Why has Tesla stock soared 68% in a year, while sales fall?

Christopher Ruane reckons the Tesla business has ongoing sizeable potential. But why has Tesla stock gone up by two-thirds in a difficult year for the firm?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Tesla building with tesla logo and two teslas in front

Image source: Tesla

Sales of Tesla (NASDAQ: TSLA) cars plummeted in the first half of the year, with volumes coming in 13% below the same period last year. So, it might stand to reason that Tesla stock has had a torrid time of it, too, right?

Not necessarily!

The carmaker’s stock price is down 14% so far in 2025. But over the past year, it is up – and not just by a little bit.

A 68% gain means that Tesla stock is worth slightly over two-thirds more than it was one short year ago.

That represents more than half of the total 134% gain seen over the past five years.

With sales falling and profits set to suffer from the end of US tax credits, increased electric vehicle market competition, and falling sales volume, can Tesla really justify its stock market capitalisation of $1.1trn?

Given the stock price, the answer to that question seemingly depends on who you ask!

The current bull case for Tesla

Looking on the positive side, there is still a lot to like about the company.

Sure, first-half sales showed a bad decline. But that could be down to temporary production line closures for retooling and the Tesla boss’s high-profile political involvement. As both factors recede into the rear-view mirror, maybe sales can grow.

Energy generation and storage revenue showed a 7% year-on-year decline in the most recent quarter. But the long-term trend in this business remains positive, with the footprint of the equipment deployed to date growing over time. Tesla has a compelling technological capability in this area.

The company says volume production of its truck and self-driving taxi is ‘slated’ for 2026 and self-driving taxi trials are ongoing in the US (albeit with a Tesla employee in each car).

In other words, the core car business could rebound from a bad start to the year, power generation and storage continues to demonstrate its long-term potential, and new business areas are moving closer to commercialisation.

The bear case, at a $1.1trn market cap

Still, what does all that add up to in terms of an investment case?

Much of it is speculative – and, in my view, ought to be valued accordingly.

The car business is huge and I do think that with the right management effort it can be returned to sales growth. But sales are not the only issue it faces.

Profitability is under threat on multiple fronts, from the end of US tax credits to pricing pressure growing as rivals offer cheap models to try and build market share.

The power generation and storage business has demonstrated strong long-term potential, in my view. At 12% of Tesla’s most recent quarterly revenue, I do not see it as a rounding error, but I also do not think it is core to the investment case.

I simply see no real justification for the Tesla stock price to have soared over the past year. Trading for 201 times earnings, it looks badly overvalued to me at the moment. I will not touch it with a bargepole.

C Ruane has no position in any of the shares mentioned. The Motley Fool UK has recommended Tesla. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Up 50% in a year! Now check out the intriguing BP share price forecast for the next 12 months

The BP share price is up one day, down the next, as geopolitical uncertainty rattles the FTSE 100. Harvey Jones…

Read more »

Investing Articles

Is now the perfect time to buy high-yield FTSE 100 dividend shares? 

Harvey Jones says UK dividend shares have a brilliant track record of delivering income and growth, and he can see…

Read more »

Bronze bull and bear figurines
Investing Articles

At 7,000 points, the S&P 500 looks bloated. How should investors navigate this market?

AI-hype may have ballooned the S&P 500 into the mother of all bubbles – but only time will tell. For…

Read more »

Smart young brown businesswoman working from home on a laptop
Investing Articles

How £100 can start a portfolio of UK stocks

Whether it’s building wealth or earning passive income, UK investors might be surprised at what £100 a month in stocks…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

How £16,000 can generate a second income in a Stocks and Shares ISA

Stephen Wright explains how UK investors can target an immediate £1,224 annual second income from UK dividend shares with a…

Read more »

Bronze bull and bear figurines
Investing Articles

This crazy growth stock is up 97% inside 2 months in my ISA!

Hims & Hers Health (NYSE:HIMS) is both an exciting and incredibly volatile growth stock. What on earth has sent it…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

How to target a million-pound SIPP by investing in UK shares

Harvey Jones shows how investors could target a SIPP worth a life-changing seven-figure sum, by investing in FTSE 100 dividend…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

Buying £20k of BAE Systems shares could give me a £360 income this year!

Looking for the best dividend stocks out there? Royston Wild explains why BAE Systems shares are worth considering.

Read more »