The N Brown (BWNG) share price is crashing: should I buy now?

The N Brown (BWNG) share price is falling on news of new legal woes. But this Fool reckons this online retailer could be a decent buy.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in online fashion retailer N Brown Group (LSE: BWNG) are crashing today after the company warned of new legal problems. The BWNG share price has now fallen by almost 20% over the last month, although the stock is still up by 58% over the last year.

I’ve been keeping an eye on this stock as a potential value buy, but I’m concerned by today’s news. In this piece I’ll look at the risks and rewards on offer and explain why I can still see some attractions in this business.

New legal worries

N Brown is currently involved in a legal case with German insurer Allianz over historic sales of PPI insurance. The company offered PPI to its credit customers until 2014.

The case with Allianz is complex and the company says it isn’t able to estimate the likely costs it will face. However, Allianz is now expanding the scope of its claim against N Brown.

The insurer believes that if it’s successful, the new element of the claim alone could be worth up to £36m. That’s equivalent to last year’s operating profit for the whole business.

In addition to this, N Brown faces potential liabilities from the existing part of the claim. Added together, my view is that the risks posed by this legal action could keep the BWNG share price under pressure for some time yet.

A bargain share?

Although this legal case is a concern, N Brown shares already trade on a low price-to-earnings ratio of eight. I reckon the current share price factors in some bad news already. If the group’s ongoing turnaround is successful, then I can see some value in the stock at current levels.

The company has refocused its portfolio on core brands such as JD Williams and Simply Be. CEO Steve Johnson has also launched a new Home Essentials brand, which has helped lift the mix of homewares sold from 29% to 41% last year. I think this could be a profitable area of growth.

A £100m fundraising in 2020 also allowed the company to repay most of its debt, leaving the business with a much stronger balance sheet.

BWNG share price: insider buying

I can see another reason to be optimistic, too. The Alliance family, who founded N Brown, still owns more than 50% of the company’s shares. Recently, the family has been buying more shares.

This suggests to me that they’re confident in the company’s turnaround plan and expect better times ahead.

That’s my view too. Although I’m uncomfortable with the company’s legal liabilities, I’m sure these will be resolved in time. I don’t expect them to be unmanageable. At current levels, N Brown shares are priced at book value — unusually cheap for a retailer.

Buying the shares would give me part-ownership of an online retailer with sales of over £700m and a profitable consumer finance operation. 

If CEO Steve Johnson can update the company’s brands and return them to growth, I think the BWNG share price should be much higher in a couple of years’ time. Although this situation isn’t without risk, I see N Brown shares as a speculative buy for me today.

Roland Head has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Will Lloyds shares rise 25% or 39% by this time next year?

Lloyds shares are expected to rebound after sinking to fresh multi-month peaks. Royston Wild considers the outlook for the FTSE…

Read more »

Modern suburban family houses with car on driveway
Investing Articles

£7,500 invested in Taylor Wimpey shares 18 months ago is now worth…

A raft of issues have been plaguing the housebuilding sector in the last year-and-a-half. How bad was the damage for…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

£210 drip-fed into this 6.8%-yielding UK stock could lead to a £1,000 second income 

This FTSE 100 dividend stock has slumped nearly 11% inside two weeks, making it a worthy candidate to consider for…

Read more »

ISA Individual Savings Account
Investing Articles

ISA or SIPP? 2 factors to consider

As next month's ISA contribution deadline creeps up, our writer considers a couple of key differences between using a SIPP,…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Is this 5.6% yielding dividend share a brilliant defensive bolthole as war rages?

Harvey Jones looks at a FTSE 100 dividend share with a brilliant record of delivering income and growth, and wonders…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

2 quality UK stocks trading below intrinsic value?

UK stocks have a reputation for being cheap, but could value investors be in dreamland with the opportunities being presented…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

£15,000 put into Greggs shares a year ago is worth this much now…

Greggs' sausage rolls may be tasty enough -- but its shares have left a bad taste in some investors' mouths…

Read more »

Investing Articles

FTSE 100 drops sharply — are serious bargains emerging in UK stocks?

Andrew Mackie looks at the FTSE 100 and explores how sharp falls, market volatility, and structural opportunities are reshaping the…

Read more »