Why 2023 could be the best year to buy value shares ever

I reckon this year could offer some of the best value shares I’ve seen for ages. But I also think the bargains might not last much longer.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Investor looking at stock graph on a tablet with their finger hovering over the Buy button

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Why do I think this is a great time for buying up some super cheap value shares? It’s because I feel a new bull market could be on its way.

In fact, I’m so convinced that I’d say it’s a matter of when, not if. And the best time to find stock market value is surely when the storm clouds are at their darkest.

What do I mean by value shares? To put it simply, I’m talking about shares that I see as priced well below their fundamental value.

Never had it so good

And I see so many of them today, it’s hard to remember a time when I’ve been more bullish about buying shares for the long term.

Why now? Everyone seems to be just so pessimistic and running scared from the stock market. Now, I don’t want to make light of that, as we really are feeling the pinch in the UK.

There’s high inflation, interest rates, war, tensions between the West and China, an over-heating planet…

Storm before the calm

But I think what we’re looking at now might just be the storm before the calm. And we did just get a few bits of bright news amid the gloom.

The IMF now says it expects the UK economy to avoid recession. UK borrowing last year came in lower than expected too. Oh, and food price inflation has just fallen for the second month.

If these trends continue, people might just start to get a bit optimistic again. And if that happens, folk could start thinking that, just maybe, all the UK’s top companies might not be set to go bust.

And their shares might even be worth buying.

Time for contrarians

And wouldn’t it be horrible if that happens? I mean, they’ll all be buying those cheap value shares and pushing the prices up. And I don’t that. No, I want the shares to stay cheap so I can keep buying.

Ace investor Sir John Templeton was one of the most successful contrarian investors of the 20th century.

In 1995 in Forbes, he wrote:

People are always asking me where is the outlook good, but that’s the wrong question. The right question is: Where is the outlook the most miserable?

He pointed out that we should be trying to buy shares at the lowest possible price compared to what a company is actually worth. And that’s a good definition of value shares.

We should, wrote Sir John, buy when people are most frightened and pessimistic.

Best buys

The banks look great value to me, with Barclays on a price-to-earnings ration of under five. And Taylor Wimpey is on dividend yields of 7.5% for the next few years.

These are just two in my favourite FTSE 100 sectors right now, and there are many more out there.

They do face risks. And I think the biggest is that they might become even better value. But that’s just the optimistic way of saying they could fall further first.

So yes, keep buying value shares while they’re cheap this year — that’s my plan.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has recommended Barclays Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Light trails from traffic moving down The Mound in central Edinburgh, Scotland during December
Investing Articles

Up 7.5% in a week but with P/Es below 8! Are JD Sports Fashion and easyJet shares ready to take off?

easyJet shares have laboured in 2025, but suddenly they're flying. The same goes for JD Sports Fashion. Both still look…

Read more »

US Stock

I think this could be the best no-brainer S&P 500 purchase to consider for 2026

Jon Smith reveals a stock from the S&P 500 that he feels has the biggest potential to outperform the index,…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

Up 20% in a week! Is the Ocado share price set to deliver some thrilling Christmas magic?

It's the most wonderful time of the year for the Ocado share price, and Harvey Jones examines if this signals…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

I asked ChatGPT for the 3 best UK dividend shares for 2026, and this is what it said…

2025 has been a cracking year for UK dividend shares, and the outlook for 2026 makes me think we could…

Read more »

Storytelling image of a multiethnic senior couple in love - Elderly married couple dating outdoors, love emotions and feelings
Investing Articles

£10k invested in sizzling Barclays, Lloyds and NatWest shares 1 year ago is now worth…

Harvey Jones is blown away by the performance of NatWest shares and the other FTSE 100 banks over the last…

Read more »

Investing Articles

£5,000 invested in these 3 UK stocks at the start of 2025 is now worth…

Mark Hartley breaks down the growth of three UK stocks that helped drive the FTSE 100 to new highs this…

Read more »

Young Caucasian man making doubtful face at camera
Investing Articles

Time to start preparing for a stock market crash?

2025's been an uneven year on stock markets. This writer is not trying to time the next stock market crash…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Nvidia stock’s had a great 2025. Can it keep going?

Christopher Ruane sees an argument for Nvidia stock's positive momentum to continue -- and another for the share price to…

Read more »