Is the ASOS share price finally good value, after years of hype?

ASOS plc (LON: ASC) shares have crashed heavily, so could they finally be well priced for future growth?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I’ve always had a big aversion to growth stocks whose share prices soar to massive P/E valuations, and I’m always expecting the first hint of less-than-perfect sales and profits to result in a big price crash.

And I’m starting to wonder if the sound of the death knell for a growth stock really might consist of me saying something like “I’m starting to see ASOS shares as possibly not overvalued,” as I had started to soften my bearish stance on the stock.

Before this week, big falls had already happened at ASOS (LSE: ASC) a couple of times, with its price having peaked twice before falling back quite hard. But that was nothing compared to the chaos that happened this week, as a profit warning led to a 40% share price crash. At today’s price, the shares are down 60% so far in 2018.

Falling margins

Although full-year sales growth expectations have been cut back to around 15%, from previous hopes of 20%-25% growth, the real crisis is one one of eroding margins — the company has slashed its operating margin predictions from 4% to 2%. ASOS is planning on cutting capital expenditure to save around £200m this year, but that’s really not what a highly-value growth star is supposed to need to do.

The question is, have the shares fallen far enough to be worth buying now? On previous forecasts, the new share price would suggest a forward P/E of 23, which is still some way above the FTSE 100‘s long-term average.

That might still be fine for a company with solid growth expectations, but after this week’s news I can see earnings forecasts being slashed dramatically — and I wouldn’t be surprised to see a new P/E still up in the 40s. At this stage, that’s still way too high.

Another victim

Although its share price wasn’t pushed to the same extreme valuations as ASOS, I’ve always seen Superdry (LSE: SDRY) as being somewhat precarious. Fashion is risky at the best of times (the clue is in the word itself), but companies relying on the fickle popularity of one specific brand strike me as among the riskiest.

After a warning about poor sales in November and December, the shares plunged, and they’re now down almost 80% so far in 2018. Underlying pre-tax profit is now expected to come in between £55m and £70m, compared to £97m a year ago, so that’s a big drop.

If the shortfall from earlier expectations (analysts were predicting pre-tax profit of £71m) translates through to earnings per share, then I think we could be looking at a year-end P/E of around eight. Could that be an oversold over-reaction?

Margins again

Superdry shares one similar problem with ASOS, and that’s falling margins. That this comes at a time when the company has been investing in new bricks-and-mortar stores adds to my concern, and a need to reduce expenditure could well put pressure on the dividend.

That’s not happened yet, and the firm does have net cash, but falling dividend cover could change that if there’s no reversal in profit trends in the coming year.

Superdry is still a ‘fad’ brand that I wouldn’t buy myself, but the stock’s low P/E multiple could make it a target for turnaround investors, especially as there are no debt problems.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended ASOS. The Motley Fool UK has recommended Superdry. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Front view of aircraft in flight.
Investing Articles

Is it game over for the BP share price rally?

The BP share price has looked like a one-way bet in recent weeks as oil and gas prices soar but…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Amid geopolitical and AI risks, here’s how I’m positioning my ISA and SIPP in 2026

Edward Sheldon explains how he's allocating capital within his investment accounts and SIPP amid the various risks to the market.

Read more »

Young mixed-race woman looking out of the window with a look of consternation on her face
Investing Articles

My game plan for the next stock market crash

Markets have been surprisingly resilient during the recent Middle East conflict but we still cannot rule out a stock market…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

1 top growth stock to consider buying after it crashed 59%

This S&P 500 growth stock has fallen off a cliff lately due to AI software fears. Our writer thinks this…

Read more »

A mature woman help a senior woman out of a car as she takes her to the shops.
Investing Articles

Here’s how a 35-year-old putting £15 a day into an ISA could end up earning £18k+ of passive income annually!

A 35-year-old with no ISA but a willingness to invest relatively small sums could one day be earning many thousands…

Read more »

Young black colleagues high-fiving each other at work
Investing Articles

With the potential to double in 10 years, this could be a dividend stock to consider buying

With a yield of 7.2%, income investors might consider buying this stock. But reinvesting the dividends could deliver even more…

Read more »

Happy couple showing relief at news
Investing Articles

How much would someone need to invest in the stock market to target a £1,250 monthly second income?

Investing in the stock market can help deliver long-term wealth. But James Beard says it can also be a way…

Read more »

happy senior couple using a laptop in their living room to look at their financial budgets
Investing Articles

How much would someone need in an ISA to aim to treble the current State Pension?

Experts say the State Pension isn’t generous enough to provide a comfortable retirement. James Beard says the stock market could…

Read more »