be used to target a £989 monthly passive income

Christopher Ruane looks beyond the looming contribution deadline for a Stocks and Shares ISA and takes a long-term approach to…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Warren Buffett’s firm has 43% of its stock portfolio in 2 names. But…

Warren Buffett’s company looks like it has a concentrated stock portfolio. But as Stephen Wright points out, it’s more diversified…

Read more »

Businessman hand stacking up arrow on wooden block cubes
Investing Articles

£20,000 buys this many shares of the FTSE 100’s highest-yielding dividend stock

What's the biggest yielder in the FTSE 100? How many shares in it would £20k buy an investor right now?…

Read more »