If I’d invested £500 in Diageo shares 2 years ago, here’s how much I’d have now!

Dr James Fox takes a closer look at Diageo shares and explores whether an investment in the drinks maker would have been successful.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Shot of a senior man drinking coffee and looking thoughtfully out of a window

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Diageo (LSE:DGE) shares tanked this week despite beating analysts’ forecasts in a half-year review. The drinks maker is down around 8% over the week, and the same over 12 months.

The stock is the only British company held by legendary investor Warren Buffett. It’s a small holding, but surely this says a lot about the stock. After all, Buffett has an impressive track record of picking winners.

So let’s take a closer look at this beverage giant, and explore whether an investment in Diageo two years ago would have been successful.

Focus on growth

Diageo is more growth-orientated than most stocks on the FTSE 100. The stock only offers a small 2.2% dividend.

So if I had invested £500 in Diageo two years ago, today I’d have around £580. The stock has surged 16% despite the recent collapse.

Adding in the small dividend payments I would have received over the period, my returns would be fairly strong — close to 20%.

Valuation

Diageo trades with higher multiples than most of the index, and that’s because of its growth potential. The stock has a price-to-earnings ratio of 23.

A discounted cash flow calculation, based on a 10-year investment, suggests the stock is undervalued by around 25%. That’s clearly positive, but it’s worth noting that forecasting future cash flows over the next 10 years can be challenging.

It’s also worth highlighting that while the dividend is small, it’s strongly supported by earnings, with cover of 3.2 times.

Is it worth it?

Is Diageo worth the multiples it trades at? Well, that’s the big question.

Near-term growth has been impressive. In the six moths to the end of 2022, the firm’s operating profit grew 15.2% to £3.2bn. Meanwhile, organic operating profit, excluding acquisitions and currency fluctuations, grew 9.7%. Diageo benefited from both price increases as well as people drinking more premium spirits.

The group now says it’s on track to achieve organic net sales of between 5% and 7%, and sustainable organic profit growth of between 6% and 9%, for 2023 to 2025.

In the long run, the prospects of the company can be linked to the brands which it owns. Johnnie Walker, Guinness, Baileys, and Smirnoff provide defensive qualities, but it’s also worth noting that these product lines also have considerable appeal in developing economies where brands take on more of a status symbol. 

Is it for me?

Diageo is a truly international firm, with upwards of a third of its sales ($6bn) in 2021 coming from North America. That’s certainly a positive as risk is spread across the world. Especially now, with a projected downturn in the UK.

Slow economic growth, particularly in the UK, could impact alcohol sales this year. But, once again, brands have defensive qualities, so it’s hard to forecast.

I’ve toyed with buying Diageo shares for some time. But I see this current dip as a good opportunity to buy. As such, I’m looking to add this stock to my portfolio.

James Fox has no position in any of the shares mentioned. The Motley Fool UK has recommended Diageo Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up of British bank notes
Investing Articles

£9,000 of savings? Here’s how it could be used to target a £3,419 second income

How large a second income could putting £9k into the stock market really deliver in practice? Christopher Ruane explains some…

Read more »

Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'
Investing Articles

Rightmove shares are down 34% in 6 months! Is it one of the best stocks to buy now?

Jon Smith explains why the worst-performing stock over the past half-year could actually be considered as one of the best…

Read more »

Business manager working at a pub doing the accountancy and some paperwork using a laptop computer
Growth Shares

This penny stock’s up 246% over the past year. What on earth’s going on?

Jon Smith points out a rocket ship of a penny stock that’s been flying high, thanks to positive news about…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

How much do you need in an ISA to generate a £2,000 monthly income from UK shares?

Harvey Jones whips out his calculator and crunches the numbers to show how UK shares can build a high and…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Warren Buffett looks at a company’s balance sheet first. So what does BP’s tell us?

Warren Buffett thinks investors should focus more on a company’s assets and liabilities. With this in mind, James Beard takes…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

FTSE 100 hits 10,000 at last – but these shares are still dirt cheap!

Harvey Jones is thrilled to see the FTSE 100 put on a fireworks show in 2025, but he says plenty…

Read more »

Couple working from home while daughter watches video on smartphone with headphones on
Investing Articles

Can you earn £1,000 a month in passive income with £34,800 in a Stocks and Shares ISA?

A Stocks and Shares ISA is a terrific asset for investors seeking passive income. But is a 35% annual dividend…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

How I’m aiming to build a £12,000 second income in 10 years from UK dividend shares

Harvey Jones is a decade away from retirement and is using FTSE 100 dividend shares to accelerate his plans to…

Read more »