Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

I’m kicking myself for failing to buy this red-hot growth stock in 2023. What about 2024?

This top growth stock has smashed the FTSE 100 this year and I should have bought it six months ago. Have I left it too late to buy today?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Smiling young man sitting in cafe and checking messages, with his laptop in front of him.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

On 16 June, I suggested investors might stop staring at the runaway Nvidia share price and consider investing in the artificial intelligence (AI) revolution through a top UK growth stock instead. 

One of my choices was FTSE 100-listed accounting software specialist Sage Group (LSE: SGE), whose shares were soaring at the time. They weren’t quite hitting Nvidia levels, but were still up 45.77% in the 12 months prior to writing the article.

Two things held me back from buying them myself. The first was that I feared the AI hype had spun out of control, and the tech sector might be due a reckoning. Things have calmed down, Nvidia is up just 11.77% in the last six months, but there’s been no sell-off.

I missed out here

My second concern was that the Sage share price looked pricey trading at 33.98 times earnings. So I parked it on my watchlist and promptly forgot about it. I spent the subsequent six months filling my portfolio with cheap, high-yield FTSE 100 stocks with price-to-earnings ratios of less than 10 times earnings. 

They’ve all done pretty well, I’m happy to report, but not as well as Sage. Its shares have jumped another 34.57% in the six months since I decided they were too expensive for me to buy. And yes, I’m kicking myself. Over 12 months they’re up 56.62%, making this the fourth-best-performing FTSE 100 stock after Rolls-Royce, Marks & Spencer Group and 3i Group.

So much for hindsight. The question now is where Sage shares go in 2024. I was interested to see renowned fund manager Nick Train of the Finsbury Growth & Income Trust singling out Sage for praise recently.

Train has held the stock since 2023, describing it as a core portfolio holding, and saying its recent £350m share buyback plans and “reassuringly strong” double-digit growth were reasons for its ongoing strength and popularity.

He reckons Sage has entered a new phase of growth, providing cloud-delivered software services to small- and mid-cap companies worldwide. It’s also zipping along in the US.

On 22 November, Sage reported underlying full-year 2023 recurring revenue growth of 12% to just over £2bn, with Sage Business Cloud leading the charge up 25% to £1.63bn. Operational efficiencies boosted margins too, as the group scaled operations.

Wrong time to buy?

Statutory operation profits did drop 14% to £315m but this was down to one-off issues such as profitable business disposals in 2022 and merger and acquisition charges. Sage is sitting on £1.3bn of cash and hiked its dividend 5%. The stock yields just 1.64% but this is partly a consequence of its rapid share price growth.

Bank of America was impressed saying “demand remains unabated” and upgrading its price target from 1,150p to 1,300p (Sage trades at 1,176p today). However, Canadian Bank Canaccord Genuity downgraded Sage to ‘sell’ calling the stock’s popularity spike a “compelling” opportunity to take a profit.

I’m wary of buying today at what could be the tail end of a Santa Rally, with the stock trading at 36.4 times earnings. If I see weakness in the new year, I’ll pounce. However, there’s a real danger I’ll be kicking myself for failing to buy Sage this time next year too.

Harvey Jones has positions in 3i Group Plc. The Motley Fool UK has recommended Nvidia, Rolls-Royce Plc, and Sage Group Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Businessman hand flipping wooden block cube from 2024 to 2025 on coins
Investing Articles

After huge gains for S&P 500 tech stocks in 2025, here are 4 moves I’m making to protect my ISA and SIPP

Gains from S&P tech stocks have boosted Edward Sheldon’s retirement accounts this year. Here’s what he’s doing now to reduce…

Read more »

View of Lake District. English countryside with fields in the foreground and a lake and hills behind.
Investing Articles

With a 3.2% yield, has the FTSE 100 become a wasteland for passive income investors?

With dividend yields where they are at the moment, should passive income investors take a look at the bond market…

Read more »

Smart young brown businesswoman working from home on a laptop
Investing Articles

Should I add this dynamic FTSE 250 newcomer to my Stocks and Shares ISA?

At first sight, a UK bank that’s joining the FTSE 250 isn’t anything to get excited by. But beneath the…

Read more »

Investing Articles

£10,000 invested in BT shares 3 months ago is now worth

BT shares have been volatile lately and Harvey Jones is wondering whether now is a good time to buy the…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

After a 66% fall, this under-the-radar growth stock looks like brilliant value to me

Undervalued growth stocks can be outstanding investments. And Stephen Wright thinks he has one in a company analysts seem to…

Read more »

Content white businesswoman being congratulated by colleagues at her retirement party
Investing Articles

Don’t ‘save’ for retirement! Invest in dirt cheap UK shares to aim for a better lifestyle

Investing in high-quality and undervalued UK shares could deliver far better results when building wealth for retirement. Here's how.

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

1 growth and 1 income stock to kickstart a passive income stream

Diversification is key to achieving sustainable passive income. Mark Hartley details two broadly different stocks for beginners.

Read more »

ISA coins
Investing Articles

How to aim for a £12k second income starting with a 20k ISA

With inflation and taxes on the rise, having a tax-free second income is now more important than ever. Zaven Boyrazian…

Read more »