Forget buy to let! I think this FTSE 100 stock should help investors get richer

Andy Ross thinks this FTSE 100 (INDEXFTSE: UKX) share has huge growth potential and here’s why.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Chemicals group Croda (LSE: CRDA) is one of those easy to ignore stocks where the share price just seems to consistently grow over time. In that way, it favours the patient investment approach of someone like successful British investor Nick Train.

Why do the shares do well

In the stock market many people try to chase the next big thing. Investing in companies that promise the world and deliver very little. However I think that buying quality companies at a decent price – an approach which happens to be favoured by Warren Buffett and Train – has a much better chance of being financially rewarding. Croda’s shares, in my opinion, do well because they are not flashy. Investors value and reward the consistency of the group’s earnings and profitability.

Admittedly, like so much else about the company, the dividend doesn’t set pulses racing, as it’s only a little over 1%, but what it does do is offer sustainable growth. Year-on-year the dividend increases, at a time when some other FTSE 100 companies are having to slash their payouts to investors. This deserves a premium because it reflects a company where management makes the right decisions, plans for the long term and the shares provide reliable returns. In 2016, the final dividend was 38p, in 2018 that had increased to 46p, a rise of 21%. 

Beyond the dividend, the company shows consistent if unspectacular growth. Operating profit for the year ended 31 December 2018 increased by 3.1%. During the year, earnings per share rose by 6.3% so this shows there is a solid ability to grow.

Acquiring growth

Croda has a history of smaller bolt-on acquisitions which should help it to keep growing and gain market share. In December 2018, it wrapped up a deal to buy Denmark-based vaccine adjuvant specialist Brenntag Biosector for €72m. Its product is used to increase the effectiveness of vaccines.

Prior to that, it had made deals for Nautilus Biosciences Canada Inc, a technology-rich marine biotechnology company based on Prince Edward Island, and Cutitronics, which has developed a novel digital solution to meet the demands of personal care consumers. These deals all add value to the company, extending its expertise and scientific development so that it can stay ahead of the pack and remain innovative. 

The value of boring

Croda benefits from global scale, operating in 38 countries and having four distinctive markets for its products: life sciences, personal care, performance technologies and industrial chemicals. Therefore, it’s not reliant on any one country or customer for its profits and claims to have 17,000 customers, showing just how in-demand its products are.

Between 2007 and 2018 profit before tax rose 403%, while earnings per share rose by 476%. This financial performance underpins the solid growth in the share price, which has seen it outperform the FTSE 100. 

With all this in mind, despite the high P/E and low yield, which would usually put me off, I think this steady company has a lot of qualities that mean the share price is likely to keep ticking higher. Hopefully further smart acquisitions can add just a bit more of a boost to the company’s growth.

Andy Ross has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

UK money in a Jar on a background
Investing Articles

A SIPP seems to offer investors free money – is there a catch?

This writer doesn't believe in magic money trees, but does see the offer of tax relief within a SIPP as…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

Here’s what £10,000 invested in Greggs shares a year ago’s worth now

Given Greggs large shop network and simple business formula, could owning the shares help this writer build wealth? Maybe --…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

Recent BT share price performance is jaw-dropping but can it continue?

Harvey Jones is stunned by how well the BT share price has weathered recent stock market volatility. Can the FTSE…

Read more »

A senior man using hiking poles, on a hike on a coastal path along the coastline of Cornwall.
Investing Articles

Is the stock market correction a once-in-a-decade chance to target a million-pound SIPP?

After recent volatility Harvey Jones can see plenty of value FTSE 100 stocks to help investors build wealth in a…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

How to target a £10k annual income from just one year’s £20,000 Stocks and Shares ISA allowance

Today is the start of the new financial year giving us all a a fresh Stocks and Shares ISA allowance.…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Rolls-Royce shares have gone nowhere this year. Is that a warning sign?

Rolls-Royce shares stand within spitting distance of where they began the year. Has the company's long run of strong share…

Read more »

Tesla building with tesla logo and two teslas in front
Investing Articles

£5,000 invested in Tesla stock on Christmas Eve is now worth…

Tesla stock is stuck in reverse at the moment. This year, it has fallen by around 15%. Is there potential…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

2 UK dividend stocks to consider buying in April

High-quality established businesses with reliable cash flows often make for great dividend stocks. Here are two for investors to take…

Read more »