Why this penny stock’s a bargain, in my eyes, at 52-week lows

Jon Smith flags up a penny stock that’s fallen 31% over the past year but could have value that people aren’t appreciating right now.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Young female business analyst looking at a graph chart while working from home

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

My definition of a penny stock is a company that has a market-cap below £100m and a share price below £1. These small firms can offer some large potential rewards for investors. However, they often have high volatility and rapid share price movements that can make it stressful to try and invest. Here’s one that’s been falling recently that I like.

Problems in the recent past

Lords Group Trading (LSE:LORD) is a specialist distributor of building, plumbing, heating and DIY goods. It sells mostly to the trade in the UK, but also to the general public. It currently has a market-cap of just under £70m and a share price at 40.5p.

Over the past year, the stock’s moved lower by 31% and closed Friday at a fresh 52-week low. There have been a few reasons contributing to the fall over this period.

Part of it comes from the readjusting of expectations following 2022 results. Over the past year, the company hasn’t kept up with the expected pace of growth in revenue and profitability. Therefore, there’s some disappointment expressed via the lower share price.

Another factor has been high interest rates. This was flagged up in the 2023 annual report. Higher rates hurt Lords because it does have debt, as well as extensive credit facilities. As of the end of last year, net debt stood at £28.5m. This was up from the £19.4m the year before. So the combination of higher debt and the larger cost of servicing it isn’t a positive.

Why I think it’s undervalued

Despite these factors, I think the stock now looks cheap. For one reason, I don’t think the value of the recent acquisitions are fully factored in to the stock. This includes Alloway Timber and Chiltern Timber, both acquired last year.

It takes time to fully integrate these companies and to realise the revenue benefit and the economies of scale. I think this will only start to be seen in the 2024 results. At that stage, I believe investors will be impressed by the value added here.

Another reason why I think it’s cheap is due to the market conditions. I fully accept that over the past year, many consumers have held off doing home projects or getting in tradesmen to furbish new properties. The is due to the cost-of-living crisis and high mortgage rates.

Yet looking ahead, interest rates should fall later this year, and inflation is easing cost pressures. This should make people feel more confident in buying homes or doing improvements. As a result, this should boost demand for Lords, given the sector it operates in.

The bottom line

I don’t think Lords is getting the attention it deserves and is under a bit of a cloud right now. Yet I’m seriously thinking about buying the stock as I think sentiment will change and people will realise the value it has.

Jon Smith has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Growth Shares

Percy Pig Ocado van outside distribution centre
Investing Articles

Ocado shares plummet 40% in 5 months! Is it one of the best stocks to buy now?

Surging losses and a key customer cancellation have sent Ocado shares plummeting, but is this volatility turning it into one…

Read more »

Investing Articles

1 investment trust from the London Stock Exchange to check out in 2026

Find out why our writer thinks this investment trust -- which holds SpaceX and is listed on the London Stock…

Read more »

Investing Articles

This FTSE 100 growth machine is showing positive signs for a 2026 recovery

FTSE 100 distributor Bunzl is already the second-largest holding in Stephen Wright’s Stocks and Shares ISA. What should his next…

Read more »

ISA Individual Savings Account
Investing Articles

Stop missing out! A Stocks and Shares ISA could help you retire early

Investors who don't use a Stocks and Shares ISA get all the risks that come with investing but with less…

Read more »

Investing Articles

Will Greggs shares crash again in 2026?

After a horrible 2025, Paul Summers takes a look at whether Greggs shares could sink even further in price next…

Read more »

Investing Articles

Here’s why I’m bullish on the FTSE 100 for 2026

There's every chance the FTSE 100 will set new record highs next year. In this article, our Foolish author takes…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Growth Shares

UK interest rates fall again! Here’s why the Barclays share price could struggle

Jon Smith explains why the Bank of England's latest move today could spell trouble for the Barclays share price over…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

Up 20% in a week! Is the Ocado share price set to deliver some thrilling Christmas magic?

It's the most wonderful time of the year for the Ocado share price, and Harvey Jones examines if this signals…

Read more »