Sainsbury’s share price slumps as Asda deal is blocked. This is what I’d do now

The regulator has just pulled the plug on the J Sainsbury plc (LON:SBRY) plan to merge with Asda. Would I buy, sell, or hold the shares?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

J Sainsbury (LSE: SBRY) was dealt a blow this morning when the Competition and Markets Authority (CMA) announced it had blocked the company’s planned merger with Asda. The shares slumped over 6% in early trading.

Here, I’ll give my view on Sainsbury’s prospects as a standalone business, and whether I’d personally buy, sell, or hold the shares today.

Ups and downs

It was a year ago when Sainsbury’s announced it had agreed a deal with Asda to combine their businesses, subject to regulatory approval. The merger would have created a group that rivalled UK number one Tesco on market share. And it would have enjoyed all the benefits of increased economies of scale.

Sainsbury’s shares climbed strongly following the announcement of the deal, reaching a high of over 340p last summer. I had my doubts at the time whether the CMA would approve the move, or that if it did, whether it would impose a store disposal programme so onerous that the two companies would drop the plan.

The CMA announced its preliminary findings in February. It said a merger “could lead to a substantial lessening of competition,” and added, “it is likely to be difficult for the companies to address the concerns it has identified.” Sainsbury’s shares crashed on the news.

Today’s final CMA report confirmed its preliminary assessment. It said the merger “would lead to increased prices in stores, online and at many petrol stations across the UK… We have concluded that there is no effective way of addressing our concerns, other than to block the merger.”

Sainsbury’s said that, as a result, it and Asda “have mutually agreed to terminate the transaction.”

Anaemic outlook

Having spent the past year explaining why the deal with Asda was so necessary, Sainsbury’s chief executive Mike Coupe is now under pressure to persuade a sceptical market that the company can thrive without the merger. It’s a tall order, in my view. The business has been struggling, and the group’s operating profit margin is the lowest in the sector.

After three consecutive years of dividend cuts, the retailer did at least maintain last year’s payout at the same level as the prior year (despite a further fall in earnings). However, with the 4.7% yield at the current share price (215p) being little better than that available from a FTSE 100 tracker, and the supermarket forecast to produce only anaemic earnings and dividend growth, it seems there’s little potential reward for investors taking on the single-company risk of Sainsbury’s.

Checkout

When it announced its plan to merge with Asda last year, Coupe was caught on camera singing “we’re in the money,” while waiting to be interviewed about the deal for ITV News. As things have turned out, I don’t think he, or investors at today’s share price, will be in the money — at least not to any significantly greater extent than holders of a far less risky FTSE 100 tracker.

Existing Sainsbury’s shareholders may be inclined to continue holding to see if Coupe has a Plan B — or, indeed, if he survives at all.

Personally, on a risk/reward basis, I see this as a situation in which there’s merit in selling the stock, and buying into one with a more promising outlook or a simple FTSE 100 tracker.

G A Chester has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Night Takeoff Of The American Space Shuttle
Growth Shares

How UK investors can get access to the $2trn SpaceX stock IPO TODAY

Investors in the UK can get exposure to space powerhouse SpaceX today via several investment trusts that trade on the…

Read more »

Young black colleagues high-fiving each other at work
Investing Articles

Down 23% from its highs, I’ve just bagged myself a FTSE 100 bargain!

Stephen Wright has seized the opportunity to buy shares in a FTSE 100 company with outstanding growth prospects at an…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

How to turn an empty ISA into £100 a month in passive income

Stephen Wright outlines how real estate investment trusts can help UK investors aim for £100 a month in passive income…

Read more »

Man riding the bus alone
Investing Articles

Down 23%! Should I buy Meta Platforms for my ISA or SIPP?

Meta stock looks undervalued after sliding steadily lower since last summer. But should I buy the social media giant for…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

£5,000 invested in Greggs shares 2 years ago is now worth…

Anyone who bought Greggs' shares two years ago will now be sitting on heavy losses. Is there potential for a…

Read more »

Investing Articles

10 days to the next stock market crash?

What happens to the stock market when the current ceasefire in the Middle East expires? And what should investors do…

Read more »

Middle-aged Caucasian woman deep in thought while looking out of the window
Investing Articles

How to try and double the State Pension with just £30 a week

By saving money each week and investing regularly, even someone without a lot of cash to spare can aim to…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

2 badly beaten-down small caps to consider for a £20,000 Stocks and Shares ISA

Ben McPoland highlights a pair of UK small caps that have sold off heavily, making them worth considering for a…

Read more »