Why I think this FTSE 100 champion is a bargain in a market crash

This Fool likes the look of this international packaging giant in this market crash.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

In the market crash caused by Covid 19, not many industries and companies have proved to be crash-proof. 

DS Smith (LSE:SMDS) however does fall into my bracket of crash-proof. I feel it could emerge unscathed longer term from the effects of this current crisis. 

A leading provider in packaging solutions for consumer goods companies, the London-based firm operates across nearly 40 countries. With over 30,000 employees, it is truly a packaging powerhouse. Its presence and rise in Europe and the US make it a stock to watch, as does its appetite for acquisitions. 

With the coronavirus lockdown in full force in the UK, there has been unprecedented demand for groceries and online shopping. DS Smith has greatly benefited from this as its core activity is in food and e-commerce packaging.

Performance and Covid 19

When the market collapse started, DS Smith saw a share price drop from near 370p, down to 250p at the beginning of April. At the time of writing, the share price has climbed back close to the 300p mark. Still, the opportunity to pick up a Footsie champion at a bargain price is strong right now, I feel. 

DS Smith plays a crucial role in the supply of goods like food and household items. This provides it with a strong position, especially in times of economic and political stress such as now. This is one of my primary reasons for placing it in the crash-proof category.

A trading update provided at the beginning of this month pointed towards its resilience and the limited impact of Covid-19. It also said demand for its corrugated box solutions had increased during the first six months of its current fiscal year. 

Covering off geographical regions in its update, Southern Europe was identified as seeing some issues. This was to be anticipated with the pandemic hitting Italy and Spain hard. North American trading was described as “robust.”

It also decided to axe the interim dividend payment. This was a necessary step in my eyes, based on current circumstances. Do not mistake the dividend cancellation for a weaker balance sheet as the company has over £1bn worth of undrawn loan facilities.

What I would do now

With the recent panic-buying, supermarkets have been reporting strong trading. If you couple this with a rise in demand for online items, it is clear that DS Smith can thrive during this current crisis. E-commerce is a division in which it has invested increasingly and that is now bearing fruit. 

A healthy price-to-earnings ratio of close to 13 represents no risk and a healthy valuation of this stock. Bear in mind, profit has been increasing year-on-year for the previous five years too. Coupled with an eventual resumption of dividend payments at similar levels to the past, it would offer a dividend yield of over 5%. What’s not to like?

Overall I feel its long-term outlook, market position and the fact the current market is assisting its positive performance are all reasons to invest. In a bear market, safe investments are more important than ever. In my opinion this is one of those. 

Jabran Khan has no position in any shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Is 2026 the year the Diageo share price bounces back?

Will next year be the start of a turnaround for the Diageo share price? Stephen Wright looks at a key…

Read more »

Investing Articles

Here’s my top FTSE 250 pick for 2026

UK investors looking for under-the-radar opportunities should check out the FTSE 250. And 2026 could be an exciting year for…

Read more »

Yellow number one sitting on blue background
Investing Articles

Here’s my number 1 passive income stock for 2026

Stephen Wright thinks a 5.5% dividend yield from a company with a strong competitive advantage is something passive income investors…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Should I sell my Scottish Mortgage shares in 2026?

After a strong run for Scottish Mortgage shares, our writer wonders if he should offload them to bank profits in…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Down 35%! These 2 blue-chips are 2025’s big losers. But are they the best shares to buy in 2026?

Harvey Jones reckons he's found two of the best shares to buy for the year ahead, but he also acknowledges…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

State Pension worries? 3 investment trusts to target a £2.6m retirement fund

Royston Wild isn't worried about possible State Pension changes. Here he identifies three investment trusts to target a multi-million-pound portfolio.

Read more »

Smiling white woman holding iPhone with Airpods in ear
Dividend Shares

4 dirt-cheap dividend stocks to consider for 2026!

Discover four great dividend stocks that could deliver long-term passive income -- and why our writer Royston Wild thinks they’re…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

These fabulous 5 UK stocks doubled in 2025 – can they do it again next year?

These five UK stocks have more than doubled investors' money as the FTSE 100 surges. Harvey Jones wonders if they…

Read more »