A 6.7% yield but down 15%, is it time for investors to consider this FTSE 250 media star?

Shares in this FTSE 250 broadcasting giant have dropped in the past three months, but its dividend yield remains very high, and it looks very undervalued too.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

A pastel colored growing graph with rising rocket.

Image source: Getty Images

FTSE 250 terrestrial and digital media giant ITV (LSE: ITV) is down 15% from its 25 July one-year traded high of 88p. This could mean it is a bargain now. Or it may be that the firm is fundamentally worth less than it was before.

To find out which it is, I took a deep dive into the business and ran the key numbers.

Business fundamentals

Earnings growth is what powers any firm’s stock price and dividends over time. In ITV’s case, analysts forecast its earnings will grow by an average of 8.6% a year to end-2027.

A risk to this is the cut-throat competition in the sector from domestic and international operators alike.

However, its recent results have looked solid to good to me. Full-year 2024 numbers showed adjusted earnings before interest, taxes, depreciation, and amortisation rose 11% year on year to £542m. Adjusted earnings per share jumped 23% to 9.6p.

Meanwhile, net debt dropped 22% to £431m, and statutory operating profit soared 34% to £318m.

Share valuation

A share’s price and its value are not the same thing, of course. The former is whatever the market will pay at any given time. The latter reflects the true worth of the underlying business fundamentals.

Over time, a stock’s price will converge with its true value, in my experience. This comprises several years as a senior investment bank trader, and decades as a private investor.

I have also found that the optimal way to ascertain any share’s true value is the discounted cash flow model. This pinpoints the price at which any stock should trade, based on cash flow forecasts for the underlying business.

For ITV, it shows the shares are 70% undervalued at their current 75p price. This means their fair value is £2.50.

Comparisons of key stock measures with its competitors provide further secondary confirmations of this undervaluation.

For example, on the key price-to-sales ratio, ITV’s 0.8 is bottom of its peer group, which averages 1.1. This comprises RTL Group at 0.9, MFE-Mediaforeurope (1), Métropole Télévision  (1.2), and Atresmedia Corporación de Medios de Comunicación (1.4).

Passive income flows

Last year, ITV paid a total dividend of 5p, giving a yield of 6.7%. This is nearly double the FTSE 250’s current average of 3.5%.

Analysts forecast the dividend yield will remain the same until the end of 2027 at minimum.

So investors considering a £5,000 holding in ITV would make £19,012 in dividends after 10 years. This includes reinvesting the dividends back into the stock over the period – known as dividend compounding.

On the same basis over 30 years, this would rise to £128,434. At that point, the value of the entire holding would be £148,434 (including the initial £20,000 investment). And that would pay a yearly dividend income of £9,945 by that stage.

My investment view

After turning 50 a while back, I reduced the overall risk profile of my portfolio. This is because I am less willing to wait for stocks – or markets – to recover from any shocks.

In my view, a sub-£1 price for a stock adds extra price volatility to the risk matrix. That said, given ITV’s strong earnings growth prospects, I think it well worth the consideration of other investors whose portfolios it might well suit.

Simon Watkins has no position in any of the shares mentioned. The Motley Fool UK has recommended ITV. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Dividend Shares

A mature woman help a senior woman out of a car as she takes her to the shops.
Investing Articles

Here’s how a 35-year-old putting £15 a day into an ISA could end up earning £18k+ of passive income annually!

A 35-year-old with no ISA but a willingness to invest relatively small sums could one day be earning many thousands…

Read more »

Young black colleagues high-fiving each other at work
Investing Articles

With the potential to double in 10 years, this could be a dividend stock to consider buying

With a yield of 7.2%, income investors might consider buying this stock. But reinvesting the dividends could deliver even more…

Read more »

Happy couple showing relief at news
Investing Articles

How much would someone need to invest in the stock market to target a £1,250 monthly second income?

Investing in the stock market can help deliver long-term wealth. But James Beard says it can also be a way…

Read more »

happy senior couple using a laptop in their living room to look at their financial budgets
Investing Articles

How much would someone need in an ISA to aim to treble the current State Pension?

Experts say the State Pension isn’t generous enough to provide a comfortable retirement. James Beard says the stock market could…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

An 8.4% yield! A dividend growth stock to consider stashing in a SIPP for decades?

James Beard takes a closer look at a stock that’s increased its dividend during 17 of the past 20 years.…

Read more »

Storytelling image of a multiethnic senior couple in love - Elderly married couple dating outdoors, love emotions and feelings
Investing Articles

No savings at 40? Here’s how to target a £2,320 monthly passive income in retirement

It’s never too late to save for retirement. In fact, someone starting in their 40s could still aim for a…

Read more »

Young female analyst working at her desk in the office
Investing Articles

Waiting for a stock market crash? Don’t make this fatal mistake!

Investing during a stock market crash can be exceptionally lucrative, but waiting for a disaster that may never come can…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Up 17% this year, the BT share price looks good. But are these price swings sustainable?

With recent volatility overshadowing the dividend appeal, Mark Hartley investigates what's going on with the BT share price.

Read more »