5 actions I’d take with a stock market crash

Jon Smith explains various specific investment actions he’d take if a stock market crash unfolds at some point in the near future.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Asian man looking concerned while studying paperwork at his desk in an office

Image source: Getty Images

Volatility has increased on the FTSE 100 over the past couple of weeks. Concern is resurfacing about the strength of the UK economy. This ranges from the wobbly property market to the prospect of interest rates increasing further. If these factors triggered a stock market crash, here are the actions that I’d take from a reactionary point of view.

Pick the areas of focus

Different sectors will react differently depending on the root cause of the problem. My aim would be to look at the hardest hit areas and make a judgement call on if it has been oversold in the short term. Often during a crash, fear means many share prices fall below the long-term fair value. This can represent a good opportunity for me to buy.

Yet I can only make this call as the crash is unfolding. If there’s reason to believe that companies in the sector could genuinely go bust, it’s not worth the risk.

Load up on dividend stocks

With the whole market falling, it can act to push up the dividend yield on different stocks. The yield is calculated from using the dividend per share and the share price. So a lower share price and the same dividend per share will increase the yield.

On this basis, I’ll look for shares that have been able to pay out sustainable dividends over past periods of stress. This includes periods like the financial crisis in 2008/09 and the Covid-19 pandemic in 2020/21. This gives me confidence that whatever the cause of the crash, income could likely still get paid.

Average-down on existing holdings

The probability is high that whatever stocks I’m already holding at the time of a crash will be worth less during the turmoil. In order for my future self to thank me, I’d consider investing more in my existing stocks to average down my buying price.

For example, I might have bought a stock at 100p that falls down to 80p. If I add the same amount of funds again, my average price gets reduced from 100p to 90p.

Still maintain some dry powder

Despite wanting to pick up some stocks on the cheap, I’ll always keep some money left in the bank. I’m not talking about essential money needed for bills. But with my spare cash, I always want to leave some on hand.

This is because no one knows exactly how low the market could fall. If I invest all in one go, I’m very exposed to the market falling another X% after I’ve bought. Therefore, keeping some cash to one side can help me to buy in chunks over a period of time and be more disciplined with my purchases.

Don’t panic Captain Mainwaring!

My final action doesn’t specifically relate to a particular stock. Rather, it’s to do with my mindset. If the market does take a sharp nose dive, I need to stay calm. If I let emotions get the better of me, I’ll end up making some dumb choices.

Jon Smith has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Businesswoman calculating finances in an office
Investing Articles

Legal & General’s share price just fell 6%, pushing the dividend yield to 9%. Time to consider buying?

Legal & General's share price is now about 14% below its 2026 high. As a result, the dividend yield on…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

Which are the best stocks to buy ahead of a potential market crash?

Should investors follow Warren Buffett and stop buying stocks to build cash reserves? Or are there better ways to prepare…

Read more »

British pound data
Investing Articles

This critical stock market indicator’s flashing red! Should investors be worried?

As a key sign of market overvaluation starts declining, our writer weighs up the likelihood of a stock market crash…

Read more »

Passive income text with pin graph chart on business table
Dividend Shares

1 FTSE 100 share for potent passive income!

I love earning passive income -- money made outside of work. Right now, I'm working on claiming a bigger share…

Read more »

A graph made of neon tubes in a room
Investing Articles

3 dividend shares tipped to increase payouts by 40% (or more) by 2028

Mark Hartley examines the forecasts of three dividend shares expected to make huge jumps in the coming three years. But…

Read more »

BUY AND HOLD spelled in letters on top of a pile of books. Alongside is a piggy bank in glasses. Buy and hold is a popular long term stock and shares strategy.
Investing Articles

A stock market crash could be a massive passive income opportunity

Passive income investors might be drawn towards the huge dividend yields on offer in a stock market crash. But is…

Read more »

Transparent umbrella under heavy rain against water drops splash background.
Investing Articles

Legal & General yields 8.9% — but how secure is the dividend?

Legal & General has increased its dividend per share again and launched a massive share buyback. The City seems lukewarm…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

Up 345% with a P/E of just 13.8! I’m betting my favourite FTSE 250 stock keeps smashing it

Harvey Jones celebrates a brilliant recovery play as this beaten-down stock comes roaring back into the FTSE 250. Can its…

Read more »