Down $14! I’d buy fallen Apple shares and hold for a decade!

US tech firms enjoyed a terrific 2023 and their dominance looks set to continue. Here’s why I think Apple shares might be the best investment going.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Smiling white woman holding iPhone with Airpods in ear

Image source: Getty Images

US tech stocks continue to embarrass the rest of the markets. The ‘Magnificent 7’ of Apple (NASDAQ: AAPL), Tesla, Meta, Nvidia, Alphabet, Amazon and Microsoft shares were up an average of 71% last year. The rest of the S&P 500 was up just 6%. 

Take away these seven tech giants and the American market’s performance is similar to the so-called underperforming UK. 

US tech might continue to drive the majority of stock market returns. If so, it makes sense to increase my exposure. And, of the firms above, Apple just dropped $14 and I think it’s the best investment of the lot. Here’s why. 

Of course, the company Steve Jobs and Steve Wozniak created is hardly a hidden gem. A $3trn market value makes Apple the world’s largest company and it’s by far billionaire investor Warren Buffett’s biggest holding. 

But the world’s most popular stock boasts an edge like few others. Buffett talks about the advantages of an ‘economic moat’ which leads to loyal customers and a large margin of safety. 

Same story

Well, Apple might have the best moat of any company on the planet. An adoring fanbase tunes into every new product launch. And with an ecosystem of products that work in sync, once you’re in, it’s hard to get out. I know this all too well. I’m surrounded by four separate Apple devices within hand’s reach. 

An even bigger advantage, and one less talked about, is the human capital. US tech pays the biggest salaries and therefore attracts the best minds, not just from California or from the wider United States, but the entire world. Is it any wonder these high-salary companies drive the most economic growth?

With the world’s brightest scratching at the door to work there, Apple enters new markets and tends to do very well. The Apple Watch has quietly turned into a $20bn revenue stream. The firm now owns 22% of the global smartwatch market share. 

We’ve seen the same story play out with tablets, phones, music players and more. Apple brings out a new product and it sells like mad. 

Too pricey?

The February release of the Apple Vision Pro might bring another hit product. Will virtual reality take off? Who knows? But Apple has the resources and know-how to be at the heart of that or any other technological revolution. 

An expensive valuation might be a dealbreaker for some. Even after a recent $14 drop, Apple trades at just over 30 times earnings. That might deter bargain hunters. 

On the other hand, Apple has been called expensive for years yet it continues to deliver outstanding returns. If I’d bought £10,000 in Apple shares even five years ago, I’d now have £47,416. 

There’s no guarantee US tech firms will continue their dominance, but it’s a brave soul who bets against them or Apple. I won’t be one. I own the stock already and would possibly buy more if I had the spare cash.

Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool's board of directors. John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. John Fieldsend has positions in Apple and Tesla. The Motley Fool UK has recommended Alphabet, Amazon, Apple, Meta Platforms, Microsoft, Nvidia, and Tesla. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Looking for a £750 monthly passive income? Here’s how much it takes

The idea of buying dividend shares for their passive income potential can sound promising. How might the nuts and bolts…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

£20,000 in this ISA portfolio would generate £1,400 in passive income

Ben McPoland presents a ready-made Stocks and Shares ISA portfolio containing five UK names that as a group currently yield…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

The most underrated stock in the FTSE 100?

Nobody seems to like the FTSE 100’s water utilities. But could Severn Trent be the biggest opportunity that investors aren’t…

Read more »

a couple embrace in front of their new home
Investing Articles

£1,000 now buys 1,075 Taylor Wimpey shares. Worth it for the 8% dividend yield?

There’s a massive dividend yield on offer from his well-known UK housebuilder right now. But what are the risks for…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

Want to invest in SpaceX, Revolut, and TikTok? Consider buying this FTSE 100 stock

Ben McPoland thinks this FTSE 100 investment trust is a top stock to consider buying to gain exposure to the…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

Here’s my Stocks and Shares ISA plan for 2026/27

Stephen Wright has a clear plan when it comes to investing in his Stocks and Shares ISA. But do the…

Read more »

Two elderly people relaxing in the summer sunshine Box Hill near Dorking Surrey England
Investing Articles

Where to look for safety in today’s stock market?

Stephen Wright has been looking for safety in a specific place in today’s stock market. And Warren Buffett’s firm has…

Read more »

Young black colleagues high-fiving each other at work
Investing Articles

This 5-share ISA could deliver an amazing second income of £762 a month

As the world’s stock markets plunge, many yields are rising. James Beard looks at five shares that could generate an…

Read more »