Here’s what Stocks and Shares ISA millionaires are buying in 2023

Want to join the UK Stocks and Shares ISA millionaires club? What better way to learn than to examine what the best investors are buying.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

2023 concept with upwards-facing arrows overlaid on a hand with one finger raised, pointing up

Image source: Getty Images

There are around 2,000 Stocks and Shares ISA millionaires in the UK, with an average pot of about £1.4m. That’s £2.8bn stashed away where the Inland Revenue can’t get its hands on it.

Want to try to join the ISA millionaires club? An investor starting today and investing the full £20,000 annual allowance, and earning an ISA return of 7% per year, could do it in about 22 years.

So someone in their forties today, without a penny saved yet, could be a millionaire by state pension age. It means being able to max out their ISA allowance. But, according to government data, 37% of Stocks and Shares ISA investors do exactly that.

And anyone who can manage to invest just £5k per year could still retire with a tasty tax-free quarter million in their ISA.

Please note that tax treatment depends on the individual circumstances of each client and may be subject to change in future. The content in this article is provided for information purposes only. It is not intended to be, neither does it constitute, any form of tax advice. Readers are responsible for carrying out their own due diligence and for obtaining professional advice before making any investment decisions.

What are they buying?

What are the UK’s most successful stock market investors buying? If you think the millionaire secret is to find get-rich-quick multi-baggers, you couldn’t be much further from the truth.

No, these million-pound portfolios are heavily weighted towards blue-chip FTSE 100 companies, and investment trusts.

Interactive Investor is the latest to publish their list of top ISA investments. And, while many investors are shunning them, ISA millionaires are buying more financial sector stocks. Lloyds Banking Group is in the top ten, along with insurance firms Aviva and Legal & General.

Looking back to last year’s data from Hargreaves Lansdown, all three were in their top 10. Lloyds and Aviva made it into AJ Bell‘s top 10, meanwhile, with Legal & General missing out.

Cheap shares

All of these stocks are on low P/E valuations. That suggests ISA millionaires are happy to buy up depressed shares when others are panicking and selling out. They’re also cash generative over the long term, and pay progressive dividends.

As well as cheap financial shares, our millionaires consistently buy stocks like Shell, BP, National Grid, GSK… all favourites among low-risk long-term investors. It does sound like the most successful ISA owners might be getting their ideas from billionaire investor Warren Buffett, doesn’t it?

Investment trusts

Investment trusts are big favourites too. And those are very good ways to get good diversification from a single investment. Looking at the two most popular with Interactive Investor ISA millionaires is interesting.

Alliance Trust is one, and it puts its money into global stocks to target capital appreciation and dividend income. Incidentally, it has raised its dividend for 55 years in a row.

Scottish Mortgage Investment Trust is the other big favourite. And that invests in global, mainly US, growth stocks… things like Amazon, Tesla, Moderna. And ISA millionaires are buying them now they’re down.

Learn from the best

I reckon the best way to achieve long-term gains from a Stocks and Shares ISA is to learn from those who have been the most successful at it.

And for investors who want to target a million as quickly as possible, there’s still a bit more than a month left to make the most of their 2022-23 ISA allowance.

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Alan Oscroft has positions in Aviva Plc, Lloyds Banking Group Plc, and Scottish Mortgage Investment Trust Plc. The Motley Fool UK has recommended Amazon.com, GSK, Hargreaves Lansdown Plc, Lloyds Banking Group Plc, and Tesla. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Could this cheap FTSE 100 stock be the next Rolls-Royce?

Paul Summers casts his eye over a battered-but-high-quality FTSE 100 stock. Is this the next top-tier company to stage a…

Read more »

ISA Individual Savings Account
Investing Articles

Hesitant over a Stocks and Shares ISA? Here’s a way to deal with scary markets

Volatile stock markets are scaring potential investors away from getting started with their first Stocks and Shares ISA in 2026.

Read more »

This way, That way, The other way - pointing in different directions
Market Movers

Standard Life’s announced a £2bn deal but its share price is largely unchanged. Why?

James Beard considers why the Standard Life share price didn’t take off today (15 April) after the group announced it…

Read more »

Happy parents playing with little kids riding in box
Investing Articles

Up 12% in a month, Hollywood Bowl is a UK dividend stock on a roll

This 5%-yielding dividend stock was one of the top performers in the FTSE 250 index today. What sent it flying…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

Young investors are taking the stock market on a rollercoaster ride. Here’s how retirees can buckle up

Mark Hartley reveals the volatile impact that younger investors are having on the stock market and how UK retirees can…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

£7,500 invested in Aviva shares 5 years ago is now worth…

A lump sum pumped into Aviva shares half a decade ago has grown a lot. Andrew Mackie looks at the…

Read more »

Young female hand showing five fingers.
Investing Articles

Could £20,000 invested in these 5 dividend shares produce £14,760 of passive income over the next 10 years?

James Beard considers the potential of dividend shares to deliver amazing levels of passive income. Here are five that have…

Read more »

Workers at Whiting refinery, US
Investing Articles

At 570p, is it too late to consider buying BP shares?

Since the end of February, when the conflict in the Middle East started, BP shares have soared nearly 20%. But…

Read more »