Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Could this penny stock stage a storming recovery in 2024 and beyond?

This penny stock has seen its shares struggle recently. Could a better economic picture help boost its performance and shares?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

One penny stock I’ve been keeping an eye on is HSS Hire (LSE: HSS). The business had its issues recently, but I can’t help wondering if the future could be brighter.

Let’s take a closer look.

What’s happened

HSS is a leading rental and leasing business operating in the construction equipment sector. It operates out of physical depot locations up and down the country. It is open to DIY and trade customers, the latter being where most of its money is made.

So what’s been happening with HSS shares? As I write, they’re trading for just 7p. Over a 12-month period, they’re down 41% from 12p at this time last year.

Going back even further, they’re down 70% over a five-year period from 24p, to current levels.

A big reason for the recent drop has been economic volatility. Inflationary pressures, as well as rising interest rates, have hurt the property market, the house building market, as well as causing a cost-of-living crisis. This disastrous cocktail has resulted in mixed performance, as well as weaker investor sentiment.

Speaking of performance, the firm’s last update released last September, a half-year report for the six months ended 21 July, wasn’t all bad. HSS reported that revenue and operating profit increased, compared to the same period last year. However, margins and EBITDA were down. The good news was that there was an interim dividend. In fact, it was hiked compared to the last interim dividend.

What could happen?

The implications of a better economic picture are obvious, if you ask me, but not plain sailing. If volatility subsides, and the house building market can gain momentum once more, HSS could be primed to benefit. A big part of this for the business is the fact it has heavily invested in technology, its sales network, and boosted its partner program. Some of the results of this investment were clear to see in its last update.

Plus, the business has a good looking balance sheet at the moment too. This could help it stave off continued pressure at the moment.

If inflation comes down to expected levels in the coming months, and interest rates comes down, HSS could be in a better position for the future.

Would I buy shares?

There is definitely potential for recovery for HSS shares. Its profile, position, and the strength of its balance sheet are positive aspects. Plus, the housing imbalance in the UK offers it growth opportunities for years to come. Furthermore, a dividend yield of over 6% – albeit inflated due to a falling share price – is another plus point in my investment case.

However, I don’t think I’ll be buying any HSS shares for my holdings right now. Being at the mercy of economic headwinds to such a large extent is putting me off. There are better stocks out there that I could buy with my hard-earned money.

I will keep HSS shares on my radar for now, and might revisit my position once its next set of results come out.

Sumayya Mansoor has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Person holding magnifying glass over important document, reading the small print
Investing Articles

Just released: our top 3 small-cap stocks to consider buying in December [PREMIUM PICKS]

Small-cap shares tend to be more volatile than larger companies, so we suggest investors should look to build up a…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

Is the unloved Aston Martin share price about to do a Rolls-Royce?

The Aston Martin share price has inflicted a world of pain on Harvey Jones, but he isn't giving up hope…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

How much do you need in a Stocks and Shares ISA to raise 1.7 children?

After discovering the cost of raising a child, James Beard explains why he thinks a Stocks and Shares ISA is…

Read more »

smiling couple holding champagne glasses and looking at camera at home with christmas tree
Investing Articles

A Santa rally could take the FTSE 100 to 10,000 and beyond!

If the FTSE 100 enjoys yet another big Santa rally then the long-awaited and tantalisingly close 10,000 mark could be…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

2 investment trusts from the FTSE 250 worth digging into for passive income

Plenty of FTSE 250 investment trusts offer dividend growth potential over the long run. So why does this writer like…

Read more »

Warhammer World gathering
Investing Articles

The Games Workshop share price is up 38% in a year. Is there any value left?

The Games Workshop share price has risen by more than a third in a year. Our writer considers what might…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

This AI growth stock could rise 60%-70%, according to Wall Street analysts

This growth stock has lagged the market in 2025. However, Wall Street analysts expect it to play catch up next…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

Prediction: here’s where the red-hot Lloyds share price and dividend yield could be next Christmas

Harvey Jones has done brilliantly out of the Lloyd share price over the last year. Now he's wondering whether he'll…

Read more »