Why I’m not waiting for a stock market crash to buy shares for my ISA

There are many bearish investors today who are waiting for a stock market crash. Edward Sheldon isn’t one of them. He’s buying shares for his ISA now.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Young female business analyst looking at a graph chart while working from home

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Right now, many investors are waiting for a stock market crash to buy shares. That’s understandable, as market weakness can provide incredible investment opportunities.

The thing is though, I don’t think investors need to wait for a crash to see attractive opportunities. Looking at the market today, I’m seeing them everywhere.

Near 52-week lows

Take Diageo (LSE: DGE), the owner of Johnnie Walker whisky and Tanqueray gin, for example.

Back in early 2022, Diageo shares were trading above 4,100p. Today, however, they can be picked up for around 3,350p – almost 20% lower (near 52-week lows).

I think this is an excellent buying opportunity for long-term investors like myself. Diageo is a world-class company (it’s generally considered to be one of the highest-quality companies in the FTSE 100 index).

And with significant exposure to the world’s emerging markets, it has plenty of growth potential going forward.

It’s worth noting that there is some uncertainty here in the short term as the company is facing a legal dispute.

I see this as a short-term blip though. So, I added to my holding last week.

Currently, the stock trades on a forward-looking price-to-earnings (P/E) ratio of around 19, which I think is very reasonable given the company track record (20+ years of consecutive dividend increases) and growth potential.

US rival Brown-Forman, which owns Jack Daniel’s, currently has a P/E ratio of about 29.

Attractive dividend yields

Another high-quality Footsie company that is well off its highs is Unilever (LSE: ULVR), which owns Dove, Hellmann’s, and loads of other popular brands.

Before Covid, this stock was trading above 5,200p. Today though, it’s under 4,000p – nearly 25% lower.

I added to my holding here recently as well.

At today’s share price, I get a dividend yield of around 3.5% on my shares meaning I’m being paid to wait for the share price to recover (there’s no guarantee it will, of course).

And again, the valuation seems very reasonable. Unilever currently has a P/E ratio of about 18 versus approximately 24 for US rival Colgate-Palmolive.

It’s worth pointing out that higher costs are weighing on Unilever’s profits at the moment. I don’t expect this to last forever though.

A rare buying opportunity

It’s not just UK shares that are well off their highs, however.

Take a look at Amazon (NASDAQ: AMZN) which is listed in the US.

It was trading near $185 ($3,700 before the recent 20:1 stock split) during Covid. Today however, it can be snapped up for around $125 – more than 30% below its highs.

Given the huge pullback, I’ve been adding to my position here lately.

I think this company is just getting started. In the years ahead, I expect to see further growth in its online shopping and cloud computing revenues. And I’m excited about what the company is doing in the artificial intelligence (AI) space.

This is a volatile stock, however. So, while I expect the stock to rise in the long term, I’m not expecting it to climb in a straight line.

I’m buying now

These are just three examples of stocks that are well off their highs, and look interesting to me. There are many more.

Looking for more investment ideas? One can find plenty here at The Motley Fool.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Ed Sheldon has positions in Amazon.com, Diageo Plc, and Unilever Plc. The Motley Fool UK has recommended Amazon.com, Diageo Plc, and Unilever Plc. John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

If the stock market crashes, I’ll pour shares of this luxury brand into my ISA

Nobody knows when the stock market will next crash. But this Fool already knows the stock he will buy without…

Read more »

2024 year number handwritten on a sandy beach at sunrise
Investing Articles

A Q1 trading update pushes the Beazley share price up a bit more. Is it still cheap?

The Beazley share price has been motoring up in what might turn out to be the start of a 2024…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

Prediction: this will be the FTSE 100’s next great stock!

This FTSE 250 stock has more than doubled in value during the past five years. Our writer thinks it could…

Read more »

Yellow number one sitting on blue background
Investing Articles

Billionaire Bill Ackman has just 1 magnificent AI stock in his FTSE 100-listed fund

Our writer takes a look at the only AI stock held in the portfolio of FTSE 100-listed Pershing Square Holdings.

Read more »

Stack of British pound coins falling on list of share prices
Investing Articles

2 penny stocks this Fool thinks could deliver phenomenal returns!

Penny stocks are a risky but exciting asset class to invest in, prone to wild volatility. Our writer thinks he's…

Read more »

Buffett at the BRK AGM
Investing Articles

I’ve just met Warren Buffett’s first rule of investing. Here are 3 ways I did it

Harvey Jones has surprised himself by living up to Warren Buffett's most important investment rule. But is his success down…

Read more »

Engineer Project Manager Talks With Scientist working on Computer
Investing Articles

Down 51% in 2024, is this UK growth stock a buy for my Stocks and Shares ISA?

Ben McPoland considers Oxford Nanopore Technologies (LSE:ONT), a UK growth stock that has plunged over 80% since going public in…

Read more »

Young Caucasian woman with pink her studying from her laptop screen
Investing Articles

These 3 growth stocks still look dirt cheap despite the FTSE hitting all-time highs

Harvey Jones is hunting for growth stocks that have missed out on the recent FTSE 100 rally and still look…

Read more »