Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Using the Warren Buffett approach, here are 2 British stocks I like

Jon Smith explores two UK stocks he likes and feels Warren Buffett might like too, based on the great man’s investing style.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Fans of Warren Buffett taking his photo

Image source: The Motley Fool

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Warren Buffett is arguably the best-known individual in the investment world. His shrewd stock picking via his company Berkshire Hathaway over several decades make him a worthy person to be so prominent. In order to try and replicate his success this side of the pond, here are some stocks that I think could get me rolling.

Finding value shares

Among Buffett’s big focus areas are value stocks. These are companies that he believes are currently undervalued when he considers what the stock could be worth in a decade or more. For example, in the latest earnings report, Berkshire Hathaway declared a holding worth £2.4bn in Citigroup. The American bank has been in a rut for years. The share price has trailed other competitors in the US such as JP Morgan.

As a comparison, I’ve bought Barclays (LSE:BARC) shares. I feel this is a similar case to what Buffett is thinking with Citigroup. The Barclays price-to-earnings (P/E) ratio is just 6.61, well below the fair value benchmark of 10 that I use. Further, the bank is actively focusing on cost-cutting and becoming more efficient.

In a February update, the CEO commented that the bank would become “simpler, better and more balanced”. I believe that over the course of the coming couple of years, the share price should rebound as the £2bn worth of cost cuts by 2026 filter down to higher profits.

Of course, I am a little concerned that if interest rates do get cut this year, they’ll negatively impact earnings for the bank. Yet (like Buffett), if I look at the long term here, I don’t see this being a material problem years down the line and I already own the stock.

Don’t forget about growth

Another area where Buffett has made a name from recently is tech growth stocks. After all, his largest holding by some distance over the past year has been Apple. This shows me that even with the strong performance recently, tech stocks could still provide me with good profits going forward.

To try and replicate this, I’m considering buying Wise (LSE:WISE). This UK FinTech firm has seen the share price jump 57% over the past year. Even with this, a trading update put out yesterday (16 April) showed that active customers grew by 29% year on year. Some 60% of business users are engaging with the firm for multiple features.

Given the growth prospects of cross-selling different products and features, I think the stock could continue to outperform.

I do need to watch out for the lofty valuation. In contrast to Barclays, the P/E ratio for Wise is 79! This does make my eyes water, but I know that future earnings are expected to jump significantly. If this is the case, the ratio should eventually come down to a more reasonable level.

By trying to mimic Buffett with his investment thinking, I think I can hopefully look to make shrewd stock picks and boost my profits.

Citigroup is an advertising partner of The Ascent, a Motley Fool company. JPMorgan Chase is an advertising partner of The Ascent, a Motley Fool company. Jon Smith has shares in Barclays and Citigroup. The Motley Fool UK has recommended Barclays Plc and Wise Plc and Apple. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing For Beginners

Young woman holding up three fingers
Investing Articles

Want to start investing in 2026? 3 things to get ready now!

Before someone is ready to start investing in the stock market, our writer reckons it could well be worth them…

Read more »

Investing Articles

Should I sell my Rolls-Royce shares in 2026?

This writer is wondering what to do with his Rolls-Royce shares after an incredible three-year run. Is it finally time…

Read more »

ISA coins
Investing Articles

Here’s how to aim for a £10k second income using an ISA

Zaven Boyrazian shows how a long-term investing strategy can help build a sizable portfolio and even unlock a £10,000+ income…

Read more »

Finger pressing a car ignition button with the text 2025 start.
Investing Articles

£5,000 invested in Aston Martin shares at the start of 2025 is now worth…

Aston Martin entered 2025 with its shares languishing in the FTSE 250. Has this year actually treated the James Bond…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

How to get in on the $1.5trn SpaceX IPO via FTSE stocks

Looking to obtain exposure to Elon Musk’s space company, SpaceX, before the IPO? Investing in these FTSE stocks is one…

Read more »

Passive and Active: text from letters of the wooden alphabet on a green chalk board
Investing Articles

How much do you need in an ISA to target a £3,658 monthly passive income?

There are plenty of strategies available to help target passive income for a more financially secure retirement. Here’s one that…

Read more »

Investing Articles

How large would an ISA pot need to be to aim for £1,333 a month in passive income in 2026?

My ISA is central to my passive income plans, and running the numbers shows just how much someone might need…

Read more »

A senior man using hiking poles, on a hike on a coastal path along the coastline of Cornwall. He is looking away from the camera at the view.
Investing Articles

Why I’m ignoring Lloyds’ shares and buying other cheap UK stocks for my ISA!

Lloyds' shares have been stellar performers in 2025, but that momentum might not continue in 2026. That’s why I’ve been…

Read more »