These are the most popular Stocks and Shares ISA picks for 2023

Not got started with the new Stocks and Shares ISA allowance yet? A look at the most popular share picks this year might be some help.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Young female business analyst looking at a graph chart while working from home

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

We’re into a new Stocks and Shares ISA year. And we have a new allowance of up to £20,000 to invest.

So however much cash do we have free to invest, and what should we buy with it? I’ve had a look around the most popular picks so far in 2023 to get some ideas.

When it comes to individual stocks, it looks like there’s a big shift to financials this year. Insurers Legal & General and Aviva are up there in a few top 10 lists. And Lloyds Banking Group and Barclays are there with them.

Dividend focus

Going by the latest Dividend Dashboard from AJ Bell, financial stocks should lead the table of dividend rises this year. That’s on the back of earnings growth forecasts, and after the big miners fell down the dividend list.

In fact, it looks like Stocks and Shares ISA investors are keen on dividends in general. National Grid is a top pick year after year, and looks set to yield 4.5% this year.

Oil giant Shell is a common choice too. Even though oil is back down from last year’s peak prices, we’re still looking at a 4% dividend yield this year.

Growth too

There’s one notable growth stock in this year’s lists, Tesla. The US electric car maker’s stock has slid in the past couple of years, so people see a bargain now.

We’ve seen a general US growth stock slump, in fact. And it spills over into the list of most popular investment trusts among ISA holders.

Scottish Mortgage Investment Trust has stormed up the ISA charts this year. It holds Tesla, but Moderna, ASML, NVIDIA, and even SpaceX are also in its top 10 holdings.

Scottish Mortgage looks cheap to me after a big fall. And on top of the drop in assets, the shares are on discount of more than 20% now.

Conservative trust

The ISA favourites list also includes the more conservative City of London Investment Trust. And this one is dull by comparison. It holds BP, BAE Systems, Diageo, Unilever… yawn.

But those holdings have led to the trust raising its dividend every year for 56 years in a row. And it’s joint top of the list of Dividend Heroes maintained by the Association of Investment Companies.

How can this guide us with our Stocks and Shares ISAs in 2023?

Well, I wouldn’t just buy the current favourites. That might not give me much balance, and I want a good level of diversification. But it does give us a set of options that we can use to start our own search.

And there are many other great stocks out there. They just don’t quite make it on to the most popular lists right now.

I think it also gives us a bit of encouragement. I’m sure a lot of use could use that if we might hesitate a bit to get started.

But, most of all, it reminds me that the tough economy is just a short-term thing. And the long-term ISA culture in the UK is thriving.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Alan Oscroft has positions in Aviva Plc, City Of London Investment Trust Plc, Lloyds Banking Group Plc, and Scottish Mortgage Investment Trust Plc. The Motley Fool UK has recommended ASML, Barclays Plc, Diageo Plc, Lloyds Banking Group Plc, Nvidia, Tesla, and Unilever Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

UK shares: a once-in-a-decade chance to bag sky-high passive income

The FTSE 250 is offering up incredible passive income opportunities right now. Our writer takes a look at one stock…

Read more »

Investing Articles

2 dirt cheap FTSE 100 and FTSE 250 growth shares to consider!

Looking for great growth and value shares right now? These FTSE 100 and FTSE 250 shares could offer the best…

Read more »

Investing Articles

No savings? I’d use the Warren Buffett method to target big passive income

This Fool looks at a couple of key elements of Warren Buffett's investing philosophy that he thinks can help him…

Read more »

Investing Articles

This FTSE 100 hidden gem is quietly taking things to the next level

After making it to the FTSE 100 index last year, Howden Joinery Group looks to be setting its sights on…

Read more »

Investing Articles

A £20k Stocks and Shares ISA put into a FTSE 250 tracker 10 years ago could be worth this much now

The idea of a Stocks and Shares ISA can scare a lot of people away. But here's a way to…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

What next for the Lloyds share price, after a 25% climb in 2024?

First-half results didn't do much to help the Lloyds Bank share price. What might the rest of the year and…

Read more »

Investing Articles

I’ve got my eye on this FTSE 250 company

The FTSE 250's full of opportunities for investors willing to do the search legwork, and I think I've found one…

Read more »

Investing Articles

This FTSE 250 stock has smashed Nvidia shares in 2024. Is it still worth me buying?

Flying under most investors' radars, this FTSE 250 stock has even outperformed the US chip maker year-to-date. Where will its…

Read more »