If I’d invested £500 in Diageo shares 2 years ago, here’s how much I’d have now!

Dr James Fox takes a closer look at Diageo shares and explores whether an investment in the drinks maker would have been successful.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Shot of a senior man drinking coffee and looking thoughtfully out of a window

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Diageo (LSE:DGE) shares tanked this week despite beating analysts’ forecasts in a half-year review. The drinks maker is down around 8% over the week, and the same over 12 months.

The stock is the only British company held by legendary investor Warren Buffett. It’s a small holding, but surely this says a lot about the stock. After all, Buffett has an impressive track record of picking winners.

So let’s take a closer look at this beverage giant, and explore whether an investment in Diageo two years ago would have been successful.

Focus on growth

Diageo is more growth-orientated than most stocks on the FTSE 100. The stock only offers a small 2.2% dividend.

So if I had invested £500 in Diageo two years ago, today I’d have around £580. The stock has surged 16% despite the recent collapse.

Adding in the small dividend payments I would have received over the period, my returns would be fairly strong — close to 20%.

Valuation

Diageo trades with higher multiples than most of the index, and that’s because of its growth potential. The stock has a price-to-earnings ratio of 23.

A discounted cash flow calculation, based on a 10-year investment, suggests the stock is undervalued by around 25%. That’s clearly positive, but it’s worth noting that forecasting future cash flows over the next 10 years can be challenging.

It’s also worth highlighting that while the dividend is small, it’s strongly supported by earnings, with cover of 3.2 times.

Is it worth it?

Is Diageo worth the multiples it trades at? Well, that’s the big question.

Near-term growth has been impressive. In the six moths to the end of 2022, the firm’s operating profit grew 15.2% to £3.2bn. Meanwhile, organic operating profit, excluding acquisitions and currency fluctuations, grew 9.7%. Diageo benefited from both price increases as well as people drinking more premium spirits.

The group now says it’s on track to achieve organic net sales of between 5% and 7%, and sustainable organic profit growth of between 6% and 9%, for 2023 to 2025.

In the long run, the prospects of the company can be linked to the brands which it owns. Johnnie Walker, Guinness, Baileys, and Smirnoff provide defensive qualities, but it’s also worth noting that these product lines also have considerable appeal in developing economies where brands take on more of a status symbol. 

Is it for me?

Diageo is a truly international firm, with upwards of a third of its sales ($6bn) in 2021 coming from North America. That’s certainly a positive as risk is spread across the world. Especially now, with a projected downturn in the UK.

Slow economic growth, particularly in the UK, could impact alcohol sales this year. But, once again, brands have defensive qualities, so it’s hard to forecast.

I’ve toyed with buying Diageo shares for some time. But I see this current dip as a good opportunity to buy. As such, I’m looking to add this stock to my portfolio.

James Fox has no position in any of the shares mentioned. The Motley Fool UK has recommended Diageo Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

DIVIDEND YIELD text written on a notebook with chart
Dividend Shares

A £5-a-day stock market plan for a 4-figure second income stream

Jon Smith talks through the process of generating income from the stock market even with a modest regular amount, benefitting…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Could 2026 be the year the Greggs share price recovers?

Dr James Fox takes a closer look at the Greggs share price and explores whether there's any value left in…

Read more »

Investing Articles

I’m targeting £42,949 in dividend income for my retirement from £20,000 in this 10.2%-yielding FTSE 250 gem!

This FTSE 250 income play yielding over 10% is powering my long term retirement plan. Here’s why I think it…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

Melrose shares could be the FTSE 100’s biggest winner in 2026

Dr James Fox has a lot of faith in Melrose shares with the stock poised to deliver on its turnaround…

Read more »

White female supervisor working at an oil rig
Investing Articles

‘US is running Venezuela’: what does this mean for oil stocks?

Oil stocks stand to benefit from a huge geopolitical shift after the US took Venezuela president Nicholas Maduro into custody.

Read more »

Investing Articles

Down 15%, here’s what the markets are missing about BAE Systems’ share price and how high it could go in 2026…

BAE Systems’ results, order book and guidance point to accelerating growth -- yet the market still prices in a slowdown.…

Read more »

piggy bank, searching with binoculars
Investing Articles

With an 8.7% forecast dividend yield, is this top FTSE 100 passive income stock an unmissable bargain?

This FTSE 100 income stock has a dividend yield higher than all others on the index. And its payout’s forecast…

Read more »

Investing Articles

Around £1, why does the Lloyds share price still looks cheap to me up to £1.43?

Lloyds has been dogged by negative publicity surrounding motor insurance mis-selling, but has this left its share price seriously undervalued…

Read more »