Should you buy, sell or hold WM Morrison Supermarkets after today’s results?

This is what I’d do now with the shares of WM Morrison Supermarkets plc (LON: MRW).

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The stock market is indifferent about today’s half-year results report from WM Morrison Supermarkets (LSE: MRW) and the share price has barely moved on the news. But to put that in perspective, investors have seen the shares rise more than 80% since the lows at the end of 2015.

The figures are good. Revenue rose 4.5% compared to the equivalent period the year before and underlying earnings per share moved 8.5% higher. The directors expressed their confidence in the outlook by pushing up the interim dividend by 11.4% and they also declared a special interim dividend of 2p per share, which more than doubles the ordinary interim payment.

A better and better business

Chairman Andrew Higginson declared in the report that with each passing quarter, the Morrisons team is building a better and better business.” Indeed, there’s evidence that the finances are getting better. For example, like-for-like (LFL) sales excluding fuel and VAT rose 4.9% in the first half of the year and in the second quarter they were up 6.3%. The company lists this progress with like-for-like sales as one of the highlights of the period.  

Other highlights include the further penetration of the firm’s internet shopping offering into the south of the country and into Scotland, and progress with a plan to supply McColl’s Retail stores. Since the period ended, the firm has also struck a deal to supply MKP Garages forecourt stores and Big C in Thailand.

Such deals demonstrate that progress with building up the company’s fledgling wholesale business is brisk, and the directors expect to achieve around £700m of annualised wholesale supply sales during 2018, which is ahead of their previous guidance. However, net incremental profit from all of wholesale, services, interest and online was £4m during the period, which compares to a total underlying profit before tax of £177m in the first six months of the year. I reckon that shows how dependent the firm remains on the trading results of its core supermarket retailing operations.

And here are my negatives

Morrisons is three years into its turnaround and I would say that we haven’t got much to grumble about if you look at the rise in the share price over the period. But I can see several ongoing negatives that would make me more inclined to sell the shares now if I owned them, rather than to buy or hold them. For example, the pre-tax profit margin is wafer thin, just 2.3% or so in these results. That’s par for the course in the sector, but the balance between profit and loss is fine and it won’t take much to tip it.

Indeed, the company said in today’s report, UK food retail continues to be highly competitive and dynamic.” I reckon the threat from fast-expanding discounters such as Aldi and Lidl will continue and Morrison probably can’t meet it head-on by competing on price, which is probably why it seems to be aiming for enhancing the shopping experience for its customers. Meanwhile, the valuation seems high. The forward price-to-earnings ratio for the trading year to January 2020 sits just above 18. I think that’s too rich, so I’m avoiding the stock, and if I owned it I’d sell.

Kevin Godbold has no position in any of the shares mentioned. The Motley Fool UK has recommended McColl's Retail. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young female hand showing five fingers.
Investing Articles

Could £20,000 invested in these 5 dividend shares produce £14,760 of passive income over the next 10 years?

James Beard considers the potential of dividend shares to deliver amazing levels of passive income. Here are five that have…

Read more »

Workers at Whiting refinery, US
Investing Articles

At 570p, is it too late to consider buying BP shares?

Since the end of February, when the conflict in the Middle East started, BP shares have soared nearly 20%. But…

Read more »

Aviva logo on glass meeting room door
Investing Articles

5 years ago, £5,000 bought 1,231 Aviva shares. But how many would it buy now?

Buying Aviva shares in April 2021 would have been a good decision. And the insurance, wealth, and retirement group’s dividends…

Read more »

Nottingham Giltbrook Exterior
Investing Articles

5 years ago, £5,000 bought 3,185 Marks & Spencer shares. But how many would it buy now?

According to a recent survey, Marks & Spencer is the UK’s best brand. Does this mean it’s time to consider…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Is the 8.7% yield on this FTSE 250 stock too good to be true?

FTSE 250 stocks are often overlooked by income investors. Here’s one that’s currently (15 April) yielding over twice that of…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

The FTSE 100 looks a lot like the late ’90s. Are we heading for a 2000-style crash?

Those who remember the 1990s may also feel like history's repeating itself. Mark Hartley investigates how the FTSE 100 today…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
US Stock

How to invest £10k in S&P 500 dividend stocks to target a £2.3k annual second income

Jon Smith shows how someone could look across the pond and pick dividend shares from the S&P 500 that can…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

My DCF analysis says it’s time for me to buy tech shares

Stephen Wright’s reverse DCF analysis suggests that shares in this specialist software company might have fallen into buying territory.

Read more »