2 cheap UK stocks! Should investors buy these ‘loved’ FTSE 250 shares?

These UK value stocks have been bought in huge volumes in recent weeks. Could they help share pickers supercharge their investment returns?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.

Image source: Getty Images

I’m searching for the best cheap UK stocks to buy for my investment portfolio. And the following FTSE 250 shares have recently caught my attention.

They’re also among the 10 most popular value shares with investors using Freetrade’s share dealing service. Each trades on a rock-bottom price-to-earnings (P/E) multiple and price-to-book (P/B) ratio.

Should investors buy them today?

#1: ASOS

Freetrade analyst George Sweeney notes that ASOS (LSE: ASC) trades on a forward P/B ratio of 0.6. The online retailer also trades on a higher P/E ratio of 20.5 times, a rating he says could be attractive to value investors.

Sweeney notes that “its share price has been in freefall lately” and that investors should “be wary of catching a falling knife.”

Yet the company has surged this week after it announced “significant progress” in improving profitability. It’s shuttering office and storage space and pulling underperforming brands to boost its fortunes (the company plans to ditch 35 unprofitable labels in the coming months).

These measures could help the ASOS share price rebound strongly. But I still wouldn’t buy the FTSE 250 retailer for my investment portfolio. Sales at constant currencies tanked 6% during the four months to December, to £1.4bn. They could continue to slide too as the cost-of-living crisis endures.

Meanwhile, in the longer term it faces increased competition as its rivals improve their own online operations. Demand for its fashion products could also suffer as worries over the environmental impact of ‘fast fashion’ grow. I think the cheapness of ASOS shares reflect these dangers.

#2: International Distribution Systems

Royal Mail owner International Distribution Systems (LSE: IDS) has also has been popular with Freetrade users. Sweeney notes that the courier “has been getting the attention of many investors as a UK value stock worth a second look.”

He notes that the FTSE 250 company “has a P/B ratio of 0.4, a P/E ratio of 9.1 times, and a share price showing signs of recovery after a tough year.”

IDS can’t stay out of the news at the moment. Strikes crippled its Royal Mail operations in December and further industrial action could happen in the months ahead. Also this week it was hit by a huge cyber attack that saw it discourage customers from sending parcels abroad.

In fact the courier is fighting battles on a number of fronts. The letters market is famously in a state of long-term decline. And IDS must invest vast sums of money to improve its parcel operations to offset this.

It also faces a sharp drop in revenues as Britain’s economy shrinks. This is all the more troubling given the huge debts on the company’s balance sheet (net debt stood at £1.5bn as of September).

Online retail looks set to expand steadily over the next decade. And couriers like IDS will play an essential role in this growth. Solid progress at the firm’s GLS international division could also drive profits much higher. But on balance I think there are better cheap UK stocks out there today.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Dominos delivery man on skateboard holding pizza boxes
Investing Articles

£150 to spare? Consider buying this 7p penny stock

Our writer thinks this under-the-radar penny stock has interesting growth potential due to the company's strong brand and domestic economy.

Read more »

piggy bank, searching with binoculars
Investing Articles

£500 buys 725 shares of this 69p penny stock

Got a small lump sum? Zaven Boyrazian explores one under-the-radar defence penny stock that’s smashing Rolls-Royce and BAE Systems!

Read more »

White female supervisor working at an oil rig
Investing Articles

BP share price forecast: can oil prices and buybacks push the stock higher in 2026?

With oil shocks and buyback uncertainty impacting the BP share price, Mark Hartley considers what the future holds for the…

Read more »

Stack of one pound coins falling over
Investing Articles

Get ready for a potential stock market crash

The war in the Middle East impacts far more than just oil & gas prices. Zaven Boyrazian explores the potential…

Read more »

Business manager working at a pub doing the accountancy and some paperwork using a laptop computer
Investing Articles

At 12.9x, are Greggs shares cheap enough yet?

Dr James Fox explores whether Greggs shares are starting to look appealing. Spoiler alert, he's not so sure. What would…

Read more »

A senior man using hiking poles, on a hike on a coastal path along the coastline of Cornwall. He is looking away from the camera at the view.
Investing Articles

After 10 years, investing £750 a month in a Stocks and Shares ISA could be worth…

Zaven Boyrazian looks at how Stocks and Shares ISAs can help even the average person aim to build impressive wealth…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Does the Iran war spell long-term disaster for BP and Shell shares?

Geopolitical uncertainty has boosted both BP and Shell shares, but Harvey Jones warns the Iran war could ultimately speed up…

Read more »

Departure & Arrival sign, representing selling and buying in a portfolio
Investing Articles

IAG share price vs budget rivals: which airline share looks better value in 2026?

Oil's driving market movements and few stocks are more exposed than airlines. Mark Hartley looks at where the value lies.

Read more »