Stock crash ahead? 68% of top money managers see us in a bear market rally

As a bear market looks increasingly likely, I consider the best FTSE 100 (INDEXFTSE:UKX) stocks to buy during a market crash.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

A Bank of America survey of 223 fund managers during the week ended May 14 found 68% see the recent run-up as a bear market rally, rather than the beginnings of a bull market run. A bear market identifies as a sustained period of downward trending stock prices, often sparked by a 20% market drop.

After a robust market rally through April and May, things are slowing down. A virus spike in Beijing is fuelling fears of a second coronavirus wave. This is creating a cautious pause on global market rallies and triggering the price of oil to fall again. If a second coronavirus wave takes hold globally, a significant market pull-back is likely. The impact will be bigger on stocks tied to an expected economic recovery such as travel and entertainment. 

Forget day trading

In a bear market, stock price volatility is a given, so it can be tempting to get in and out of stocks quickly to make fast profits. This is not a good idea. Even the best day traders can realise big losses when market sentiment is low. I think a long-term investing strategy is a more sensible option. Something along the lines of Warren Buffett’s value investing strategy will bring you future wealth if you are disciplined and patient.

Robust stocks to buy in a bear market

The FTSE 100 is the UK’s most popular financial index and its constituents tend to be large-cap, stable companies. This is the first place I would look for robust stocks to buy in a downturn. Choosing stocks that will always be in demand, such as consumer staples, like food, alcohol, tobacco and toiletries is a good place to start. Utilities should also remain in demand, for example electricity, water and telecoms.

Energy generator and distributor SSE is a stock I would consider. The SSE share price has had a volatile time. In February it was flying high, reaching close to a 10-year pinnacle. Since then its shares have fluctuated a lot and are now down 28%.

With close to half of all FTSE 100 firms slashing their dividends in recent weeks, income investors are left with slim pickings. So far SSE is one company that has kept its dividend intact, but whether that will still be the case later this week remains to be seen. SSE will be revealing its full-year results on Wednesday.

Risky stocks to buy in a bear market

Oil and gas stocks are risky at the best of times, but a bear market can provide an opportunity to buy them cheaply. Fossil fuels are a necessary evil, but despite moves to have them phased out, this will not happen soon. They are still very much required and in time the oil price will rise again. However, not all oil stocks will survive, and recovery will be a lengthy process. BP and Shell are my favourite UK oil stocks because they have vast industry experience, they are investing heavily in renewables and have access to much more liquidity than many of their smaller industry peers.

I think another stock market crash is highly likely, but that does not mean you should stop investing. If you are careful about the stocks you choose and patient enough to see them rise again, you can still grow a sizeable portfolio for the future.

Kirsteen has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Smartly dressed middle-aged black gentleman working at his desk
Investing Articles

Consider these FTSE 100 bargain shares in a Stocks and Shares ISA!

These FTSE 100 shares are trading on rock-bottom P/E and PEG ratios. Royston Wild explains what makes them stunning value…

Read more »

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

This storming penny stock has already climbed nearly 50% in 2026!

Here's a penny stock that's been taking the defence sector by storm, and its future order book is building up…

Read more »

UK supporters with flag
Investing Articles

Should I buy this ridiculously cheap FTSE 250 stock today?

This FTSE 250 stock has one of the lowest P/E ratios in the index despite profits and margins surging higher.…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

57% under ‘fair value’ and 74% forecast earnings growth! 1 FTSE high-tech med stock I just can’t pass up

This FTSE high‑tech innovator’s earnings look set to soar -- yet it’s still priced as a risky biotech. The disconnect…

Read more »

Night Takeoff Of The American Space Shuttle
Investing For Beginners

I think these 2 FTSE shares are set to surge on this stock market recovery

Jon Smith flags up a couple of stocks that are well placed to outperform if sentiment continues to improve, supporting…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

FTSE 100: how to invest in cheap UK shares to try and double your money

Investing money in cheap and high-quality FTSE 100 shares could lead to high returns in the long run. They could…

Read more »

Stacks of coins
Investing Articles

I’m aiming for £9,945 in annual dividend income from 719 shares in this FTSE 100 gem

Analysts expect this FTSE 100 dividend star's earnings will keep rising, driving up its dividend yield. So, can it keep…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

I asked ChatGPT for the best stock to buy in my ISA for passive income. Here’s what it said…

Paul Summers isn't particularly surprised by an AI bot's suggestion for the best passive income stock. But there's a big…

Read more »