Does buying dips in the FTSE 100 beat regular investing?

It has been said that time in the market beats trying to time the market, but is it true?

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100 dropped over 3% yesterday. Today it is down by another percentage point. In times like these, the question of whether buying dips in the market beats regular investing often gets asked. The answer may appear obvious. After all, buying dips means buying cheap. Regular investing could mean buying just before a dip or when the market is expensive. Should investors not aim to buy low and sell high?

A strategy of buying low and selling high makes intuitive sense, especially when we look at the performance of the FTSE 100 index.

But the chart above shows the price of the index only. It does not account for the dividends that are paid by the companies in the index. The average annual dividend yield on the FTSE 100 from June 1993 to November 2018 was 3.47% or about 0.28% per month.

An investor in the FTSE 100 will receive these dividends if they buy all 100 stocks themselves or a fund that tracks the index. If dividends are being reinvested then the performance of the investment will not look like the chart above.

Dipping in

Let’s compare the two strategies. First, we will invest £100 every month in the FTSE 100 starting in March 1995 and finishing in January 2020. Second, we will look at a strategy of investing after the price of the FTSE 100 has fallen at least 5% in a month. To keep the total invested amounts similar, in the second strategy, £100 is either invested or banked until the index has fallen by 5%.

In total of £29,800 gets invested buying the dips and £30,000 in regular investments over the 25 or so years. How about the performance of the two strategies? Well, the regular investor ends up with £64,359 compared to £58,270 for the dip buyer. 

Along for the ride

Of the two strategies, regular investing comes out on top. The message is clear, don’t wait to buy the dip, just keep investing. The more time you are in the market, the more your money grows, assuming dividends are being paid and reinvested. The more you try to time the market, the less time your money has to grow.

I used data for the entire FTSE 100 for this exercise. There are some stocks that have higher dividend yields than the 3.47% average, so a diversified portfolio of those could have done even better.

Also bear in mind that this experiment was carried out with 25 years of monthly returns. The longer your investment time horizon, the more likely you are to do well. Looking back over the FTSE 100 price chart should make this point clear. If you only had two or three years to invest and you started around 1999 or 2007 you would have done badly. Long-term investing is the key to success.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing For Beginners

If the HSBC share price can clear these hurdles, it could fly in 2026

After a fantastic year, Jon Smith points out some of the potential road bumps for the HSBC share price, including…

Read more »

Investing Articles

I’m thrilled I bought Rolls-Royce shares in 2023. Will I buy more in 2026?

Rolls-Royce has become a superior company, with rising profits, buybacks, and shares now paying a dividend. So is the FTSE…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

With Warren Buffett about to step down, what can investors learn?

Legendary investor Warren Buffett is about to hand over the reins of Berkshire Hathaway after decades in charge. How might…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

I asked ChatGPT for the perfect passive income ISA and it said…

Which 10 passive income stocks did the world's most popular artificial intelligence chatbot pick for a Stocks and Shares ISA?

Read more »

Tŵr Mawr lighthouse (meaning "great tower" in Welsh), on Ynys Llanddwyn on Anglesey, Wales, marks the western entrance to the Menai Strait.
Investing Articles

How I generated a 66.6% return in my SIPP in 2025 (and my strategy for 2026!)

By focusing on undervalued, high-potential stocks, this writer achieved market-beating SIPP returns in 2025 – here’s how he aims to…

Read more »

Happy young female stock-picker in a cafe
Investing Articles

New to the stock market? Here’s how you can give yourself a huge advantage

Stock market crashes can make buying shares intimidating. But investors don’t need  specialist skills or knowledge to give themselves a…

Read more »

Investing Articles

Could Nvidia shares make me a fortune in 2026, or lose me one?

Will Nvidia shares head further up in 2026, or are they set for a reversal if AI overvaluation fears ripple…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Growth Shares

Are Barclays shares the best banking pick for 2026?

Jon Smith pitches Barclays shares against sector peers to see if the bank that's been leading the pack in 2025…

Read more »