3 reasons why I’d buy FTSE 100 dividend stocks as the stock market crashes

FTSE 100 (INDEXFTSE:UKX) dividend shares could offer long-term total return potential in my view.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100’s recent market crash could make the idea of buying dividend shares less appealing to many people. There is the prospect of further declines ahead as the full impact of coronavirus on the world economy becomes evident. As such, many investors may decide to hold less risky assets that have a lower chance of losing money.

However, dividend shares offer a higher income return than most assets. They have recovery potential, and may be more resilient than many investors realise over the long term. Therefore, now could be the right time to buy them – even as the stock market crashes.

Income prospects

The recent emergency cut in interest rates means that the appeal of savings accounts and Cash ISAs is likely to continue to fall in the medium term. Previously, it was difficult to obtain an inflation-beating return from them. Now that task may become even more challenging.

By contrast, FTSE 100 dividend shares offer significantly higher income returns – especially after the market crash. The index itself yields around 5%. But it is possible to obtain an even higher income return through buying a diverse range of income shares. When undertaken through a Stocks and Shares ISA, your dividend income is tax-free.

This could further increase the appeal of buying FTSE 100 dividend shares, with many companies having a large amount of headroom when making shareholder payouts.

Recovery potential

Dividend shares offer the prospect of capital returns in the long run through a successful recovery. The FTSE 100 has always delivered a successful turnaround following its past bear markets. While this has taken a number of years in some cases, ultimately investors who have a long-term outlook are likely to be rewarded through the index posting new record highs.

Although obtaining capital growth may not be your priority, a larger portfolio has the potential to make it easier to generate a strong income return. As such, benefitting from a subsequent recovery in the FTSE 100’s price level may improve your long-term income outlook.

Dividend growth

At the present time, many companies may fail to grow their dividends in 2020. The negative impact that coronavirus looks set to have on global growth could mean they adopt a cautious stance when it comes to raising shareholder payouts.

However in the long run, the prospect of rising dividends across the FTSE 100 seems to be high. Many sectors, such as technology, retail and healthcare could enjoy bright futures as emerging economies continue to drive global GDP upwards.

Therefore, buying shares in companies with impressive long-term growth outlooks and affordable dividends could be a means of obtaining an inflation-beating income over the coming years. There may be uncertainty ahead in the short run, but FTSE 100 dividend shares could substantially outperform other assets and boost your income prospects in the long term.

Peter Stephens has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

3 potentially explosive penny stocks to consider buying for 2026

Edward Sheldon has scanned the market for penny stocks with significant investment potential as we start 2026. Here are three…

Read more »

Investing Articles

3 top stock market investment ideas for UK investors in 2026

In 2026, the stock market is likely to throw up plenty of lucrative opportunities for investors. Here are three investment…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

How to invest a Stocks and Shares ISA like a pro in 2026

The Stocks and Shares ISA is a powerful investment account. Here are some strategies used by professional investors to get…

Read more »

Investing Articles

£5,000 invested in BP shares could generate this much dividend income in 2026…

Andrew Mackie weighs up whether BP shares’ attractive dividend yield is reason enough for him to keep holding the stock…

Read more »

Investing Articles

In 2026, I think the FTSE 100 could pass 12,000

How could FTSE 100 replicate the success of 2025? Our Foolish author examines why the index might pass 12,000 in…

Read more »

Investing Articles

3 brilliant British shares to consider buying for 2026

If an investor is looking for shares to buy for 2026, they have plenty of great options whether the goal…

Read more »

Yellow number one sitting on blue background
Investing Articles

I asked ChatGPT to pick 1 growth stock to put 100% of my money into, and it chose…

Betting everything on a single growth stock carries massive danger, but in this thought experiment, ChatGPT endorsed a FTSE 250…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

How little is £1,000 invested in Diageo shares at the start of 2025 worth now?

Paul Summers takes a closer look at just how bad 2025 has been for holders of Diageo's shares. Will things…

Read more »