If the stock market crashes, I’ll buy this surging FTSE 100 stock immediately 

This writer has his eye on an incredible share in the FTSE 100, but he’d prefer to wait for a stock market meltdown before he invests.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Black woman using smartphone at home, watching stock charts.

Image source: Getty Images

Historically, there have been significant stock market crashes in September and October. While there isn’t a definitive pattern, these months have seen a fair few market meltdowns.

Here are a few notable examples:

  • October 1929: the 1929 crash, often considered the start of the Great Depression
  • October 1987: this month saw one of the largest one-day declines in history
  • September 2008: the collapse of US bank Lehman Brothers triggered the Global Financial Crisis

Some market analysts currently warn of a bubble in artificial intelligence (AI) stocks due to their rapid surge. They suggest this bubble could pop, potentially causing a significant drop in most share prices.

While this is a possibility, it’s not certain that a market crash is imminent. In times of uncertainty, some investors turn to charts and data in search of solid answers.

However, the key takeaway, in my opinion, is that the stock market has always recovered from previous crashes. Moreover, some investors who went against the crowd during these downturns, buying shares when others were selling in fear, ended up making substantial profits.

If the stock market were to crash this year, I’d immediately start scooping up shares of this UK firm.

A world-class company

Despite not being a household name, RELX (LSE: REL) is one of Britain’s greatest success stories. It serves customers in over 180 countries, including most of the Fortune 500 companies.

The FTSE 100 stock is up more than 700% over the last 15 years. Over five years, it’s basically doubled, crushing the average Footsie return in the process.

The company is a leader in providing data and analytics services. Its high-quality, reliable information is critical for customers in sectors like law, healthcare, and finance.

Its LexisNexis database, for example, is widely used by lawyers, judges, and scholars for conducting in-depth legal research. It hosts over 138bn legal and news records, with over 2.2m new documents added daily from more than 50,000 sources.

Customers subscribe to these services, making the firm’s recurring revenue highly predictable. It’s a powerful business model that has seen revenue rise from £7.1bn in 2020 to a forecast £9.6bn this year.

A pricey stock

Clearly, a quality business with such competitive advantages as this deserves to trade for a premium valuation. It boasts very attractive profit margins.

However, the forward price-to-earnings (P/E) ratio is 30. For context, that’s a similar multiple to the ‘Magnificent 7’ group of AI stocks: Apple, Microsoft, Alphabet, Amazon, Nvidia, Meta Platforms, and Tesla.

A market crash would likely knock any froth straight off RELX’s valuation, making it more attractive to me.

Thriving in the age of AI

The company has been working on AI for years, but recently it’s created a suite of exciting generative AI tools from its vast databases of proprietary information.

Lexis+ AI is one example. This legal AI tool can go from blank page to arguments, contract clauses, and concise client communications in seconds. The time and money saved for customers should be enormous.

Crucially, Lexis+ AI delivers 100% hallucination-free linked legal citations due to the high-quality data it’s been trained on.

Naturally, the business could face rising competitive threats, especially in the disruptive age of AI. But as things stand, it tops my list of stocks to buy if the market crashes.

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool's board of directors. Ben McPoland has no position in any of the shares mentioned. The Motley Fool UK has recommended Alphabet, Amazon, Apple, Meta Platforms, Microsoft, Nvidia, RELX, and Tesla. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Front view of aircraft in flight.
Investing Articles

Is it game over for the BP share price rally?

The BP share price has looked like a one-way bet in recent weeks as oil and gas prices soar but…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Amid geopolitical and AI risks, here’s how I’m positioning my ISA and SIPP in 2026

Edward Sheldon explains how he's allocating capital within his investment accounts and SIPP amid the various risks to the market.

Read more »

Young mixed-race woman looking out of the window with a look of consternation on her face
Investing Articles

My game plan for the next stock market crash

Markets have been surprisingly resilient during the recent Middle East conflict but we still cannot rule out a stock market…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

1 top growth stock to consider buying after it crashed 59%

This S&P 500 growth stock has fallen off a cliff lately due to AI software fears. Our writer thinks this…

Read more »

A mature woman help a senior woman out of a car as she takes her to the shops.
Investing Articles

Here’s how a 35-year-old putting £15 a day into an ISA could end up earning £18k+ of passive income annually!

A 35-year-old with no ISA but a willingness to invest relatively small sums could one day be earning many thousands…

Read more »

Young black colleagues high-fiving each other at work
Investing Articles

With the potential to double in 10 years, this could be a dividend stock to consider buying

With a yield of 7.2%, income investors might consider buying this stock. But reinvesting the dividends could deliver even more…

Read more »

Happy couple showing relief at news
Investing Articles

How much would someone need to invest in the stock market to target a £1,250 monthly second income?

Investing in the stock market can help deliver long-term wealth. But James Beard says it can also be a way…

Read more »

happy senior couple using a laptop in their living room to look at their financial budgets
Investing Articles

How much would someone need in an ISA to aim to treble the current State Pension?

Experts say the State Pension isn’t generous enough to provide a comfortable retirement. James Beard says the stock market could…

Read more »