Could this penny stock stage a storming recovery in 2024 and beyond?

This penny stock has seen its shares struggle recently. Could a better economic picture help boost its performance and shares?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

One penny stock I’ve been keeping an eye on is HSS Hire (LSE: HSS). The business had its issues recently, but I can’t help wondering if the future could be brighter.

Let’s take a closer look.

What’s happened

HSS is a leading rental and leasing business operating in the construction equipment sector. It operates out of physical depot locations up and down the country. It is open to DIY and trade customers, the latter being where most of its money is made.

So what’s been happening with HSS shares? As I write, they’re trading for just 7p. Over a 12-month period, they’re down 41% from 12p at this time last year.

Going back even further, they’re down 70% over a five-year period from 24p, to current levels.

A big reason for the recent drop has been economic volatility. Inflationary pressures, as well as rising interest rates, have hurt the property market, the house building market, as well as causing a cost-of-living crisis. This disastrous cocktail has resulted in mixed performance, as well as weaker investor sentiment.

Speaking of performance, the firm’s last update released last September, a half-year report for the six months ended 21 July, wasn’t all bad. HSS reported that revenue and operating profit increased, compared to the same period last year. However, margins and EBITDA were down. The good news was that there was an interim dividend. In fact, it was hiked compared to the last interim dividend.

What could happen?

The implications of a better economic picture are obvious, if you ask me, but not plain sailing. If volatility subsides, and the house building market can gain momentum once more, HSS could be primed to benefit. A big part of this for the business is the fact it has heavily invested in technology, its sales network, and boosted its partner program. Some of the results of this investment were clear to see in its last update.

Plus, the business has a good looking balance sheet at the moment too. This could help it stave off continued pressure at the moment.

If inflation comes down to expected levels in the coming months, and interest rates comes down, HSS could be in a better position for the future.

Would I buy shares?

There is definitely potential for recovery for HSS shares. Its profile, position, and the strength of its balance sheet are positive aspects. Plus, the housing imbalance in the UK offers it growth opportunities for years to come. Furthermore, a dividend yield of over 6% – albeit inflated due to a falling share price – is another plus point in my investment case.

However, I don’t think I’ll be buying any HSS shares for my holdings right now. Being at the mercy of economic headwinds to such a large extent is putting me off. There are better stocks out there that I could buy with my hard-earned money.

I will keep HSS shares on my radar for now, and might revisit my position once its next set of results come out.

Sumayya Mansoor has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Illustration of flames over a black background
Investing Articles

Recently released: December’s higher-risk, high-reward stock recommendation [PREMIUM PICKS]

Fire ideas will tend to be more adventurous and are designed for investors who can stomach a bit more volatility.

Read more »

Abstract 3d arrows with rocket
Growth Shares

Will the SpaceX IPO send this FTSE 100 stock into orbit?

How can British investors get exposure to SpaceX? Here is one FTSE 100 stock that might be perfect for those…

Read more »

Array of piggy banks in saturated colours on high colour contrast background
Investing Articles

Could drip-feeding £500 into the FTSE 250 help you retire comfortably?

Returns from FTSE 250 shares have rocketed to 10.6% over the last year. Is now the time to plough money…

Read more »

Passive and Active: text from letters of the wooden alphabet on a green chalk board
Investing Articles

How much does one need in an ISA for £2,056 monthly passive income?

The passive income potential of the Stocks and Shares ISA is higher than perhaps all other investments. Here's how the…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

The best time to buy stocks is when they’re cheap. Here’s 1 from my list

Buying discounted stocks can be a great way to build wealth and earn passive income. But investors need to be…

Read more »

Bus waiting in front of the London Stock Exchange on a sunny day.
Investing Articles

Martin Lewis just explained the stock market’s golden rule

Unlike cash, the stock market can quietly turn lump sums into serious wealth. So, what’s the secret sauce that makes…

Read more »

Close-up of British bank notes
Investing Articles

£5,000 invested in Greggs shares at the start of 2025 is now worth…

This year's been extremely grim for FTSE 250-listed Greggs -- but having slumped more than 40%, could its shares be…

Read more »

Investing Articles

Looking for shares to buy as precious metals surge? 3 things to remember!

Gold prices have been on a tear. So has silver. So why isn't this writer hunting for shares to buy…

Read more »