Down 59%! Should investors buy Fevertree shares today?

Fevertree shares have been on a downward trajectory over the last few years. Could now be a good time for investors to buy the dip?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Troat Inn on River Cherwell in Oxford. England

Image source: Getty Images

Fevertree (LSE: FEVR) shares have experienced a 59% fall over the last five years. Zooming out further though, the stock has been a great success story since listing in November 2014. It’s up 676% (excluding dividends) in less than a decade.

But after the more recent share price setback, is now an opportune time to invest in the maker of premium drink mixers or should it be avoided? Let’s take a look.

Feeling the squeeze

Fevertree was founded in 2004 with a simple premise: if only a quarter of a G&T is gin, why not make the tonic the highest quality possible?

Today, its ingredients are sourced from all over the world and the London-based firm is still growing in multiple international markets.

Arguably the most important of these is the US, which is the second-largest spirits market in the world after China. Here, year-on-year revenue grew 23% in 2022.

So why have the shares taken a hit in recent times?

Well, the firm’s current struggles originate with the supply chain disruptions and ensuing inflation brought on by the pandemic. These issues started to squeeze margins back in 2020.

Then Russia invaded Ukraine and the resulting energy inflation fed through to soaring shipping costs and skyrocketing glass prices. And unlike most of its rivals, the glass it uses for its bottles is a huge cost.

Below, we can see the affect these intense inflationary pressures have had on its profit margin over the last few years.

Data: TradingView

Glass half full

Nevertheless, the company has recently broadened its portfolio to include a new range of cocktail mixers, as well as launching products in the adult soft drinks space. These adjacent market opportunities could turn out to be quite substantial over time.

Meanwhile, management is guiding for 13%-18% revenue growth for this year, with EBITDA between £36m and £42m.

Next year, the company is hoping there’s an easing in energy-related costs associated with glass manufacturing. If so, this could drive margin improvement and boost profits.

Are the shares worth buying?

Fevertree has a strong brand and asset-light business model (manufacturing is largely outsourced). And it’s very well diversified geographically, with the US, Europe and the rest of the world now accounting for nearly 70% of its business.  

Plus, it has continued to generate cash despite major inflationary headwinds. Combine all this with a share price that’s down more than 50% over the last five years, and I see the company as a prime acquisition target.

As for the acquirer, my natural assumption would by a global beverage firm. Coca-Cola, perhaps? Or Diageo? It wouldn’t surprise me if either swooped in.

That said, I don’t tend to factor in acquisition potential when I invest. And the stock is still far from cheap, currently trading on a price-to-earnings (P/E) ratio of 61. That fizzy valuation doesn’t make me want to reach for my investment app and press the buy button.

But I’m a big fan of the company and its products. And I’d imagine the recent sunshine we’ve been enjoying in the UK hasn’t harmed sales in its most mature market.

So the stock will remain on my watchlist for now, and I’ll revisit the investment case at a later date.

Ben McPoland has positions in Diageo Plc. The Motley Fool UK has recommended Diageo Plc and Fevertree Drinks Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Long-term vs short-term investing concept on a staircase
Investing Articles

As the stock market goes crazy, here’s a FTSE 250 share I’m thinking about buying

The stock market has officially gone haywire, with the FTSE 100 entering correction territory today. Here's what I've got my…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Load up on cheap shares now – or wait to see whether they get even cheaper?

As the market fluctuates, some shares may suddenly look cheap. How an investor acts in such moments can affect their…

Read more »

Close-up of British bank notes
Investing Articles

Is this a once-in-a-decade opportunity to target a second income?

Looking to make a large second income from UK dividend shares? Now might be the opportunity you've been waiting for,…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

What on earth is going on with Barratt Redrow shares?

Barratt Redrow shares are the FTSE 100's biggest faller over the last month. What has been going on with the…

Read more »

Close-up of British bank notes
Investing Articles

This UK penny stock is tipped to double by City analysts!

What should we do when a favourite penny stock falls due to short-term pressures? Consider buying for the long term,…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

£390 of income a week from a £20k Stocks and Shares ISA? Here’s how!

Christopher Ruane explains how someone with a £20k Stocks and Shares ISA and long-term timeframe could target hundreds of pounds…

Read more »

Abstract 3d arrows with rocket
Investing Articles

Up 25% YTD! Is this red-hot penny stock still ‘cheap’?

This penny stock has been on fire in 2026. Ken Hall takes a closer look at the investment story behind…

Read more »

Man smiling and working on laptop
Investing Articles

Stock market correction? A passive income opportunity!

Looking to turbocharge your passive income? The stock market correction could be a once-in-a-decade chance to do just that, says…

Read more »