Have £2k to invest? Why I think Aviva could be the best place to invest

Aviva plc (LON: AV) shares look too cheap to pass up.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Plenty of companies in the FTSE 100 look unloved right now, with Aviva (LSE: AV) up there as one of the most hated. Year-to-date shares in this financial services giant have collapsed by nearly 25%, excluding dividends, underperforming the FTSE 100 by around 14%. 

Following this decline, Aviva’s dividend yield has spiked to 8.7%, putting the company in the top 10 highest yielding stocks in the FTSE 100 (it’s number eight). If you have some money to invest, I think it’s worth taking advantage of the opportunity. Here’s why. 

Oversold 

Before I get into what I like about Aviva, I want to take a look at the reasons behind the stock’s decline over the past few weeks. 

It seems as if there are three main reasons why investors have deserted the firm. Firstly, Brexit uncertainty, which is weighing on all FTSE stocks not just Aviva’s, and the company can’t do much about this.

Second, CEO Mark Wilson, who has steered the business since 2013, recently announced that he’s stepping down. Analysts were somewhat surprised by this announcement as Wilson has done a fantastic job of turning Aviva around and re-building the business after the financial crisis.

And lastly, Aviva has been hit by Government plans to tighten regulation of the equity release lifetime mortgages (LTM) market, in which Aviva is the largest player. 

On this last point, a few days ago the Prudential Regulation Authority (PRA) published more information on the proposed changes for LTM providers. The guidance was less demanding than first feared, which is good news for Aviva. 

Management changes

So, changes to LTM regulation might not be as bad as feared, and the company can’t do much about Brexit, but should we be worried about Wilson’s departure? 

I think his decision to step down is a signal to the market he believes his job is done. Aviva is in a much better position than when he took over.

The company has plenty of excess capital, which it’s using to pay down expensive debt, buy back shares, and is planning to spend some of these funds on acquisitions to help reinforce its position in the insurance market. Put simply, I don’t think Wilson’s decision to step down is a red flag for investors. 

Time to buy? 

After considering all of the above, I’m of the decision that shares in Aviva are a good deal today. Not only does the stock support a dividend yield of 8.7%, but it’s also changing hands at a highly attractive valuation of just 6.7 times forward earnings. 

In my view, this multiple is too cheap to pass up. The rest of the insurance industry is trading at an average P/E of 10, indicating that Aviva is undervalued by around 49%. This potential for capital gains, plus the dividend yield of 8.7%, leads me to conclude that Aviva could be a great addition to any portfolio. 

Rupert Hargreaves owns no share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Black woman using smartphone at home, watching stock charts.
Investing Articles

Does the Iran war spell long-term disaster for BP and Shell shares?

Geopolitical uncertainty has boosted both BP and Shell shares, but Harvey Jones warns the Iran war could ultimately speed up…

Read more »

Departure & Arrival sign, representing selling and buying in a portfolio
Investing Articles

IAG share price vs budget rivals: which airline share looks better value in 2026?

Oil's driving market movements and few stocks are more exposed than airlines. Mark Hartley looks at where the value lies.

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Does it make sense to start buying shares in 2026?

Are some times better than others to start buying shares? Our writer reckons a better question could be: which shares…

Read more »

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

Just Released: Our Top Growth-Focused Stock For ISAs In April 2026 [PREMIUM PICKS]

Fire stock picks will tend to be more adventurous and are designed for investors who can stomach a bit more…

Read more »

Middle-aged Caucasian woman deep in thought while looking out of the window
Investing Articles

£7,000 in savings? Here’s how to aim for £540.40 in passive income overnight!

Zaven Boyrazian breaks down a simple investing strategy that could unlock a passive income of anywhere between £207 and £1,057...…

Read more »

Investing Articles

£10,000 invested in Lloyds shares just 12 months ago is now worth…

Caution is creeping into the outlook for Lloyds shares. But when markets are wobbling, isn't that a good time to…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

£10,000 invested in Barclays shares just 12 months ago is now worth…

Despite world events, Barclays’ shares have provided investors with a nice little earner over the past year. And it looks…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

Here’s how a £10k ISA could generate £1,845 in monthly passive income

Have £10,000 ready to invest? Andrew Mackie explains how it could help build a passive income stream worth over £1,800…

Read more »