£5k to invest? 2 dividend stocks I’d buy (and one I’d avoid)

These unloved stocks could provide an income for life, says Roland Head.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

If you’ve got cash to invest and are looking for safe and profitable long-term opportunities, then I think it pays to avoid the latest ‘hot stocks’. Popular shares are often fully priced for good news, leaving no margin of error for disappointment.

I prefer to focus on good companies where the share price already reflects a cautious outlook. Today I want to look at two stocks where I think short-term headwinds have created a buying opportunity. I also want to consider one high-yield stock that I’m avoiding following recent news.

A household name going cheap?

My first pick has been in business for 135 years and has not cut its dividend for at least 31 years. Consumer goods firm PZ Cussons (LSE: PZC) is best known for brands such as Carex, Imperial Leather, St Tropez and Original Source.

The firm has been hit by tough trading conditions in its core UK and Nigerian markets over the last year or so. In the UK, for example, customers are trading down to cheaper own-brand products in areas such as hand washing. Despite this, PZ Cussons’ brands have managed to gain share in a number of markets.

The firm’s shares are now trading at levels last seen in 2009. I think that’s probably too cheap for a good quality, defensive business that has historically generated attractive shareholder returns. In my view, the stock looks reasonably priced on 16 times earnings, with a 4.3% dividend yield. I’ve added PZ Cussons to my buy list.

202 years of technology

Continuing today’s theme of UK businesses with long, successful track records, my next pick is chemicals and engineering group Johnson Matthey (LSE: JMAT).

Today, this firm is best known for producing catalytic converters for motor vehicles. But it’s been in business for 202 years. In my view, this demonstrates an impressive ability to evolve and adapt its business to changing technology.

As you might expect, the firm’s focus is on sustainable technologies. In addition to its core clean air business, it’s also involved in battery technology, specialist recycling and even pharmaceuticals, through its chemistry operations.

The JMAT share price is down by more than 30% from the £38 peak seen in 2018.

One reason for this is slowing new car growth in many global markets. That’s a short-term headwind. Over the long term, I think the shares look good value, trading on 12 times forecast earnings with a dividend yield of around 3.4%.

I’m avoiding this 6.6% yield

Last week, housebuilder Crest Nicholson Holdings (LSE: CRST) published its latest accounts. In my view, the numbers were pretty poor. The number of homes completed fell by 4%. Pre-tax profit fell by 39% to £103m. Forward sales are 22% lower than at the same time last year. And profit margins have slumped.

The only thing that stayed the same was the dividend, which was left untouched at 33p per share. This gives the shares a tempting 6.6% yield, but in my view it relies on new CEO Peter Truscott delivering a strong turnaround.

Mr Truscott does have a strong track record and I think he should be able to fix many of the group’s problems. However, he faces uncertain market conditions, rising labour costs and the end of the profit-boosting Help To Buy scheme.

Crest’s 6.6% yield may seem tempting. But in my view, now isn’t the right time to be buying housebuilders, especially troubled ones.

Roland Head has no position in any of the shares mentioned. The Motley Fool UK owns shares of PZ Cussons. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two employees sat at desk welcoming customer to a Tesla car showroom
Investing Articles

Tesla stock’s down 19% this year. Time to buy?

Tesla stock has tumbled almost a fifth in less than three months. But the company has proven its mettle before.…

Read more »

piggy bank, searching with binoculars
Dividend Shares

How to turn a stock market correction into a £10k passive income

Jon Smith points out why the stock market correction could provide a great opportunity to start building a dividend portfolio,…

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

These legendary growth stocks are down 40% or more. Time to consider buying?

History shows that buying high-quality growth stocks when they’re well off their highs can be financially rewarding in the long…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

Is it worth investing in a SIPP in 2026?

Ben McPoland highlights a high-quality FTSE 100 stock that he thinks is worth considering as part of a SIPP portfolio…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

£5,000 invested in Greggs shares 10 days ago is now worth…

After falling yet again in March, are Greggs shares really worth the hassle today? Ben McPoland takes a look at…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

With a spare £380, here’s how someone could start investing before April!

Can someone start investing fast with a spare few hundred pounds? Our writer explains how they could -- and some…

Read more »

Renewable energies concept collage
Investing Articles

Here’s a top dividend share to consider buying for your ISA right now

Looking for dividend shares to tuck away in a long-term Stocks and Shares ISA? This trust is offering one of…

Read more »

Close-up of British bank notes
Investing Articles

Is this a once-in-a-decade chance to buy this top passive income stock cheaply?

When's the best time to consider buying passive income stocks? When share prices are down and dividend yields are up,…

Read more »