£5k to invest? 2 dividend stocks I’d buy (and one I’d avoid)

These unloved stocks could provide an income for life, says Roland Head.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

If you’ve got cash to invest and are looking for safe and profitable long-term opportunities, then I think it pays to avoid the latest ‘hot stocks’. Popular shares are often fully priced for good news, leaving no margin of error for disappointment.

I prefer to focus on good companies where the share price already reflects a cautious outlook. Today I want to look at two stocks where I think short-term headwinds have created a buying opportunity. I also want to consider one high-yield stock that I’m avoiding following recent news.

A household name going cheap?

My first pick has been in business for 135 years and has not cut its dividend for at least 31 years. Consumer goods firm PZ Cussons (LSE: PZC) is best known for brands such as Carex, Imperial Leather, St Tropez and Original Source.

The firm has been hit by tough trading conditions in its core UK and Nigerian markets over the last year or so. In the UK, for example, customers are trading down to cheaper own-brand products in areas such as hand washing. Despite this, PZ Cussons’ brands have managed to gain share in a number of markets.

The firm’s shares are now trading at levels last seen in 2009. I think that’s probably too cheap for a good quality, defensive business that has historically generated attractive shareholder returns. In my view, the stock looks reasonably priced on 16 times earnings, with a 4.3% dividend yield. I’ve added PZ Cussons to my buy list.

202 years of technology

Continuing today’s theme of UK businesses with long, successful track records, my next pick is chemicals and engineering group Johnson Matthey (LSE: JMAT).

Today, this firm is best known for producing catalytic converters for motor vehicles. But it’s been in business for 202 years. In my view, this demonstrates an impressive ability to evolve and adapt its business to changing technology.

As you might expect, the firm’s focus is on sustainable technologies. In addition to its core clean air business, it’s also involved in battery technology, specialist recycling and even pharmaceuticals, through its chemistry operations.

The JMAT share price is down by more than 30% from the £38 peak seen in 2018.

One reason for this is slowing new car growth in many global markets. That’s a short-term headwind. Over the long term, I think the shares look good value, trading on 12 times forecast earnings with a dividend yield of around 3.4%.

I’m avoiding this 6.6% yield

Last week, housebuilder Crest Nicholson Holdings (LSE: CRST) published its latest accounts. In my view, the numbers were pretty poor. The number of homes completed fell by 4%. Pre-tax profit fell by 39% to £103m. Forward sales are 22% lower than at the same time last year. And profit margins have slumped.

The only thing that stayed the same was the dividend, which was left untouched at 33p per share. This gives the shares a tempting 6.6% yield, but in my view it relies on new CEO Peter Truscott delivering a strong turnaround.

Mr Truscott does have a strong track record and I think he should be able to fix many of the group’s problems. However, he faces uncertain market conditions, rising labour costs and the end of the profit-boosting Help To Buy scheme.

Crest’s 6.6% yield may seem tempting. But in my view, now isn’t the right time to be buying housebuilders, especially troubled ones.

Roland Head has no position in any of the shares mentioned. The Motley Fool UK owns shares of PZ Cussons. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Correction territory: the FTSE 100’s best bargain right now could be…

The FTSE 100 has entered correction territory and that could mean it's a good opportunity to buy our favourite stocks…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Dividend Shares

1 extraordinary chance to buy this FTSE 100 share?

After the US attacked Iran, the FTSE 100 crashed 11.6% from its 2026 high before bouncing back. However, this major…

Read more »

Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'
Investing Articles

The best time to buy stocks? It might be right now

Short-term issues that delay long-term trends create opportunities to buy stocks. And that could be happening right now with a…

Read more »

Queen Street, one of Cardiff's main shopping streets, busy with Saturday shoppers.
Investing Articles

Here’s why Next stock rose 5% and topped the FTSE 100 today

Next was the leading FTSE 100 stock today, rising 5%. Our writer takes a look at why and asks if…

Read more »

Renewable energies concept collage
Investing Articles

Up 458% in a year, could the Ceres Power share price go even higher?

Christopher Ruane reviews some highs and lows of the Ceres Power share price over the years and wonders whether the…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Are the glory days over for Rolls-Royce shares?

Rolls-Royce shares have soared in recent years. Lately, though, they have taken a tumble. Could there be worse still to…

Read more »

Group of friends meet up in a pub
Investing Articles

Are ‘66% off’ Diageo shares a once-in-a-decade opportunity?

Diageo shares have taken another hit in the early weeks of 2026. Are we looking at a massive bargain or…

Read more »

Investing Articles

Meet the UK stock under £1.50 smashing Rolls-Royce shares over the past year

While Rolls-Royce shares get all the attention, this under-the-radar trust has quietly made investors a fortune. But is it still…

Read more »