2 FTSE 100 shares to buy in a stock market crash

An industrial conglomerate and a consumer products company are on Stephen Wright’s list of FTSE 100 shares to buy if prices fall sharply in the near future.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Young Black man sat in front of laptop while wearing headphones

Image source: Getty Images

The best investors all agree that the way to handle a stock market crash is to be prepared. And this involves having a list of shares to buy ready for when the opportunity presents itself.

I think this is a great idea – there are a number of stocks I’d love to buy if share prices suddenly collapsed. Here are two FTSE 100 shares from my list.

Halma

Top of my list is Halma (LSE:HLMA). Despite the fact that I like this business a lot and think it has some great fundamentals, I sold my shares in the company recently. 

Halma is a conglomerate – a collection of smaller businesses – focused on three key areas. These are: industrial safety, environmental monitoring, and life sciences.

The company attempts to grow in two ways. The first is by acquiring promising businesses and the second is by improving its operations. 

In my view, Halma’s management has done a great job. Revenue has grown at an average of 9% annually for the last 10 years and earnings per share have increased by around 10% per year.

So why did I sell my shares? The short answer is I thought the price had got too high and I had better opportunities for the money I had invested in the company. 

I bought my shares when the stock fell during the uncertainty around the UK’s mini-budget. Since then, though the share price has climbed significantly.

At today’s prices, I think the price-to-earnings (P/E) ratio of 41 as a significant risk going forward. So I’m not buying the stock today, but I’m ready to seize an opportunity if it comes.

Diageo

Diageo (LSE:DGE) also makes my list. The drinks manufacturer is a good company in a great sector and I’d be pleased to buy the stock at a decent price.

The attraction of the stock is clear enough. Diageo has terrific intangible assets, with a number of category-leading products and its huge scale allow it to overpower the competition.

The trouble is, all of this is pretty well-known. And as a result, this tends to be reflected in the company’s price tag when it comes to shares.

At a P/E ratio of 23, the stock has a much less optimistic valuation than Halma. But it also has much less impressive growth figures. 

Revenue growth at Diageo comes in at 3% per year over the last decade and earnings per share growth was just under 4%. To my mind, that’s not particularly impressive given the share price.

Furthermore, I don’t see that growth accelerating rapidly in the near future. So I view Diageo as an investment opportunity for a time when FTSE 100 share prices are lower than they are now.

FTSE 100 stocks to buy

Warren Buffett, Charlie Munger, and Sir John Templeton all say that opportunities present themselves to those who are prepared. So I’ve been looking for FTSE 100 stocks to buy.

Both Halma and Diageo have sound balance sheets and strong returns on invested capital. In both cases, though, the stocks are priced to reflect this – and more, in my view. 

I don’t know when the next stock market crash is coming. But I’m making my list of shares to buy now so I’m ready when it does.

Stephen Wright has no position in any of the shares mentioned. The Motley Fool UK has recommended Diageo Plc and Halma Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Thoughtful man using his phone while riding on a train and looking through the window
US Stock

Down 10% this year, this S&P 500 banking giant looks super-cheap

Jon Smith flags a S&P 500 stock that’s had a rough few months but could start to rally if his…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Dividend Shares

4 FTSE 250 shares that could generate a 4-figure monthly second income

Jon Smith points out income shares with yields in excess of 7% that he believes could slot in well to…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

As Diageo shares sink, this ‘opposite’ stock in the FTSE 250 is soaring 

Diageo shares are falling due to lower demand for alcohol. But this backdrop is boosting other stocks such as this…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Investing Articles

Is BAE Systems the FTSE 100’s newest AI stock?

Defence stock BAE Systems has proved a good buy for investors of late, but could it get a further boost…

Read more »

Female Tesco employee holding produce crate
Investing Articles

Under £5 now! Here’s why I think Tesco’s share price should be trading closer to £7

Tesco’s share price looks too cheap to me for a business growing profits, boosting cash flow and undertaking buybacks at…

Read more »

A row of satellite radars at night
Investing Articles

Could the SpaceX IPO make Barclays shares this year’s top FTSE 100 idea?

Barclays is the exclusive regional lead for the UK in the upcoming SpaceX IPO, but its shares still trade at…

Read more »

A young Asian woman holding up her index finger
Investing Articles

This FTSE 100 dividend hero once again tops AJ Bell’s most-bought list

After more than four decades of rewarding shareholders, Legal & General remains one of the most bought FTSE 100 stocks…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

£20,000 invested in BT shares 2 years ago is today worth…

BT shares have doubled in price over two years — yet the valuation still looks low. Here’s why the next…

Read more »