Stock crash ahead? 68% of top money managers see us in a bear market rally

As a bear market looks increasingly likely, I consider the best FTSE 100 (INDEXFTSE:UKX) stocks to buy during a market crash.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

A Bank of America survey of 223 fund managers during the week ended May 14 found 68% see the recent run-up as a bear market rally, rather than the beginnings of a bull market run. A bear market identifies as a sustained period of downward trending stock prices, often sparked by a 20% market drop.

After a robust market rally through April and May, things are slowing down. A virus spike in Beijing is fuelling fears of a second coronavirus wave. This is creating a cautious pause on global market rallies and triggering the price of oil to fall again. If a second coronavirus wave takes hold globally, a significant market pull-back is likely. The impact will be bigger on stocks tied to an expected economic recovery such as travel and entertainment. 

Forget day trading

In a bear market, stock price volatility is a given, so it can be tempting to get in and out of stocks quickly to make fast profits. This is not a good idea. Even the best day traders can realise big losses when market sentiment is low. I think a long-term investing strategy is a more sensible option. Something along the lines of Warren Buffett’s value investing strategy will bring you future wealth if you are disciplined and patient.

Robust stocks to buy in a bear market

The FTSE 100 is the UK’s most popular financial index and its constituents tend to be large-cap, stable companies. This is the first place I would look for robust stocks to buy in a downturn. Choosing stocks that will always be in demand, such as consumer staples, like food, alcohol, tobacco and toiletries is a good place to start. Utilities should also remain in demand, for example electricity, water and telecoms.

Energy generator and distributor SSE is a stock I would consider. The SSE share price has had a volatile time. In February it was flying high, reaching close to a 10-year pinnacle. Since then its shares have fluctuated a lot and are now down 28%.

With close to half of all FTSE 100 firms slashing their dividends in recent weeks, income investors are left with slim pickings. So far SSE is one company that has kept its dividend intact, but whether that will still be the case later this week remains to be seen. SSE will be revealing its full-year results on Wednesday.

Risky stocks to buy in a bear market

Oil and gas stocks are risky at the best of times, but a bear market can provide an opportunity to buy them cheaply. Fossil fuels are a necessary evil, but despite moves to have them phased out, this will not happen soon. They are still very much required and in time the oil price will rise again. However, not all oil stocks will survive, and recovery will be a lengthy process. BP and Shell are my favourite UK oil stocks because they have vast industry experience, they are investing heavily in renewables and have access to much more liquidity than many of their smaller industry peers.

I think another stock market crash is highly likely, but that does not mean you should stop investing. If you are careful about the stocks you choose and patient enough to see them rise again, you can still grow a sizeable portfolio for the future.

Kirsteen has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Will the S&P 500 crash in 2026?

The S&P 500 delivered impressive gains in 2025, but valuations are now running high. Are US stocks stretched to breaking…

Read more »

Teenage boy is walking back from the shop with his grandparent. He is carrying the shopping bag and they are linking arms.
Investing Articles

How much do you need in a SIPP to generate a brilliant second income of £2,000 a month?

Harvey Jones crunches the numbers to show how investors can generate a high and rising passive income from a portfolio…

Read more »

Investing Articles

Will Lloyds shares rise 76% again in 2026?

What needs to go right for Lloyds shares to post another 76% rise? Our Foolish author dives into what might…

Read more »

Investing Articles

How much passive income will I get from investing £10,000 in an ISA for 10 years?

Harvey Jones shows how he plans to boost the amount of passive income he gets when he retires, from FTSE…

Read more »

Investing Articles

Down 34% in 2025 — but could this be one of the UK’s top growth stocks for 2026?

With clarity over research funding on the horizon, could Judges Scientific be one of the UK’s best growth stocks to…

Read more »

piggy bank, searching with binoculars
Investing Articles

Can the rampant Barclays share price beat Lloyds in 2026?

Harvey Jones says the Barclays share price was neck and neck with Lloyds over the last year, and checks out…

Read more »

Investing Articles

Here’s how Rolls-Royce shares could hit £25 in 2026

If Rolls-Royce shares continue their recent performance, then £25 might be on the cards for 2026. Let's take a look…

Read more »

Departure & Arrival sign, representing selling and buying in a portfolio
Investing Articles

Prediction: in 2026 the red-hot Rolls-Royce share price could turn £10,000 into…

Harvey Jones can't believe how rapidlly the Rolls-Royce share price has climbed. Now he looks at the FTSE 100 growth…

Read more »