2 fallen angels at 52-week lows to buy in a Stocks & Shares ISA

Jon Smith talks through two stocks that have fallen to lows and explains why he feels they could do well in a Stocks and Shares ISA.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Young black colleagues high-fiving each other at work

Image source: Getty Images

A fallen angel stock refers to a reputable company that has seen a fall in value over a period of time. These can sometimes make great long-term purchases to include in a Stocks and Shares ISA. Given the exemption from capital gains tax when selling stocks for a profit, if the shares do rally in coming years then there’s large profit potential. Here are two that I like right now.

Please note that tax treatment depends on the individual circumstances of each client and may be subject to change in future. The content in this article is provided for information purposes only. It is not intended to be, neither does it constitute, any form of tax advice. Readers are responsible for carrying out their own due diligence and for obtaining professional advice before making any investment decisions.

A controversial inclusion

A month ago, I wrote about the falling share price of ASOS (LSE:ASC). Despite the stock being at 52-week lows at that point in time, I said that I thought we were seeing panic selling and that the stock could fall further. I thought it was a good long-term buy, but would wait paitently to see how it traded over the coming months.

It has fallen 46% over the past month. Over the past year, it’s now down 77%.

So why do I think it’s the right time to buy now? To begin with, I’m never going to perfectly pick the bottom. Waiting for a month has certainly provided a better price to buy, but I don’t want to be overly greedy and keep waiting for further potential losses.

It appears I’m not alone either. Just this week it was reported that Frasers Group has increased its shareholding in the business. Another news piece has commented that ASOS could see bid approaches.

Of course, the half-year results showing a loss before tax isn’t doing the company any favours. Yet I fundamentally believe that it’s well positioned and entrenched in the fast-fashion space, and I don’t see this changing.

A whale that should deliver steady growth

Another idea for an ISA is Diageo (LSE:DGE). Again, I wrote in more detail on the business recently as the share price has moved lower. Some of this is due to the previous CEO (Ivan Menezes) announcing his retirement. Sadly, he died earlier this week.

Despite being at 52-week lows, the stock is only down 8% in the past year. So we aren’t talking about a large fall in the same way as ASOS.

I think this makes a good addition to an ISA because of the incredibly strong brands held within the alcohol portfolio. This should ensure that revenue remains robust regardless of how the global economy performs this year.

If we get a sharp recovery, high-end whisky and tequila brands can deliver growth. Yet if we have a UK recession, lower-cost beer brands should be able to shoulder the revenue targets instead.

A business of the size of Diageo (with net sales of £15.4bn in 2022) is never going to be the hottest growth stock in the world. It’s a mature business. But I feel it can make back the losses from this year and offer steady share price gains for several years to come.

Jon Smith has no position in any of the shares mentioned. The Motley Fool UK has recommended Diageo Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing For Beginners

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Will it soon be too late to buy dirt cheap FTSE shares?

Capital migration's causing some cheap FTSE shares to start massively outperforming, but even more impressive growth could be right around…

Read more »

ISA Individual Savings Account
Investing Articles

Considering an ISA in 2026? Before diving in, do these 3 things first

Always one to take the cautious route, Mark Hartley breaks down three critical steps investors should think about before opening…

Read more »

Lady taking a bottle of Hellmann's Real Mayonnaise from a supermarket shelf
Investing Articles

Down 11% in a month, is this the FTSE 100’s best bargain?

FTSE 100 veteran Unilever has seen its share price crumble by double-digit percentages. Royston Wild asks: is this today's hottest…

Read more »

ISA coins
Investing Articles

This simple Stocks and Shares ISA move could be worth thousands over time

With the new Stocks and Shares ISA season underway, Andrew Mackie reveals the one key investing principle too many investors…

Read more »

Stack of one pound coins falling over
Investing Articles

How to invest £20,000 in an ISA to get passive income for life

Here’s how investors can aim to transform £20,000 a year into a quality seven-figure ISA portfolio that generates a £43,000…

Read more »

Storytelling image of a multiethnic senior couple in love - Elderly married couple dating outdoors, love emotions and feelings
Investing Articles

7%+ yield! 3 ETFs to target a £1,740 passive income this new ISA year

Looking to supercharge your Stocks and Shares ISA income this year? Consider these exchange-traded funds (ETFs), which yield up to…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

A SIPP opened at birth could be worth £10m in 55 years

The SIPP is an incredible vehicle for building wealth and saving for retirement. Many Britons just don't realise how early…

Read more »

Senior couple crossing the road on a city street. They are walking with shopping bags while Christmas shopping.
Investing Articles

How much do I need in a SIPP for a £500 monthly passive income?

Looking to earn a reliable passive income from your SIPP? Royston Wild explains how this could be possible with some…

Read more »