What’s wrong with the Aviva share price?

The Aviva share price hasn’t gone anywhere in decades, but investors still pile in. Why is it struggling and when will things get better?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Frustrated young white male looking disconsolate while sat on his sofa holding a beer

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Aviva (LSE: AV) share price has had a tough year falling a painful 17.39% over the last 12 months. That’s a far worse performance than the FTSE 100 as a whole, which is broadly flat.

This isn’t a one-off. Aviva shares are down a thunderous 39.47% over five years. Some 20 years ago, they traded at 529p. This morning, I’d only have to pay 386p. Should I snap them up, or avoid like the plague?

Could do better

The insurer and investment firm’s share price has resisted CEO Amanda Blanc’s commendable efforts to sharpen up the business. This isn’t good enough from a £10bn blue-chip which is still one of the most traded UK shares.

In 2022, Aviva posted an accounting loss of £1.14bn, down from a profit of £2.04bn the year before. However, it wasn’t all bad. Adjusted operating profit from continuing operations smashed expectations by jumping 35% to £2.21bn.

In a competitive general insurance market, Aviva’s gross written premiums fell 2.5% to £19.40bn, although net premiums rose marginally. Like other insurers, it has been hit by rising repair bills which have driven up claims costs.

There was some concern about its solvency ratio, which fell to 196%. Yet nobody seriously thinks Aviva is at risk, do they?

In Q1, Aviva reported an 11% increase in general insurance premiums to £2.4bn, while private healthcare revenues grew 25% as Britons looked to bypass soaring NHS waiting lists. Yet that was undercut by troubles at its investment division where net flows fell 15% to £2.3bn, due to today’s stock market volatility

It’s all a bit messy

Despite Blanc’s efforts this is still a sprawling business with a finger in different financial services pies, which makes it hard to get a clear steer on where things stand.

Yet management is still focused on rewarding shareholders, announcing a £300m share buy back in March and predicting low-to-mid single digit dividend growth too.

A closer look at its recent dividend history shows a fair degree of bumpiness. The pandemic didn’t help, but even so.


20182019202020212022
Dividend per share51.94p16.45p35.53p16.76p31.00p

If analysts are correct, the next couple of years should be a bit smoother. Aviva is expected to pay a dividend per share of 32.9p in 2023 and 33.5p in 2024. That should hand investors yields of 8.73% and 9.57% respectively.

Aviva shares aren’t the cheapest on the index. It trades at 9.98 forecast 2023 earnings, falling to 8.38% for 2024. I can find a heap of tempting blue-chips trading at less than 10 times earnings today.

Off the top of my head I can think of two FTSE 100 financial services stocks that look more tempting than Aviva – insurer and asset manager Legal & General Group and wealth manager M&G. I hold both in my portfolio and would be more likely to top up my holdings than buy Aviva today.

While I think Aviva will prove a good long-term buy, it still has a long way to go before things start to go right.

Harvey Jones has positions in Legal & General Group Plc and M&G Plc. The Motley Fool UK has recommended M&G Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Illustration of flames over a black background
Investing Articles

Recently released: December’s higher-risk, high-reward stock recommendation [PREMIUM PICKS]

Fire ideas will tend to be more adventurous and are designed for investors who can stomach a bit more volatility.

Read more »

Abstract 3d arrows with rocket
Growth Shares

Will the SpaceX IPO send this FTSE 100 stock into orbit?

How can British investors get exposure to SpaceX? Here is one FTSE 100 stock that might be perfect for those…

Read more »

Array of piggy banks in saturated colours on high colour contrast background
Investing Articles

Could drip-feeding £500 into the FTSE 250 help you retire comfortably?

Returns from FTSE 250 shares have rocketed to 10.6% over the last year. Is now the time to plough money…

Read more »

Passive and Active: text from letters of the wooden alphabet on a green chalk board
Investing Articles

How much does one need in an ISA for £2,056 monthly passive income?

The passive income potential of the Stocks and Shares ISA is higher than perhaps all other investments. Here's how the…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

The best time to buy stocks is when they’re cheap. Here’s 1 from my list

Buying discounted stocks can be a great way to build wealth and earn passive income. But investors need to be…

Read more »

Bus waiting in front of the London Stock Exchange on a sunny day.
Investing Articles

Martin Lewis just explained the stock market’s golden rule

Unlike cash, the stock market can quietly turn lump sums into serious wealth. So, what’s the secret sauce that makes…

Read more »

Close-up of British bank notes
Investing Articles

£5,000 invested in Greggs shares at the start of 2025 is now worth…

This year's been extremely grim for FTSE 250-listed Greggs -- but having slumped more than 40%, could its shares be…

Read more »

Investing Articles

Looking for shares to buy as precious metals surge? 3 things to remember!

Gold prices have been on a tear. So has silver. So why isn't this writer hunting for shares to buy…

Read more »