If I’d invested £1k in Tesco shares at the start of 2024, here’s what I’d have now

Jon Smith considers the strong move higher in Tesco shares in recent months and outlines why they have outperformed versus the broader market.

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Tesco (LSE:TSCO) shares have been rallying hard over the past year. Even though other FTSE 100 names such as Rolls-Royce have been stealing the limelight, Tesco is getting more attention from retail investors recently. With us shortly heading into autumn, here’s how my investment would be looking if I’d snapped up some of the stock at the beginning of the year.

Sitting pretty

At the start of 2024, Tesco shares opened at 290p. This contrasts to the current price of 340p. As a result, my £1,000 would currently be worth £1,172. This is a decent gain considering that we’re talking about buying the stock less than nine months ago.

Over the past year, the stock is up 36%, showing that the performance this year isn’t just a flash in the pan.

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Taking a step back, Tesco has indeed outperformed. For example, the FTSE 100 is up 7.4% in 2024. As for competitors, J Sainsbury is actually down 6%!

Created with Highcharts 11.4.3Tesco Plc PriceZoom1M3M6MYTD1Y5Y10YALLwww.fool.co.uk

Reasons for the gains

Tesco has benefitted both from specific company factors and also from the broader landscape. One big help has been the reduction in inflation over the course of the year. Even though the latest reading earlier this week showed July inflation ticking up to 2.2% from 2% previously, it’s still a marked improvement from last winter.

As a result, it eases pressure on profit margins for Tesco. Further, with consumers having less pressure on their finances, demand for goods from the supermarket has also increased.

The business posted a strong set of 2023 results. Revenue jumped by 68% versus the previous year and thanks (in part) to a jump in statutory operating profit, the firm was able to pay down net debt by £729m. This puts it in a strong position going forward, something that I’m sure investors have noted.

Those looking for dividends have also been happy, with the company increasing the dividend per share from last year. Using the current figure of 12.10p, the dividend yield of 3.55% is at the FTSE 100 average.

No business is perfect. For Tesco, an ongoing risk remains stiff competition. Price wars are common in the sector, as other supermarkets compete to steal market share.

Looking forward

I didn’t buy Tesco stock at the start of the year, much as I wish I had. Given the share price jump, the price-to-earnings ratio now sits at 14.39. Although this isn’t crazily overvalued, it’s above the benchmark figure of 10 that I use to assign a fair value.

On that basis, I’m going to add the company to my watchlist. Should we see a short-term move lower in the coming months, it’s definitely a stock that I’d be keen to pick up at a cheaper level.

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Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Jon Smith has no position in any of the shares mentioned. The Motley Fool UK has recommended J Sainsbury Plc, Rolls-Royce Plc, and Tesco Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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