A 6.8% forecast yield! 1 often-overlooked FTSE 100 income stock to buy today?

This income stock offers a high forecast yield and strengthening momentum, yet many investors overlook it — creating a rare chance to lock in value early.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

A pastel colored growing graph with rising rocket.

Image source: Getty Images

This FTSE 100 income stock often flies under the radar, but it continues to throw off generous dividends.

And its recent performance hints at something more interesting beneath the surface. The business is strengthening, yet the share price still feels restrained.

That gap could be where the opportunity lies for investors who value both income and mispricing.

Increasing dividend returns?

UK insurance giant Admiral’s (LSE: ADM) current dividend yield is 5.4% — way higher than the FTSE 100’s 3.1% average.

However, analysts forecast this will rise to 5.5% this year, 6.2% next year, and 6.8% in 2028.  So, my £20,000 holding in the stock would make £19,402 in dividends after 10 years and £132,929 after 30 years. This period is commonly seen as a standard investment cycle for long-term investors, such as me.

These numbers are based on the average 6.8% forecast yield, although these can alter over time — up or down.

They also assume that the dividends are reinvested into the stock to harness the supercharging effect of ‘dividend compounding’. It is like leaving interest to grow over the years in a savings account.

After 30 years on this basis, the holding’s value would be £152,929.

And this would generate an annual income from dividends of £10,399!

Rising share price?

Share prices tend to converge to their ‘fair value’ over time. This value represents the true worth of the underlying business, while price is simply whatever the market will pay at any point.

Discounted cash flow (DCF) analysis identifies any stock’s fair value by projecting future cash flows from the business. It then discounts these back to today.

DCF modelling varies according to the assumptions used by analysts — some more bullish than mine and others more bearish. But based on my DCF assumptions — including a 7.2% discount rate — Admiral shares are 48% undervalued at their current £33.50 price.

On that basis, I calculate a ‘fair value’ of around £64.42 — nearly twice the level they are now.

So this price-to-valuation gap suggests a potentially terrific buying opportunity today, if those DCF assumptions hold good.

Supported by growth momentum?

A risk to Admiral is the high level of competition in the insurance sector, which may squeeze its margins. Another is any further surge in the cost of living that may prompt customers to cancel policies.

However, its 2025 results, released on 5 March 2026, showed profit before tax jumping 16% year on year to £958m. The rise was powered by Admiral’s core underwriting and cost‑discipline initiatives. Insurance revenue increased 9% to £4.98bn, highlighting continued momentum across UK Motor, Household, and European lines as pricing and customer retention improved. Turnover remained buoyant at £5.9bn, reflecting the successful integration of the ‘More Than’ business into Admiral’s UK portfolio.

These numbers highlight a business with strengthening fundamentals and operational leverage that should continue to drive earnings growth ahead, in my view.

My investment view

This combination of rising dividend potential, strengthening operational momentum, and deeply-discounted share price means I will be buying more of the stock soon.

I also think these elements make it a compelling candidate for long‑term investor consideration.

In short, it offers the rare blend of dependable income today and the possibility of meaningful gains as the market closes the gap between price and value.  

Simon Watkins has positions in Admiral Group Plc. The Motley Fool UK has recommended Admiral Group Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Rear View Of Woman Holding Man Hand during travel in cappadocia
Investing Articles

With a P/E under 7, this value stock looks far too cheap at 101p

This writer reckons value stock Hostelworld (LSE:HSW) looks dirt-cheap as it gets dividends flowing again and builds a social travel…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing For Beginners

Down 30% in 6 months, I think there’s a big catch to this insanely cheap stock

Jon Smith talks through why careful research is needed when trying to assess if a cheap stock is worth buying…

Read more »

Investing Articles

£5,000 invested in National Grid shares 5 years ago is now worth…

Andrew Mackie takes a closer look at National Grid shares and why short-term market weakness could be missing a powerful…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

How big does an ISA need to be to aim for a £1,500 monthly second income?

Harvey Jones shows how building a balanced portfolio of FTSE 100 dividend stocks can produce a high-and-rising second income in…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

£20,000 invested in BP shares 1 year ago is now worth…

BP shares have rocketed in the past 12 months, yet analysts think the real growth story is only just beginning,…

Read more »

GSK scientist holding lab syringe
Investing Articles

GSK’s share price is under £22, but with a ‘fair value’ much higher, is it time for me to buy more right now? 

GSK’s share price rose over the last year, but a huge gap remains between its price and fair value —…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

Here’s how investors can aim for £11,363 a year in passive income from £20,000 in this overlooked FTSE media gem

I think this media stock is commonly overlooked by investors looking for high passive income, but it shouldn’t be, given…

Read more »

Tesla car at super charger station
Investing Articles

Why is Tesla stock down 30% since late 2025?

Tesla stock has been a bit of a car crash in 2026. Edward Sheldon looks at what’s going on, and…

Read more »