Is this 7%-yielding FTSE 100 dividend star still a bargain after a 34% price rise?

Despite its recent price rise, this FTSE 100 high-yield heavyweight still looks very undervalued to me, supported by strong earnings growth.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Arrow symbol glowing amid black arrow symbols on black background.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in the FTSE 100’s Imperial Brands (LSE: IMB) have jumped 34% from their 4 October 12-month low of £15.53.

Strong recent results

Much of the latest upsurge in price came from its H1 2024 results released on 15 May. These showed adjusted operating profit rose 2.8% over H1 2023 to £1.67bn.

This was partly driven by strong tobacco pricing that saw an 8.6% jump over the period. It also reflected a 16.8% rise in sales of its key ‘Next Generation Product’ (NGP) brands. These include its heated tobacco and nicotine replacement products.

Before that, the firm’s share price benefitted from positive full-year 2023 results. These showed net revenue growth of 26.4% in its NGP lines. Its combined tobacco and NGP net revenue increased to £8bn from £7.7bn in 2022.

Consequently, it looks to me like its ongoing transition away from smoking products is going well.

Indeed, in the latest results, the firm said its five-year transition plan will result in higher adjusted operating profit growth to 2026. It will also produce mid-single-digit percentage compound annual growth over that time, it added.

How does this leave the share price?

A risk to its five-year plan is a further tightening of legislation against tobacco products and even nicotine replacement ones. Another is that it loses share to its competitors in this highly competitive market.

However, as of now, its share price still looks very undervalued against those peers.  

On the key price-to-earnings (P/E) stock valuation measure, it currently trades at just 8.5. This looks very cheap compared to its peers’ average of 13.4. The group comprises British American Tobacco at 6.6, Altria at 10, Japan Tobacco at 16, and Phillip Morris at 21.

The same is true on the price-to-sales metric, with Imperial Brands trading at only 1, against a 3.4 peer group average.

To work out how cheap it looks in cash terms, I used a discounted cash flow analysis. This shows the stock to be around 61% undervalued right now at its price of £20.88.

So, a fair value for the share would be £53.54, although it could go lower or higher than that.

A big dividend payer too

The company raised its interim dividend by 4% to 44.90p a share in its H1 2024 results. If this was applied to its total 2023 dividend of 146.82p, it would give a 2024 payment of 152.69p. On the current share price, this would yield 7.3%.

Looking ahead, analysts estimate yields of 7.7% in 2025 and 8.1% in 2026.

This sort of yield can generate big income if the dividend payments are used to buy more of the shares.

For example, £10,000 invested at 7.3% (with the dividends reinvested) will make an extra £10,705 after 10 years. After 30 years on the same basis, there would be an additional £78,761!

So, what will I do?

I hold shares in Imperial Brands for their high yield, extreme relative undervaluation, and strong growth prospects.

If I did not already have them, I would buy them today for the very same reasons.

Simon Watkins has positions in British American Tobacco P.l.c. and Imperial Brands Plc. The Motley Fool UK has recommended British American Tobacco P.l.c. and Imperial Brands Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up of British bank notes
Investing Articles

£9,000 of savings? Here’s how it could be used to target a £3,419 second income

How large a second income could putting £9k into the stock market really deliver in practice? Christopher Ruane explains some…

Read more »

Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'
Investing Articles

Rightmove shares are down 34% in 6 months! Is it one of the best stocks to buy now?

Jon Smith explains why the worst-performing stock over the past half-year could actually be considered as one of the best…

Read more »

Business manager working at a pub doing the accountancy and some paperwork using a laptop computer
Growth Shares

This penny stock’s up 246% over the past year. What on earth’s going on?

Jon Smith points out a rocket ship of a penny stock that’s been flying high, thanks to positive news about…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

How much do you need in an ISA to generate a £2,000 monthly income from UK shares?

Harvey Jones whips out his calculator and crunches the numbers to show how UK shares can build a high and…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Warren Buffett looks at a company’s balance sheet first. So what does BP’s tell us?

Warren Buffett thinks investors should focus more on a company’s assets and liabilities. With this in mind, James Beard takes…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

FTSE 100 hits 10,000 at last – but these shares are still dirt cheap!

Harvey Jones is thrilled to see the FTSE 100 put on a fireworks show in 2025, but he says plenty…

Read more »

Couple working from home while daughter watches video on smartphone with headphones on
Investing Articles

Can you earn £1,000 a month in passive income with £34,800 in a Stocks and Shares ISA?

A Stocks and Shares ISA is a terrific asset for investors seeking passive income. But is a 35% annual dividend…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

How I’m aiming to build a £12,000 second income in 10 years from UK dividend shares

Harvey Jones is a decade away from retirement and is using FTSE 100 dividend shares to accelerate his plans to…

Read more »