Can my investment approach survive a stock market crash?

Our writer sets out his plan for the next stock market crash, whenever it may come.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.

Image source: Getty Images

The economy is looking in increasingly poor shape right now. The pound has fallen sharply, we are in a recession, and inflation remains high. Those factors could all contribute to investor unease. So, not only might deteriorating business fundamentals lead some shares lower, but nervous investors may also trigger that. But what could a fall – or even a stock market crash – mean for the way I invest?

The next stock market crash

Stock markets are cyclical – over time, they move up and down.

A stock market crash is a significant fall in value, of 20% or more, that happens over a short period of time. We know that there will be another stock market crash in future.

But what nobody knows for sure is when. It could happen today. It might come next year. Or it may be that, for example, a cheaper pound forces British industry to become more competitive, leading shares up and avoiding a crash for decades.

Some of those scenarios seem more probable than others to me. But there is no certainty about which one will come to pass. That is one reason why, as an investor, I do not waste energy trying to time the market. I do not believe anyone knows for certain what will happen next in the market, although some people may claim otherwise.

A long-term investment approach

So, how do I prepare for an uncertain future? After all, such a crash could be painful for the paper value of my portfolio.

I hold some defensive shares that I hope might actually do well in such a situation. For example, I own British American Tobacco. Its shares have increased by 27% over the past year. I think that if the market wobbles, the relatively resilient revenue flows of tobacco could help support the share price. That is not guaranteed, though. The company does also face risks, such as a decline in the number of cigarette smokers eating into revenues.

But some of the shares I own seem more immediately exposed to price risks from a stock market crash. For example, retailer Dunelm could see sales fall if consumers have less money to spend. That may explain why its shares are 49% cheaper today than they were a year ago.

Buy and hold

But does that matter to me? After all, I have no plans to sell my Dunelm shares. If I keep them, the paper loss is only that. The share price may recover in future. Meanwhile, Dunelm has a dividend yield of over 5%.

If anything, a stock market crash might give me the opportunity to buy more shares in companies I think have a promising future. I already thought the Dunelm share price was attractive when I bought it. I have not changed my view of the company. Even a recession could turn out to be positive for it, as more shoppers turn to its competitively priced offering. So a falling share price offers me the chance to buy what I think are quality shares at an attractive price, with the intention of holding them for the long term.

In that sense, I do not just think my investment approach could survive a stock market crash – I am hopeful it might help me benefit!

C Ruane has positions in British American Tobacco and Dunelm Group. The Motley Fool UK has recommended British American Tobacco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Are 76% off Vistry shares a once-in-a-decade opportunity?

Vistry shares are looking dirt-cheap on some metrics. Is this the kind of rare buying opportunity that only comes around…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

Down 10% in a month with a near-7% yield — are Aviva shares the perfect ISA buy?

Harvey Jones says stock market volatility could give investors the opportunity to snap up Aviva shares at a reduced price…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

£5,000 invested in Diageo shares 1 month ago is now worth…

Diageo shares have dipped below £14 recently, taking the one-year fall to 31%. So why has one leading broker turned…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

Elon Musk could give Scottish Mortgage shares a huge boost!

Dr James Fox explains why Scottish Mortgage shares could benefit massively as Elon Musk looks to take SpaceX public later…

Read more »

Investing Articles

As Rolls-Royce and Babcock rocket, has the BAE Systems share price finally run out of juice?

Harvey Jones is astonised at recent sluggish performance of the BAE Systems share price and wonders if there is better…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Down 31% and with a P/E of 8.8, is this FTSE 100 share too cheap to ignore?

Berkeley's share price has collapsed to its cheapest in roughly 10 years. Is the FTSE share now too cheap to…

Read more »

Investing Articles

10 dirt-cheap shares to consider after the correction

Investors keen to contribute to their ISA allowance before Sunday's deadline have a brilliant opportunity to buy cheap shares due…

Read more »

UK supporters with flag
Investing Articles

Why I think this super-cheap growth stock will lead the charge when the FTSE 100 recovers

Harvey Jones is seriously excited by this FTSE 100 growth stock but he also cautions that it can be very…

Read more »