We have some exciting news to share! The Motley Fool UK has now become an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. We’ll be introducing a new name and brand over the coming weeks — we're very excited to share it with you and embark on this new chapter together!

5 actions I’d take with a stock market crash

Jon Smith explains various specific investment actions he’d take if a stock market crash unfolds at some point in the near future.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Asian man looking concerned while studying paperwork at his desk in an office

Image source: Getty Images

Volatility has increased on the FTSE 100 over the past couple of weeks. Concern is resurfacing about the strength of the UK economy. This ranges from the wobbly property market to the prospect of interest rates increasing further. If these factors triggered a stock market crash, here are the actions that I’d take from a reactionary point of view.

Pick the areas of focus

Different sectors will react differently depending on the root cause of the problem. My aim would be to look at the hardest hit areas and make a judgement call on if it has been oversold in the short term. Often during a crash, fear means many share prices fall below the long-term fair value. This can represent a good opportunity for me to buy.

Yet I can only make this call as the crash is unfolding. If there’s reason to believe that companies in the sector could genuinely go bust, it’s not worth the risk.

Load up on dividend stocks

With the whole market falling, it can act to push up the dividend yield on different stocks. The yield is calculated from using the dividend per share and the share price. So a lower share price and the same dividend per share will increase the yield.

On this basis, I’ll look for shares that have been able to pay out sustainable dividends over past periods of stress. This includes periods like the financial crisis in 2008/09 and the Covid-19 pandemic in 2020/21. This gives me confidence that whatever the cause of the crash, income could likely still get paid.

Average-down on existing holdings

The probability is high that whatever stocks I’m already holding at the time of a crash will be worth less during the turmoil. In order for my future self to thank me, I’d consider investing more in my existing stocks to average down my buying price.

For example, I might have bought a stock at 100p that falls down to 80p. If I add the same amount of funds again, my average price gets reduced from 100p to 90p.

Still maintain some dry powder

Despite wanting to pick up some stocks on the cheap, I’ll always keep some money left in the bank. I’m not talking about essential money needed for bills. But with my spare cash, I always want to leave some on hand.

This is because no one knows exactly how low the market could fall. If I invest all in one go, I’m very exposed to the market falling another X% after I’ve bought. Therefore, keeping some cash to one side can help me to buy in chunks over a period of time and be more disciplined with my purchases.

Don’t panic Captain Mainwaring!

My final action doesn’t specifically relate to a particular stock. Rather, it’s to do with my mindset. If the market does take a sharp nose dive, I need to stay calm. If I let emotions get the better of me, I’ll end up making some dumb choices.

Jon Smith has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

£5,000 invested in Rolls-Royce shares on 17 April is now worth…

While a winner in recent years, Rolls-Royce shares have endured a tough time since 17 April. Is this an opportunity…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Up 30% in April but still at a 10-year low! Is this the best stock to buy in May?

Harvey Jones is looking for the best stock to buy over the month ahead. For a moment, he thought he'd…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

3 REITs to consider as buy-to-let gets tougher in 2026!

Looking to invest in property? Royston Wild explains why holding REITs could be a better option than buy-to-let -- and…

Read more »

Young Asian woman with head in hands at her desk
Investing Articles

Lost money on Diageo shares? Consider buying this £2.19 FTSE stock to try and make it up

Diageo shares have been an awful investment. But Edward Sheldon has an idea for those looking to make up their…

Read more »

Young Asian man drinking coffee at home and looking at his phone
Investing Articles

How much is needed in an ISA to target a £2,764 monthly passive income?

Dr James Fox is clear: investors need to focus on building wealth through undervalued growth opportunities before taking a passive…

Read more »

Google office headquarters
Investing Articles

Alphabet could rise to $427 say analysts, but is Microsoft the better Mag 7 stock to consider buying for an ISA?

Alphabet stock has all the momentum at the moment, but could Microsoft offer more potential in the long run given…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

At 27 years old, will a cash ISA or Stocks and Shares ISA help build wealth faster?

Muhammad Cheema looks at the prospects of investing in a cash ISA versus a stocks and shares ISA for someone…

Read more »

A mature adult sitting by a fireplace in a living room at home. She is wearing a yellow cardigan and spectacles.
Investing Articles

How these 2 dividend shares could help an ISA investor target a £1,639 income in 2026

Harvey Jones picks out two FTSE 100 dividend shares with stunning yields, and examines whether their shareholder payouts are sustainable.

Read more »