Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

How low can the Aviva share price go?

Roland Head explains some of the challenges facing Aviva plc (LON:AV) and gives his view on the share price.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Does the falling share price of Aviva (LSE: AV) indicate deeper problems that are not yet public?

Despite rising profits, double-digit dividend growth and a strengthened balance sheet, shares in the FTSE 100 insurer have fallen by 5% over the last year, lagging the wider market. As a shareholder myself, I’m not sure why the market is so cautious about this successful turnaround.

Although half-year profits were hit by severe winter weather in the UK and Canada, overall performance was still pretty solid in my view. Operating profit excluding disposals rose by 4% to £1,421m, and this figure was supported by cash generation of £1,493m.

The group used some of its spare cash to repay £500m of high-cost debt and return £600m to shareholders through a share buyback. Alongside this, the interim dividend rose by 10%.

Aviva’s regulatory ratios also remain comfortable. And its performance over the last few years suggests to me that CEO Mark Wilson’s turnaround plans have been successful. So what is wrong?

No loyalty

We all know why we need insurance. But the reality is that we don’t really like paying for something we rarely use. We tend to shop around for the cheapest insurance that offers the cover we need, and we don’t hesitate to switch insurers when we renew.

Insurance bosses like Mr Wilson aren’t happy about being seen as a necessary evil. They want to customers to stay loyal and purchase multiple services from them. The prize at stake is higher profit margins and an expanded share of mature markets such as the UK.

Achieving this change may not be easy. Efforts so far include a web portal where you can manage all Aviva services, an app to help make you a safer driver, and leak detection kits for home insurance customers.

Will this work? It’s too soon to say. But I suspect it could. In the meantime, I believe that Aviva shares are probably getting close to the bottom of their trading range. Broker forecasts put the stock on a price/earnings ratio of 8.6 with a 6.1% yield for 2018. I maintain my dividend buy rating on this stock.

Just show me the cash

My second pick today is also an insurance firm. But it’s very different. Chesnara (LSE: CSN) buys up closed books of life insurance policies from other insurers and runs them through to maturity.

What this means is that the group doesn’t have to worry about customer acquisition, marketing or developing new services. The key to its success is skilled management of its policies and low costs.

Chesnara has been very successful. Its share price has tripled over the last 10 years, while dividends have risen every year since the group’s flotation in 2004. This gives me a good level of confidence in the company’s management and strategy.

Today’s half-year results suggest to me that this progress is likely to continue. Although the group’s economic value — a valuation measure used by insurers — fell by 3% to £700.8m, this was mostly due to currency headwinds. Cash generation remained strong at £48.6m, providing support for a 3% increase to the interim dividend.

Looking ahead, analysts expect Chesnara to pay a full-year dividend of 20.7p per share, giving the stock a 5.3% yield. In my view these shares are worth considering for a long-term income.

Roland Head owns shares of Aviva. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Rolls-Royce's Pearl 10X engine series
Investing Articles

Can the Rolls-Royce share price do it again in 2026?

Can the Rolls-Royce share price do it again? The FTSE 100 company has been a star performer in recent years…

Read more »

Businessman hand flipping wooden block cube from 2024 to 2025 on coins
Investing Articles

After huge gains for S&P 500 tech stocks in 2025, here are 4 moves I’m making to protect my ISA and SIPP

Gains from S&P tech stocks have boosted Edward Sheldon’s retirement accounts this year. Here’s what he’s doing now to reduce…

Read more »

View of Lake District. English countryside with fields in the foreground and a lake and hills behind.
Investing Articles

With a 3.2% yield, has the FTSE 100 become a wasteland for passive income investors?

With dividend yields where they are at the moment, should passive income investors take a look at the bond market…

Read more »

Smart young brown businesswoman working from home on a laptop
Investing Articles

Should I add this dynamic FTSE 250 newcomer to my Stocks and Shares ISA?

At first sight, a UK bank that’s joining the FTSE 250 isn’t anything to get excited by. But beneath the…

Read more »

Investing Articles

£10,000 invested in BT shares 3 months ago is now worth

BT shares have been volatile lately and Harvey Jones is wondering whether now is a good time to buy the…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

After a 66% fall, this under-the-radar growth stock looks like brilliant value to me

Undervalued growth stocks can be outstanding investments. And Stephen Wright thinks he has one in a company analysts seem to…

Read more »

Content white businesswoman being congratulated by colleagues at her retirement party
Investing Articles

Don’t ‘save’ for retirement! Invest in dirt cheap UK shares to aim for a better lifestyle

Investing in high-quality and undervalued UK shares could deliver far better results when building wealth for retirement. Here's how.

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

1 growth and 1 income stock to kickstart a passive income stream

Diversification is key to achieving sustainable passive income. Mark Hartley details two broadly different stocks for beginners.

Read more »