Stock market crash: I’d buy when UK shares are on sale!

The stock market crash has created the kind of buying opportunities that I’ve not seen for a decade, writes Thomas Carr.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100 index came crashing down last week, falling a massive 11%. Around the world, stocks sold off in a manner that we’ve not seen since the global financial crisis in 2008. Investors are fleeing in their droves, in a panicked response to the global coronavirus outbreak.

Clearly, these are worrying times. Nobody knows how long the outbreak is going to last, and what damage it’s going to do. It’s this uncertainty that’s being played out in the global financial markets, so dramatically.

Market overreaction

But my view is that the markets – as they so often do – have overreacted to this uncertainty. Over the last 100 years, international businesses, economies, and stocks, have repeatedly demonstrated that they can, in time, recover from any number of setbacks. Stock markets recovered from the Second World War, the 2001 terrorist attacks, and the SARS outbreak. Stock markets have recovered from every single event of the last century.

My own view is that the outbreak will negatively affect earnings and business performance in 2020, but that by next year, it will be business as usual. As such, I believe that the market sell-off has presented mass buying opportunities, the likes of which I’ve not seen in the last 10 years.

Airline stocks have been among the worst affected. Shares in IAG – the owner of British Airways – have fallen by around 26% in the last two weeks. The group is now valued at just three times 2018’s earnings. Its valuation effectively implies that IAG will be unprofitable for multiple years. Reaching that conclusion, on what we have seen from the coronavirus so far, is completely irrational, in my opinion.

The discounted cash flow model — used by analysts to value shares — shows that when interest rates are low (as they are now), the value of a company is less dependent on short-term profits. As long as profitability is at some point restored, the valuation should remain intact.

Flying low

Like IAG, Wizz Air’s shares have also fallen by more than 20%, bringing its valuation to around 11 times this year’s expected earnings. Considering its recent track record of profitable growth, I think this represents a real bargain.

Costain, Redrow, Direct Line and Aviva, have also seen their share prices fall more than 10% over the last two weeks. With P/E (price to earnings) ratios of under 10, all these stocks look too cheap to me, especially considering dividend yields of 9%, 4%, 6% and 8%, respectively.

Sainsbury’s shares have sunk by 5%, less than most, but still enough to warrant attention. The supermarket is now valued at a 48% discount to its net assets, and has a hefty 5% dividend. As far as I’m concerned, it should be relatively immune to the affects of the outbreak. People will still need to shop for essentials like food and drink, after all.

The best opportunities

The stock market crash has affected the shares of virtually every sector of the market. I believe that the best opportunities lie in both the sectors that are most affected, where share prices have collapsed, and also in those sectors that will not be badly affected, but that have been caught up in the general sell-off.

As Warren Buffett says: “Be fearful when others are greedy, and greedy when others are fearful’’.

Thomas owns shares of Wizz Air Holdings. The Motley Fool UK has recommended Redrow and Wizz Air Holdings. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Sunrise over Earth
Investing Articles

Meet the ex-penny share up 109% that has topped Rolls-Royce and Nvidia in 2025

The share price of this investment trust has gone from pennies to above £1 over the past couple of years.…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

1 of the FTSE 100’s most reliable dividend stocks for me to buy now?

With most dividend stocks with 6.5% yields, there's a problem with the underlying business. But LondonMetric Property is a rare…

Read more »

Investing Articles

Is 2026 the year to consider buying oil stocks?

The time to buy cyclical stocks is when they're out of fashion with investors. And that looks to be the…

Read more »

ISA coins
Investing Articles

3 reasons I’m skipping a Cash ISA in 2026

Putting money into a Cash ISA can feel safe. But in 2026 and beyond, that comfort could come at a…

Read more »

US Stock

I asked ChatGPT if the Tesla share price could outperform Nvidia in 2026, with this result!

Jon Smith considers the performance of the Tesla share price against Nvidia stock and compares his view for next year…

Read more »

Investing Articles

Greggs: is this FTSE 250 stock about to crash again in 2026?

After this FTSE 250 stock crashed in 2025, our writer wonders if it will do the same in 2026. Or…

Read more »

Investing Articles

7%+ yields! Here are 3 major UK dividend share forecasts for 2026 and beyond

Mark Hartley checks forecasts and considers the long-term passive income potential of three of the UK's most popular dividend shares.

Read more »

Hand is turning a dice and changes the direction of an arrow symbolizing that the value of an ETF (Exchange Traded Fund) is going up (or vice versa)
Investing Articles

2 top ETFs to consider for an ISA in 2026

Here are two very different ETFs -- one set to ride the global robotics boom, the other offering a juicy…

Read more »