Why I’m not waiting for a stock market crash to buy shares for my ISA

There are many bearish investors today who are waiting for a stock market crash. Edward Sheldon isn’t one of them. He’s buying shares for his ISA now.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Young female business analyst looking at a graph chart while working from home

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Right now, many investors are waiting for a stock market crash to buy shares. That’s understandable, as market weakness can provide incredible investment opportunities.

The thing is though, I don’t think investors need to wait for a crash to see attractive opportunities. Looking at the market today, I’m seeing them everywhere.

Near 52-week lows

Take Diageo (LSE: DGE), the owner of Johnnie Walker whisky and Tanqueray gin, for example.

Back in early 2022, Diageo shares were trading above 4,100p. Today, however, they can be picked up for around 3,350p – almost 20% lower (near 52-week lows).

I think this is an excellent buying opportunity for long-term investors like myself. Diageo is a world-class company (it’s generally considered to be one of the highest-quality companies in the FTSE 100 index).

And with significant exposure to the world’s emerging markets, it has plenty of growth potential going forward.

It’s worth noting that there is some uncertainty here in the short term as the company is facing a legal dispute.

I see this as a short-term blip though. So, I added to my holding last week.

Currently, the stock trades on a forward-looking price-to-earnings (P/E) ratio of around 19, which I think is very reasonable given the company track record (20+ years of consecutive dividend increases) and growth potential.

US rival Brown-Forman, which owns Jack Daniel’s, currently has a P/E ratio of about 29.

Attractive dividend yields

Another high-quality Footsie company that is well off its highs is Unilever (LSE: ULVR), which owns Dove, Hellmann’s, and loads of other popular brands.

Before Covid, this stock was trading above 5,200p. Today though, it’s under 4,000p – nearly 25% lower.

I added to my holding here recently as well.

At today’s share price, I get a dividend yield of around 3.5% on my shares meaning I’m being paid to wait for the share price to recover (there’s no guarantee it will, of course).

And again, the valuation seems very reasonable. Unilever currently has a P/E ratio of about 18 versus approximately 24 for US rival Colgate-Palmolive.

It’s worth pointing out that higher costs are weighing on Unilever’s profits at the moment. I don’t expect this to last forever though.

A rare buying opportunity

It’s not just UK shares that are well off their highs, however.

Take a look at Amazon (NASDAQ: AMZN) which is listed in the US.

It was trading near $185 ($3,700 before the recent 20:1 stock split) during Covid. Today however, it can be snapped up for around $125 – more than 30% below its highs.

Given the huge pullback, I’ve been adding to my position here lately.

I think this company is just getting started. In the years ahead, I expect to see further growth in its online shopping and cloud computing revenues. And I’m excited about what the company is doing in the artificial intelligence (AI) space.

This is a volatile stock, however. So, while I expect the stock to rise in the long term, I’m not expecting it to climb in a straight line.

I’m buying now

These are just three examples of stocks that are well off their highs, and look interesting to me. There are many more.

Looking for more investment ideas? One can find plenty here at The Motley Fool.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Ed Sheldon has positions in Amazon.com, Diageo Plc, and Unilever Plc. The Motley Fool UK has recommended Amazon.com, Diageo Plc, and Unilever Plc. John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

With interest rates at 5%, are Stocks and Shares ISAs still worth it?

Savings accounts are paying chunky interest right now. However, a Stocks and Shares ISA still offers higher returns in the…

Read more »

Growth Shares

Here are the latest share price forecasts for Rolls-Royce

The Rolls-Royce share price has risen about 700% over the last two years. Here’s where City analysts expect it to…

Read more »

Diverse group of friends cheering sport at bar together
Investing Articles

Up 21% in a month! Is this world-class FTSE 250 share finally fulfilling its explosive potential?

Harvey Jones reckons this breathtaking FTSE 250 share could transform his portfolio by turning into a brilliant multi-bagger. But it…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

How I’d try and turn a £10k ISA into a second income worth £11.9k a year

Zaven Boyrazian outlines how to transform a relatively small ISA into a chunky second income over the long term using…

Read more »

A senior group of friends enjoying rowing on the River Derwent
Investing Articles

How I’d invest £100,000 in a SIPP to build long-term retirement wealth

There are multiple ways to build wealth in a SIPP. Zaven Boyrazian explores different methods to help identify which is…

Read more »

Playful senior couple in aprons dancing and smiling while preparing healthy dinner at home
Investing Articles

3 golden steps to building long-term wealth with UK shares

UK shares have provided impressive long-term returns. Royston Wild reveals three strategies that shrewd investors use to maximise their profits.

Read more »

Investing Articles

Want to join the top 10% of Stocks and Shares ISA investors? Here’s how much you’d need

Ben McPoland considers how long it would take to build a portfolio that might position an ISA investor in the…

Read more »

Investing Articles

Yields up to 8.7%! 3 high-yield dividend shares I’d buy to target a £1,000 passive income

A lump sum invested in these high-yield shares could create a four-figure passive income this year and a growing one…

Read more »