Are these 2 dividend stocks no-brainer buys for a winning portfolio?

Sumayya Mansoor takes a closer look at these dividend stocks to see if they can help her build wealth through dividends.

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Two dividend stocks that perhaps go under-the-radar compared to bigger brand names are DCC (LSE: DCC) and WPP (LSE: WPP).

Could they still provide solid returns to help transform my portfolio into a winning one? Let’s dig deeper!

DCC

Third-party support services conglomerate DCC isn’t a well-known name out there, in my opinion. The business provides a number of services, including being one of the largest bottled gas suppliers in the world, as well as providing marketing operations for a number of businesses.

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From a bullish view, DCC’s diversification, as well as wide presence, is a huge draw. Diversification is a great way to mitigate risk. However, another aspect of this business and its shares looks unmissable to me. DCC has 25 years of consecutive dividend growth behind it. Although the past is not a guarantee of the future, this tells me shareholder value is high on the firm’s agenda.

A dividend yield of 3.5% isn’t the highest out there. However, with such a strong track record for growth, there’s a good chance this could grow nicely. Although, it is worth remembering that dividends are never guaranteed.

Furthermore, the share price was badly impacted by the pandemic in 2020, but it has made huge strides since then. The good news right now is that the shares still aren’t overly expensive. At present, they trade on a price-to-earnings ratio of just 15. However, based on recent activity, this could be out of reach soon if the shares’ ascent continues.

From a bearish view, some of its operations are at the mercy of cyclical headwinds. A prime example is that of its bottled gas business. When prices were high, the firm capitalised and did well. If this were to fall, earnings and performance could be dented.

Overall I reckon DCC is a great stock to buy for returns. I’d love to buy some shares the next time I have some free funds.

WPP

Advertising supremo and one of the largest agencies of its kind, WPP looks like a good option to me. In fact, I’d buy some shares when I next have some investable cash.

I’ll start with some risks I believe could cause issues. Advertising and marketing spending has been a victim of recent economic turbulence, especially in key markets such as the US and China. Continued volatility could impact earnings and returns. Plus, many firms are also looking at moving marketing and advertising in-house, rather than relying on firms like WPP to manage for them. This is something I’ll keep an eye on.

However, the bull case looks very attractive. Starting with some fundamentals, the shares offer a dividend yield of 5.4%. Plus, they look dirt-cheap on a price-to-earnings ratio of just nine.

For me, WPP’s fully integrated offering, which includes digital advertising, e-commerce, brand consulting, and more is hard to ignore. Furthermore, it operates in over 100 countries globally and is in prime position to capitalise on the digital revolution as the world, and the way we communicate, continues to change at a rapid pace. Future earnings and returns could rise, if you ask me.

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Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Sumayya Mansoor has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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Do you like the idea of dividend income?

The prospect of investing in a company just once, then sitting back and watching as it potentially pays a dividend out over and over?

If you’re excited by the thought of regular passive income payments, as well as the potential for significant growth on your initial investment…

Then we think you’ll want to see this report inside Motley Fool Share Advisor — ‘5 Essential Stocks For Passive Income Seekers’.

What’s more, today we’re giving away one of these stock picks, absolutely free!

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