How I’d invest like Warren Buffett in this market crash

This market crash advice from Warren Buffett could help you find potential winners. Roland Head suggests some stock picks for today’s market.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

When the stock market keeps falling, it’s a scary time to be invested. But history shows past market crashes have given us the opportunity to buy good assets at bargain prices. This has certainly been true for US billionaire Warren Buffett, whose investing career began in 1956.  

Buffett has always been generous in sharing the lessons he’s learned from a lifetime in the stock market. One of his more memorable pieces of advice is: “You only learn who has been swimming naked when the tide goes out.”

What did Buffett mean?

The swimming naked quote came from Buffett’s 2008 letter to shareholders, written at the height of the financial crisis (you can read Buffett’s latest letter here).

In 2008, he was commenting on the problems facing major US banks, which were facing big losses from sub-prime mortgage loans. What he meant was that when times are good, the price of everything goes up. No one looks too hard for problems. But when things get tough and losses mount, all sorts of other problems start to appear.

I suspect that’s what we’re going to see over the coming months. Some companies will suffer serious financial problems that will leave shareholders with permanent losses. But some companies will be able to survive and recover as the coronavirus epidemic tails off.

There’s a lot of money to be made if you can buy good stocks now when all share prices are low. But how can you tell the difference between good and bad?

One key giveaway

In my experience, the best place to start is with debt. Too much borrowed money can destroy companies. And even if the business survives, shareholders are often wiped out.

The first sector where we’re seeing this is oil. Shares in Tullow Oil and Premier Oil are both down by about 85% so far in 2020. In my view, these heavily-indebted companies are both likely to breach their lending conditions over the next 12 months. This could lead to emergency refinancing, leaving shareholders facing further losses.

Oil is the first sector to run into problems, but I don’t think it will be the last. I’d also steer clear of heavily-indebted retailers, travel groups, and restaurant chains. And I’d avoid airlines for now. 

Like Buffett, I’d steer clear of any business with too much debt. If there’s one simple thing you can do to avoid big losses when investing, it’s staying away from companies that are addicted to borrowed cash. The situation can look safe for years, but you never know when it will blow up in your face.

What I would buy

Buffett’s success is partly due to his ability to spot companies that can recover quickly after a period of difficulties.

As I explained last week, I think FTSE 100 firm Associated British Foods could be a good buy at the moment. I’ve also been buying more shares in insurance group Aviva for my portfolio. Pharmaceutical and tobacco stocks could also be a good choice, in my opinion.

Among smaller firms, scientific instrument makers Judges Scientific and Oxford Instruments both look good value to me. Both companies have plenty of cash on hand and are confident business will return to normal after coronavirus. I rate both as quality stocks.

Roland Head owns shares of Aviva. The Motley Fool UK has recommended Associated British Foods and Judges Scientific. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Group of young friends toasting each other with beers in a pub
Investing Articles

FTSE 100 shares: has a once-a-decade chance to build wealth ended?

The FTSE 100 index has had a strong 2025. But that doesn't mean there might not still be some bargain…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

I asked ChatGPT for its top passive income ideas for 2026 and it said…

Stephen Wright is looking for passive income ideas for 2026. But can asking artificial intelligence for insights offer anything valuable?

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Here’s how a 10-share SIPP could combine both growth and income opportunities!

Juggling the prospects of growth and dividend income within one SIPP can take some effort. Our writer shares his thoughts…

Read more »

Tabletop model of a bear sat on desk in front of monitors showing stock charts
Investing Articles

The stock market might crash in 2026. Here’s why I’m not worried

When Michael Burry forecasts a crash, the stock market takes notice. But do long-term investors actually need to worry about…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Is this FTSE 250 retailer set for a dramatic recovery in 2026?

FTSE 250 retailer WH Smith is moving on from the accounting issues that have weighed on it in 2025. But…

Read more »

Young Black woman using a debit card at an ATM to withdraw money
Investing Articles

I’m racing to buy dirt cheap income stocks before it’s too late

Income stocks are set to have a terrific year in 2026 with multiple tailwinds supporting dividend growth. Here's what Zaven…

Read more »

ISA Individual Savings Account
Investing Articles

Aiming for a £1k passive income? Here’s how much you’d need in an ISA

Mark Hartley does the maths to calculate how much an investor would need in an ISA when aiming for a…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Is investing £5,000 enough to earn a £1,000 second income?

Want to start earning a second income in the stock market? Zaven Boyrazian breaks down how investors can aim to…

Read more »