These FTSE 100 stocks have taken a beating in 2024! But will they recover?

Despite the FTSE 100 rising by over 7% this year, these two stocks have suffered. Could now be a smart time to consider buying them?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Investor looking at stock graph on a tablet with their finger hovering over the Buy button

Image source: Getty Images

It has been a strong year for the FTSE 100. The index is up over 7% year to date. During this time, it has reached new record highs, peaking above 8,400 points at stages.

But not all its constituents have had a prosperous 2024. In fact, a handful of stocks have taken a beating.

Two Footsie players I’m watching are Burberry (LSE: BRBY) and BP (LSE: BP.). If I had some spare cash, they’re two stocks I’d take a closer look at for my portfolio today.

British titan

Let’s start by breaking down Burberry’s performance. The business needs no introduction. Yet while the fashion retailer is associated with quality, its share price performance this year has been far from that.

It has been the FTSE 100’s worst performer in the last year. During 2024, it has lost 57.4% of its value. It’s down a staggering 71.9% in the last 12 months.

The main reason for its fall has been multiple profit warnings, which has investors concerned. In its most recent update, Burberry said it now expects to post an operating loss in its first half. The business now faces an uphill battle to turn itself around.

But with its shares trading at a 15-year low, could now be a smart time to swoop in? Burberry stock looks dirt cheap. It trades on a price-to-earnings (P/E) ratio of just 8.1. For comparison, its long-term historical average is around 22.

On top of that, the business has made vast changes as it works to reverse its fortunes. It parted ways with former CEO Jonathan Akeroyd and replaced him with Joshua Schulman, former CEO of fashion behemoth Coach. Alongside that, management has laid out plans for cost savings across the business.

Burberry’s turnaround won’t be quick. And it won’t be easy. However, I reckon now could be a shrewd time to consider the British stalwart.

Oil giant

Oil and gas powerhouse BP has fared slightly better than Burberry this year. Even so, its share price has still taken a 14.3% hit.

Its recent decline can be pinned down to falling oil prices. The BP share price tends to mirror the price of oil. When it’s booming, as was the case in 2020, the stock can soar. Of course, like now, the reverse can happen. That’s a risk with BP, it’s a cyclical stock.

But they say every cloud has a silver lining. The falling share price translates to a higher dividend yield. Its payout now stands at 5.8%, way above the FTSE 100 average of 3.6%.

To add to its chunky yield, the business has also committed to buying back $14bn worth of shares between last year through to the end of 2025. It’s on track to buy back $7bn this year, so it looks in good shape to achieve its target.

Another clear threat to BP is the transition to renewable energy. However, it’s predicted that demand for oil is actually set to rise over the next decade. That’s great news for the business. BP also looks like a steal today, trading on a forward P/E of just 6.5.

Charlie Keough has no position in any of the shares mentioned. The Motley Fool UK has recommended Burberry Group Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

£20,000 invested in the FTSE 100 just 1 year ago would now be worth…

Historically speaking, we've just witnessed one of the single greatest 12-month stretches in the history of the FTSE 100 index.

Read more »

ISA coins
Investing Articles

Here’s how a £20k ISA could earn you £10k a month in passive income

£20k in a Stocks and Shares ISA waiting to be invested? Royston Wild explains how you could use this to…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Dividend Shares

£5,000 buys 5,411 shares in this 8%-yielding passive income stock!

Looking for the best passive income shares to buy? Royston Wild discusses a top REIT that has raised dividends each…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Happy new tax year! Here’s how ISAs save investors a fortune

Around 15m British savers and investors open new ISAs each tax year. These help us to save many billions of…

Read more »

A handsome mature bald bearded black man in a sunglasses and a fashionable blue or teal costume with a tie is standing in front of a wall made of striped wooden timbers and fastening a suit button
Investing Articles

Is NIO stock the next Tesla?

The NIO share price is up by more than 100% in the past year. Might this Chinese EV firm be…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Is this the beginning of a stock market recovery?

Dr James Fox explores whether a stock market recovery is truly on the cards after the US struck a deal…

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

Up just 1%: what’s going on with Tesco shares now?

Dr James Fox takes a closer look at Tesco shares after the stock rose less than the rest of the…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

How much do I need in a Stocks and Shares ISA to reach a £2,027 monthly passive income?

The new financial year is under way and that means new allowances for the Stocks and Shares ISA! How much…

Read more »