Unilever shares are on the rise. Is it time to buy?

Unilever shares have impressed in 2024 after a poor performance last year. As such, this Fool thinks now could be the time to consider buying.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Investor looking at stock graph on a tablet with their finger hovering over the Buy button

Image source: Getty Images

Unilever (LSE: ULVR) shares jumped around 3% yesterday (8 February) following the release of the company’s full-year results.

Clearly, investors liked what they saw from the update. This has me wondering. Should I buy Unilever shares today?

The stock’s had a strong start to the year. It’s up 5%. However, the last 12 months have seen 2.3% shaved off its price after the business has battled with inflationary pressures. Could this be an entry point?

An overview

So, what is it that left the market impressed following the firm’s latest release?

In short, after seeing sales volumes fall in the first three quarters of 2023, Unilever has managed to turn that around. Sales volumes in Q4 rose 1.8%. As a result, total underlying sales growth come in at 7% for the year, above management’s 5% target. For its 30 Power Brands, which account for around 75% of revenue, this figure sat at 8.6%.

Of all its segments, Beauty & Wellbeing was the strongest performer. For the division, full-year underlying sales grew 8.3%.

More to like?

That’s positive news. But what does this say about Unilever?

In my opinion, it shows the defensive nature of the stock. It’s struggled with headwinds such as inflation. However, the products it provides are essential. That, to an extent, protects its bottom line.

There are also other factors I like about the stock. One is its cheap valuation. Currently, it trades on a price-to-earnings ratio of 14.5. I think that’s relatively priced. It’s also below its historical average of around 20.5.

To add to that, it offers a dividend yield of 3.7%. That’s in line with the FTSE 100 average. The firm also announced a new €1.5bn share buyback scheme set to commence in the second quarter. As a potential shareholder, these are the sorts of initiatives that I want to see.

Issues to consider

Of course, while the business provides essential products, there’s always the threat of cheaper alternatives. After all, we’re in a cost-of-living crisis. There are cheaper brands and own-brands available that consumers may decide to switch to. Unilever saw its market share shrink in the fourth quarter, which may be evidence of this.

However, with CEO Hein Schumacher highlighting that “competitiveness remains disappointing” and “overall performance needs to improve”, I’m confident the business will be heavily focused on addressing these issues. This fits more widely into its Growth Action Plan implemented in November last year which aims to speed up growth, increase productivity and simplicity across the business, and improve Unilever’s performance culture.

I’d buy

This is a stock that’s been on my watchlist for some time. And at its current price, I’m keen to buy some shares. With any spare cash I have this month, I plan to open a position.

Its defensive nature makes it a smart addition to my portfolio, I feel. As an investor who prioritises income, I’ll also be happy to make some extra cash on the side via its dividend.

Charlie Keough has no position in any of the shares mentioned. The Motley Fool UK has recommended Unilever Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

UK money in a Jar on a background
Investing Articles

A SIPP seems to offer investors free money – is there a catch?

This writer doesn't believe in magic money trees, but does see the offer of tax relief within a SIPP as…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

Here’s what £10,000 invested in Greggs shares a year ago’s worth now

Given Greggs large shop network and simple business formula, could owning the shares help this writer build wealth? Maybe --…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

Recent BT share price performance is jaw-dropping but can it continue?

Harvey Jones is stunned by how well the BT share price has weathered recent stock market volatility. Can the FTSE…

Read more »

A senior man using hiking poles, on a hike on a coastal path along the coastline of Cornwall.
Investing Articles

Is the stock market correction a once-in-a-decade chance to target a million-pound SIPP?

After recent volatility Harvey Jones can see plenty of value FTSE 100 stocks to help investors build wealth in a…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

How to target a £10k annual income from just one year’s £20,000 Stocks and Shares ISA allowance

Today is the start of the new financial year giving us all a a fresh Stocks and Shares ISA allowance.…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Rolls-Royce shares have gone nowhere this year. Is that a warning sign?

Rolls-Royce shares stand within spitting distance of where they began the year. Has the company's long run of strong share…

Read more »

Tesla building with tesla logo and two teslas in front
Investing Articles

£5,000 invested in Tesla stock on Christmas Eve is now worth…

Tesla stock is stuck in reverse at the moment. This year, it has fallen by around 15%. Is there potential…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

2 UK dividend stocks to consider buying in April

High-quality established businesses with reliable cash flows often make for great dividend stocks. Here are two for investors to take…

Read more »