Here’s how the UK’s ISA millionaires invest their money

Record amounts of cash are going into ISAs these days, but where do the UK’s 1,000 or so ISA millionaires put their money?

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

ISAs are great things, they really are. Invest up to £20,000 per year in a ISA, and do not pay a penny in income tax on the profits it makes for the rest of your life!

And we UK investors have taken them to our hearts, investing a total of £69.3bn in 2017-18. But that number bears closer examination, as it hides some unfortunate trends.

While the total amount invested in ISAs has been growing, the actual number of accounts has been steadily falling since a peak in 2010-11. It seems that wealthier investors are continuing to raise their ISA investments every year, while the less well off are turning away.

Cash ISA

Some of that will be due to the UK’s declining economic health in recent years, with folks having less spare cash. But I put at least part of the blame on the Cash ISA, and the disillusionment I think a lot of people have felt — I say ISAs are great, but only Stocks & Shares ISAs.

The problem with a Cash ISA is that you’ll struggle to get anything other than a pitiful annual interest rate, with the best easy access rates currently only reaching around 1.5%. With inflation running at 2%, you’re guaranteed to lose money in real terms — and what is the point of saving tax on that?

But unfortunately, a full 72% of ISAs opened in the 2017-18 year were Cash ISAs, alongside 26% Stocks & Shares ISAs (with the rest being mostly Lifetime ISAs). Looking at the split by value, 57% of the total cash invested went into Cash ISAs, with 41% going into Stocks & Shares. So while fewer people go for Stocks & Shares ISAs, those who do go for them invest significantly more money.

Millionaires

How many ISA millionaires are there in the UK? Hargreaves Lansdown had 113 ISA customers with £1m or more in their accounts at the end of February, while Interactive Investor had 88. Estimates suggest the UK has around 1,000 ISA millionaires (who, remember, aren’t paying any tax on their profits).

Where do the millionaires invest their money? It’s not in Cash ISAs for sure, it’s mostly in Stocks & Shares ISAs. Britain’s ISA millionaires hold very little in cash at around 7%, have around 12% in investment trusts, and a full 59% of their funds are invested in individual shares.

You too

Wealthier folk seem to better understand the benefits of investing in the stock market, and with the poor state of financial education in the UK that’s perhaps not surprising. But it really shouldn’t be that way. The one thing I hear most when I talk to people about investing in shares is that its horribly risky, and it’s a world controlled by insiders in the City who’ll have your shirt if you’re not careful.

But it really isn’t like that at all, and you don’t need to be a financial genius to open a Stocks & Shares ISA and invest modest sums of money using a relatively simple strategy — and join the ranks of those earning tax-free ISA profits.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has recommended Hargreaves Lansdown. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Night Takeoff Of The American Space Shuttle
Growth Shares

How UK investors can get access to the $2trn SpaceX stock IPO TODAY

Investors in the UK can get exposure to space powerhouse SpaceX today via several investment trusts that trade on the…

Read more »

Young black colleagues high-fiving each other at work
Investing Articles

Down 23% from its highs, I’ve just bagged myself a FTSE 100 bargain!

Stephen Wright has seized the opportunity to buy shares in a FTSE 100 company with outstanding growth prospects at an…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

How to turn an empty ISA into £100 a month in passive income

Stephen Wright outlines how real estate investment trusts can help UK investors aim for £100 a month in passive income…

Read more »

Man riding the bus alone
Investing Articles

Down 23%! Should I buy Meta Platforms for my ISA or SIPP?

Meta stock looks undervalued after sliding steadily lower since last summer. But should I buy the social media giant for…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

£5,000 invested in Greggs shares 2 years ago is now worth…

Anyone who bought Greggs' shares two years ago will now be sitting on heavy losses. Is there potential for a…

Read more »

Investing Articles

10 days to the next stock market crash?

What happens to the stock market when the current ceasefire in the Middle East expires? And what should investors do…

Read more »

Middle-aged Caucasian woman deep in thought while looking out of the window
Investing Articles

How to try and double the State Pension with just £30 a week

By saving money each week and investing regularly, even someone without a lot of cash to spare can aim to…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

2 badly beaten-down small caps to consider for a £20,000 Stocks and Shares ISA

Ben McPoland highlights a pair of UK small caps that have sold off heavily, making them worth considering for a…

Read more »