Is boohoo about to surge like the Rolls-Royce share price?

The Rolls-Royce share price performance has been phenomenal, but can boohoo group stage a strong turnaround soon too?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Thoughtful man using his phone while riding on a train and looking through the window

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Despite rising more than 650% over two years, I reckon the Rolls-Royce (LSE: RR) share price may go higher still over time.

The business has a skill-base and engineering prowess built over decades. In that sense, it has a technical and economic advantage in the markets it targets.

An exciting new business line

On top of its strongly-performing divisions in civil aerospace, defence and power systems, the company’s making strides entering the new market of Small Modular Reactors (SMRs).

In August’s half-year results report, the company said it has completed step-two of the Generic Design Assessment (GDA) regulatory process in the UK. The firm began the third and final step on 30 July.

Rolls-Royce is the only European company to have reached the milestone, and that builds on the firm’s competitive advantage.

First power from SMRs will likely occur in the early 2030s, and depends on the business winning orders from the UK government. On top of that, the company’s one of two shortlisted by Swedish state-owned multinational power company Vattenfall to provide SMRs in the country.

Rolls-Royce said Vattenfall plans to target the rising demand for electricity by adding nuclear capacity to achieve Sweden’s goal of a fossil-free economy by 2045.

SMRs supplied by Rolls-Royce have the potential to be an important contributor to the energy mix as governments strive for greener and more secure energy solutions. The developing new line of business may also help to power the company and the share price over the coming years.

Looking for turnaround potential

However, Rolls-Royce isn’t without its risks. We saw in the pandemic that it has vulnerabilities. But even before coronavirus, the business had been struggling with declining earnings. It appears to be a well-managed now, but may not always be in the future.

Meanwhile, it’s tempting to look at other firms that have hit hard times in the hope they can stage a dramatic turnaround like Rolls-Royce has. One to consider is fast-fashion online retailer boohoo (LSE: BOO).

It was a tearing growth operation for several years with a share-price chart to match. However, the stock started plummeting in 2021 and profits had turned to losses by 2022.

What was once a healthy pile of cash on the balance sheet is now a bucket of debt worth about £217m. Boohoo, it seems, has gone from hero to zero in the world of UK stocks.

There’s been a long list of challenges for the business, which have been well reported. But I reckon the biggest now is the way Chinese competition’s eating into the firm’s market share. On top of that, resurgent traditional clothing retailers are also taking a slice, such as Next.

Can boohoo turn itself around? Maybe — at least a bit. City analysts predict narrowing losses ahead, and the company’s still trying to develop operations in the US, which is a strategy that may come good in the end.

Nevertheless, boohoo’s just a retailer. Other than its brands, it lacks the huge technical competitive advantages that Rolls-Royce possesses, or anything similar.

So despite the risk of being wrong about boohoo’s potential, I’ve decided to avoid the shares.

Kevin Godbold has no position in any of the shares mentioned. The Motley Fool UK has recommended Rolls-Royce Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Could these FTSE 100 losers be among the best stocks to buy in 2026?

In the absence of any disasters, Paul Summers wonders if some of the worst-performing shares in FTSE 100 this year…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

Up 184% this year, what might this FTSE 100 share do in 2026?

This FTSE 100 share has almost tripled in value since the start of the year. Our writer explains why --…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

You can save £100 a month for 30 years to target a £2,000 a year second income, or…

It’s never too early – or too late – to start working on building a second income. But there’s a…

Read more »

Hydrogen testing at DLR Cologne
Investing Articles

Forget Rolls-Royce shares! 2 FTSE 100 stocks tipped to soar in 2026

Rolls-Royce's share price is expected to slow rapidly after 2025's stunning gains. Here are two top FTSE 100 shares now…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

Brokers think this 83p FTSE 100 stock could soar 40% next year!

Mark Hartley takes a look at the factors driving high expectations for one major FTSE 100 retail stock – is…

Read more »

Investing Articles

I asked ChatGPT for the best FTSE 100 shares to consider for 2026, and it said…

Whatever an individual investor's favourite strategy, I reckon there's something for everyone among the shares in the FTSE 100.

Read more »

Investing Articles

3 FTSE 100 powerhouses to consider buying for passive income in 2026

Looking to start earning passive income in 2026? Paul Summers picks out three dividend heroes to consider from the UK's…

Read more »

Growth Shares

2 growth shares that I think are very exposed to a 2026 stock market crash

Despite not seeing any immediate signs of a stock market crash, Jon Smith points out a couple of stocks he's…

Read more »