With markets riding high, could now really be the time to start buying shares?

With stock markets having performed strongly for much of 2025 so far, is now the wrong moment to start buying shares? Not necessarily…

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

A pastel colored growing graph with rising rocket.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

This year has seen stock markets on both sides of the pond do well. There have certainly been some bumps along the way, but the overall picture has been one of ongoing optimism among many investors. Given that, could now be the right time for someone who has not invested in the stock market before to start buying shares?

I think it could be – for a number of reasons.

Sitting out of the market can mean waiting a long time

It can be easy to think that, rather than investing at any give time, it makes sense to wait for share prices to fall before buying.

But how long ought one to wait? Markets can sometimes move broadly higher for many years at a time, or even decades. Nobody knows for sure when shares will get significantly cheaper.

That may not be a costless wait, even if shares do end up getting cheaper. For example, if I want to buy a dividend share today but end up waiting a decade to buy it when its share price is lower, I may well end up missing out on 10 years’ worth of dividends while I wait.

Buying shares, not buying the market

On top of that, there is a common misconception about an ‘expensive’ market or a ‘cheap’ market.

Normally when people use those terms, they are talking about the market overall.

For someone who wants to invest in an index tracker, that may be relevant. But if buying individual shares, how the market is doing overall may have little if any relevance.

So I think now could be as good a time as any for someone to start buying shares – depending what shares they buy.

After all, some shares can be expensive even when the market overall looks cheap. Other shares can be cheap even when the market is riding high.

I’ve been buying

For example, one share I have bought repeatedly in recent months (including again this week) is Journeo (LSE: JNEO).

The transport services company supplies such things as bus time display boards. Not exactly glamorous – but very useful.

Interim results this week showed a slight year-on-year revenue decline. The Journeo share price fell sharply.

But it still trades on a price-to-earnings ratio of 16. That may not look exactly cheap.

Digging into the interims further, though, and that market response presented a buying opportunity for my portfolio, to my mind. Journeo’s first-half revenues did not impress (although they were in line with its previous guidance), but the company looks set to grow strongly.

A recent acquisition could help that – and the company is sitting on more cash that could potentially be used to fund further expansion.

Integrating the recent acquisition could distract management, which I see as a risk.

But with a clear focus market, strong product and service offering, lots of reference clients, and sector-specific expertise, I think Journeo shares look cheap today, even though the price grew 777% in the past five years.

C Ruane has positions in Journeo. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Sunrise over Earth
Investing Articles

Meet the ex-penny share up 109% that has topped Rolls-Royce and Nvidia in 2025

The share price of this investment trust has gone from pennies to above £1 over the past couple of years.…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

1 of the FTSE 100’s most reliable dividend stocks for me to buy now?

With most dividend stocks with 6.5% yields, there's a problem with the underlying business. But LondonMetric Property is a rare…

Read more »

Investing Articles

Is 2026 the year to consider buying oil stocks?

The time to buy cyclical stocks is when they're out of fashion with investors. And that looks to be the…

Read more »

ISA coins
Investing Articles

3 reasons I’m skipping a Cash ISA in 2026

Putting money into a Cash ISA can feel safe. But in 2026 and beyond, that comfort could come at a…

Read more »

US Stock

I asked ChatGPT if the Tesla share price could outperform Nvidia in 2026, with this result!

Jon Smith considers the performance of the Tesla share price against Nvidia stock and compares his view for next year…

Read more »

Investing Articles

Greggs: is this FTSE 250 stock about to crash again in 2026?

After this FTSE 250 stock crashed in 2025, our writer wonders if it will do the same in 2026. Or…

Read more »

Investing Articles

7%+ yields! Here are 3 major UK dividend share forecasts for 2026 and beyond

Mark Hartley checks forecasts and considers the long-term passive income potential of three of the UK's most popular dividend shares.

Read more »

Hand is turning a dice and changes the direction of an arrow symbolizing that the value of an ETF (Exchange Traded Fund) is going up (or vice versa)
Investing Articles

2 top ETFs to consider for an ISA in 2026

Here are two very different ETFs -- one set to ride the global robotics boom, the other offering a juicy…

Read more »