I think now’s the time to buy FTSE 100 shares

Confused as to whether you should take the plunge with the FTSE 100 today? Royston Wild explains why buying UK blue-chips is a great idea today.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

These are perplexing times for FTSE 100 investors. Market confidence remains fragile as the world slowly lifts itself out of harsh quarantine measures. The economic destruction that Covid-19 has already caused continues to confound City thinking too. And the threat of another deadly wave of infections later in 2020 is dominating investor mindsets.

A haze has settled over UK plc, which makes it nigh-on impossible to guide on near-term earnings. As Rachel Winter, associate investment director at Killik & Co, comments: “We’re now over halfway through reporting season and one of the most notable takeaways so far is the high number of companies that have withdrawn their guidance on expected earnings for this year.”

Unpredictability over when lockdown measures will be repealed “makes it almost impossible for these companies to predict future earnings,” Winter adds. And this lack of guidance “makes it difficult to value these businesses.”

Profits questions

It’s clear that valuing FTSE 100 stocks based on 2020 earnings is a risky endeavour. The social, economic and political implications of the coronavirus will be without parallel, certainly in modern times. Even those firms that have not withdrawn their full-year estimates face the prospect of changing or pulling their guidance later in the year.

Clearly share investors need to be more careful than usual. Firms of all shapes and sizes are running out of cash and profits are evaporating as the lockdown endures. Corporate failures will balloon long before governments and scientists finally get the coronavirus in a headlock.

But that’s not to say that Footsie investors — or indeed share pickers looking to invest lower down on the London stock market — should stop searching for great companies to load into their stocks portfolios. The key to successful share investing is, of course, to buy shares with a view to holding them for a minimum of five years. For many businesses with a solid financial base, the troubles of 2020 will likely represent nothing more than a blip in their long-term investment story.

Screen of price moves in the FTSE 100

One of my FTSE 100 favourites

Let’s look at the performance of FTSE 100 colossus Ashtead Group (LSE: AHT) as an example. Let’s say you’d bought shares in the construction equipment provider at the turn of the century.

This is a period blighted by the bursting of the ‘dotcom bubble’, the Goldman Sachs collapse and the global banking crisis, and more recently the outbreak of Covid-19. Despite these troubles, Ashtead has gained a staggering 2,500% in value over the period. The total return is even bigger when you take into account dividends paid over the past two decades.

Ashtead is a FTSE 100 firm I believe has a very bright future ahead of it too. It’s why I continue to cling to my shares in the business despite questions over near-term profitability. Its balance sheet is rock solid, and the fruits of an aggressive M&A strategy leave it in great shape to exploit the eventual upturn in the global economy. It’s just one of many British blue-chips that appear brilliant buys following share price declines of recent weeks.

Royston Wild owns shares of Ashtead Group. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'
Investing Articles

The best time to buy stocks? It might be right now

Short-term issues that delay long-term trends create opportunities to buy stocks. And that could be happening right now with a…

Read more »

Queen Street, one of Cardiff's main shopping streets, busy with Saturday shoppers.
Investing Articles

Here’s why Next stock rose 5% and topped the FTSE 100 today

Next was the leading FTSE 100 stock today, rising 5%. Our writer takes a look at why and asks if…

Read more »

Renewable energies concept collage
Investing Articles

Up 458% in a year, could the Ceres Power share price go even higher?

Christopher Ruane reviews some highs and lows of the Ceres Power share price over the years and wonders whether the…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Are the glory days over for Rolls-Royce shares?

Rolls-Royce shares have soared in recent years. Lately, though, they have taken a tumble. Could there be worse still to…

Read more »

Group of friends meet up in a pub
Investing Articles

Are ‘66% off’ Diageo shares a once-in-a-decade opportunity?

Diageo shares have taken another hit in the early weeks of 2026. Are we looking at a massive bargain or…

Read more »

Investing Articles

Meet the UK stock under £1.50 smashing Rolls-Royce shares over the past year

While Rolls-Royce shares get all the attention, this under-the-radar trust has quietly made investors a fortune. But is it still…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Down 19%, the red lights are flashing for Barclays shares!

Barclays shares have fallen almost a fifth in value as the Middle East war has intensified. Royston Wild argues that…

Read more »

Aviva logo on glass meeting room door
Investing Articles

After falling another 5%, are Aviva shares too cheap to ignore?

£10,000 invested in Aviva shares five years ago would have grown 50% by now. But what might the future hold,…

Read more »