Bargain or basket case? 3 UK stocks close to 52-week lows

High inflation and a cost-of-living crisis has meant some UK stocks are really struggling. Our writer considers whether it’s time to load up or steer clear.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Who doesn’t love a bargain? Well, I’ve spotted a fair few UK stocks trading at or near 52-week lows at the moment.

But are these just ‘value traps’ I should be avoiding?

Burberry

It’s fair to say that luxury firm Burberry (LSE: BRBY) is struggling. High inflation and the subsequent cost-of-living crisis have hammered sales around the world.

These headwinds have more than halved the company’s valuation, pushing the shares down to levels not seen since…2010!

So, is this a bargain? A price tag of 16 times forecast earnings is a bit high. However, it is lower than Burberry’s average valuation over the last five years (21 times earnings). It’s also hard to deny the iconic nature of the brand or the potential for further growth in increasingly affluent markets like China.

Assuming inflation doesn’t spike up again, the worst might be over. Then again, a significant amount of interest in the stock from short sellers suggests otherwise.

I’ll wait to see what the next trading update — due later this month — has to say before deciding whether Burberry is just a basket case.

Diageo

Another big company facing difficulties as a result of the fragile economic environment is drinks giant Diageo (LSE: DGE). Like Burberry, shares in this FTSE 100 juggernaut are touching 52-week lows.

That’s not surprising. When times are tough, discretionary spending on things like booze was always likely to fall. There’s growing evidence that alcohol consumption among younger people is declining anyway.

On the flip side, Diageo owns some of the more recognisable and popular premium drinks in the world, including Johnnie Walker whisky and Captain Morgan’s rum. It’s also a truly global company — selling its tipples in almost 180 countries. This surely makes it more defensive than most listed firms?

At 17 times earnings, the shares are far below their five-year average valuation (24 times earnings). There’s even a 3.1% dividend yield on offer for those prepared to wait for a recovery.

Of course, no one knows for sure whether that recovery will come. But I do believe this is more likely to be a bargain hiding in plain sight than not and one I should snap up when cash becomes available.

Mony Group

A final stock worth touching on is one I already own: comparison website specialist Mony Group (LSE: MONY).

Unfortunately, the shares haven’t performed as I might like in recent years due to the energy market being so uncompetitive. Such an environment was never going to be ideal for the owner of Moneysupermarket.com, which gets a cut when people switch supplier via its site.

Still, the shares change hands for just 13 times forecast earnings. That looks great value for a business that generates far better returns on the money it puts to work than most in the market. Margins are also sky high.

I need to be wary of bias here. A higher-than-expected rise in utility prices later in the year could prolong the pain for investors as well as consumers.

However, a lack of interest from short sellers is heartening. If and when the economic outlook does improve — perhaps as a result of interest rates finally being cut — I’m hoping to reap the rewards.

In the meantime, the shares yield a chunky 5.5%.

Paul Summers owns shares in Mony Group Plc. The Motley Fool UK has recommended Burberry Group Plc, Diageo Plc, and Mony Group Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British bank notes and coins
Investing Articles

Here’s a £30-a-week plan to generate passive income!

Putting a passive income plan into action need not take a large amount of resources. Christopher Ruane explains how it…

Read more »

Close-up of British bank notes
Investing Articles

Want a second income? Here’s how a spare £3k today could earn £3k annually in years to come!

How big can a second income built around a portfolio of dividend shares potentially be? Christopher Ruane explains some of…

Read more »

Close-up of British bank notes
Investing Articles

£20,000 for a Stocks and Shares ISA? Here’s how to try and turn it into a monthly passive income of £493

Hundreds of pounds in passive income a month from a £20k Stocks and Shares ISA? Here's how that might work…

Read more »

Snowing on Jubilee Gardens in London at dusk
Investing Articles

£5,000 put into Nvidia stock last Christmas is already worth this much!

A year ago, Nvidia stock was already riding high -- but it's gained value since. Our writer explores why and…

Read more »

Investing Articles

Are Tesco shares easy money heading into 2026?

The supermarket industry is known for low margins and intense competition. But analysts are bullish on Tesco shares – and…

Read more »

Smiling black woman showing e-ticket on smartphone to white male attendant at airport
Investing Articles

Can this airline stock beat the FTSE 100 again in 2026?

After outperforming the FTSE 100 in 2025, International Consolidated Airlines Group has a promising plan to make its business more…

Read more »

Investing Articles

1 Stocks and Shares ISA mistake that will make me a better investor in 2026

All investors make mistakes. The best ones learn from them. That’s Stephen Wright’s plan to maximise returns from his Stocks…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

I asked ChatGPT if £20,000 would work harder in an ISA or SIPP in 2026 and it said…

Investors have two tax-efficient ways to build wealth, either in a Stocks and Shares ISA or SIPP. Harvey Jones asked…

Read more »