Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

As stocks dive, is this a rare chance for ISA investors to build generational wealth?

Globally, stocks have pulled back significantly following the announcement of tariffs by the US president. Is this an opportunity for ISA investors?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The last couple of weeks have been a whirlwind. And despite preparing for a downturn, I’m among the millions of investors who have seen their ISAs hit. There’s almost nowhere to hide in the current market.

Investors looking at general market trends may be tempted to suggest that global stocks will recover in the coming years. However, I’d add a word of caution. If Donald Trump’s tariffs remain in place as they are (as we understand them to be), stocks still look overvalued. There’s also a lot of uncertainty.

However, I expect to most tariffs rolled back. Simply put, the cost of leaving tariffs in place is staggering. Economists estimated that the 2 April tariffs alone will raise consumer prices by 2.3%, equating to an average household loss of $3,800 annually. Lower-income households face losses of $1,700, exacerbating inequality. 

The US economy is projected to shrink by 0.6% in the long run due to these tariffs, representing a $160bn annual reduction in GDP. These figures underscore the likelihood that Trump will roll back tariffs to mitigate long-term damage.

Investing during dips

History suggests that market dips can provide generational opportunities for wealth creation. For example, hypothetical investments during major market sell-offs since 1980 have consistently outperformed over the long term.

The broader market trends also offer reassurance. Despite intra-year declines averaging 16% since 2001, full-year losses occurred in only five of the past 24 years. Over time, markets have grown substantially, proving resilient through volatility. This historical resilience suggests that patient investors who weather downturns — and strategically invest during dips — may benefit from significant long-term gains.

Of course, many novice investors will be advised to maximise ‘time in the market’ rather than trying to ‘time the market’. While that’s certainly true, I prefer to try to find the best entry points for my favourite stocks.

One of my favourite stocks

One stock I’ve been strategically buying is Jet2 (LSE:JET2). In fact, it’s the only UK stock I’ve topped up on since Trump’s tariffs were introduced. The AIM-listed airline is vastly undervalued in my opinion, trading with a market cap of £2.7bn. That’s only marginally ahead of its net cash position of £2.3bn. In other words, the market is pricing the UK’s no.1 tour operator at just one times net income when adjusted for net cash.

Of course, it’s not all rosy. The firm’s margins are thinner than the likes of IAG, and its fleet a little older. This does mean it’s more exposed to downward pressure on demand and has less capacity to absorb costs. In fact, the October Budget could add £25m in costs.

However, for me, it all comes down to the valuation. At such a huge EV-to-EBITDA discount to its peers, it’s clearly overlooked. What’s more, the company’s fleet replacement plan appears to be financially prudent and there appear to be supportive trends in fuel prices, which typically account for 25%-30% of operational costs.

Could buying today create generational wealth? Well, it may put an investor on the right track, and potentially beat the market. This could be a great start for someone looking to create generational wealth.

James Fox has positions in International Consolidated Airlines Group and Jet2 plc. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

This way, That way, The other way - pointing in different directions
Investing Articles

Is the unloved Aston Martin share price about to do a Rolls-Royce?

The Aston Martin share price has inflicted a world of pain on Harvey Jones, but he isn't giving up hope…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

How much do you need in a Stocks and Shares ISA to raise 1.7 children?

After discovering the cost of raising a child, James Beard explains why he thinks a Stocks and Shares ISA is…

Read more »

smiling couple holding champagne glasses and looking at camera at home with christmas tree
Investing Articles

A Santa rally could take the FTSE 100 to 10,000 and beyond!

If the FTSE 100 enjoys yet another big Santa rally then the long-awaited and tantalisingly close 10,000 mark could be…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

2 investment trusts from the FTSE 250 worth digging into for passive income

Plenty of FTSE 250 investment trusts offer dividend growth potential over the long run. So why does this writer like…

Read more »

Warhammer World gathering
Investing Articles

The Games Workshop share price is up 38% in a year. Is there any value left?

The Games Workshop share price has risen by more than a third in a year. Our writer considers what might…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

This AI growth stock could rise 60%-70%, according to Wall Street analysts

This growth stock has lagged the market in 2025. However, Wall Street analysts expect it to play catch up next…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

Prediction: here’s where the red-hot Lloyds share price and dividend yield could be next Christmas

Harvey Jones has done brilliantly out of the Lloyd share price over the last year. Now he's wondering whether he'll…

Read more »

Female Tesco employee holding produce crate
Investing Articles

Up 23% in 2025, are Tesco shares still capable of providing attractive returns?

Tesco shares have produced two to three years’ worth of investment returns in just 11 months. Can they continue to…

Read more »