5 reasons this FTSE 100 stock is a great buy

I think that Experian is a top FTSE 100 stock now and for the next decade. Here are five reasons why I’m looking to buy shares in the business today.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

In my view, Experian (LSE:EXPN) is one of the best UK stocks on the market right now. It’s a FTSE 100 stock that I would buy today and hold for the next decade.

The stock is down 9% compared to where it was a year ago. But I think that the underlying business is one to own for the next decade. 

I own Experian shares in my portfolio. At a price-to-earnings (P/E) ratio of 28, there’s a risk the stock is over-valued.

Nevertheless, I think that the quality of the business justifies the price tag. Here are five reasons why I’d be happy to buy Experian shares today.

An indispensable business

The most important feature of Experian’s business, in my view, is that it provides an indispensable service. There are two reasons for this. 

First, an Experian credit report is a requirement for the majority of US mortgages. This gives the company’s earnings a high degree of stability.

Second, the cost of a credit report to a bank is negligible compared to the risk it offsets. On average, a credit report costs around 0.1% of the value of a mortgage.

To me, this means that Experian’s core business is likely to be doing well a decade from now. 

Limited competition

Experian operates in an industry with limited competition.  It’s not the only credit bureau, but I don’t think that there is any significant threat of disruption.

Equifax and TransUnion also offer similar products. But the competition doesn’t, as far as I can see, threaten Experian’s business.

The low cost of credit reports as a percentage of a mortgage means that banks typically want all three reports. And even if they don’t, all three are a requirement for US mortgages.

All of this means that I think that Experian is well-protected from its competitors.

Strong margins

Experian’s advantages result in a business that has impressive financial metrics. 

Last year, Experian used $400m in fixed assets and generated $1.37bn in operating income. That’s a 330% return, which I think is impressive. 

By comparison, Apple generates a return of 303%, Alphabet achieves 75%, and Meta Platforms manages 63%. In other words, the FTSE 100 stock generates cash more efficiently than some of the best big tech companies around.

Barriers to entry

An attractive business is likely to attract competition, which presents a risk to shareholders. But Experian’s business is well-protected from disruption.

The company’s database is an asset that is hard to replicate. It covers around 1.2bn people and around 145m businesses.

Its size is one issue but there’s also an issue of where it comes from. Experian’s data comes from various financial institutions that a new operation would find hard to match.

I therefore think that Experian’s attractive business metrics are well protected from disruption.

Growth opportunities

The risk with Experian’s business is that demand might slow down as rising interest rates result in fewer mortgage applications. But in my view this is a short-term issue.

Moreover, even if mortgage demand in the US does slow, I think that the company has some attractive growth opportunities to offset this.

Experian has been establishing a dominant position in Latin America, most notably Brazil. This, in my view, should help earnings continue to move forwards even in a slow US market.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool's board of directors. Stephen Wright has positions in Alphabet (C shares), Experian, and Meta Platforms, Inc. The Motley Fool UK has recommended Alphabet (A shares), Alphabet (C shares), Apple, and Experian. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two white male workmen working on site at an oil rig
Investing Articles

The BP share price has been on a roller coaster, but where will it go next?

Analysts remain upbeat about 2026 prospects for the BP share price, even as an oil glut threatens and the price…

Read more »

Investing Articles

Prediction: move over Rolls-Royce, the BAE share price could climb another 45% in 2026

The BAE Systems share price has had a cracking run in 2025, but might the optimism be starting to slip…

Read more »

Tesla car at super charger station
Investing Articles

Will 2026 be make-or-break for the Tesla share price?

So what about the Tesla share price: does it indicate a long-term must-buy tech marvel, or a money pit for…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Apple CEO Tim Cook just put $3m into this S&P 500 stock! Time to buy?

One household-name S&P 500 stock has crashed 65% inside five years. Yet Apple's billionaire CEO sees value and has been…

Read more »

Dividend Shares

How much do you need in an ISA to make £1,000 of passive income in 2026?

Jon Smith looks at how an investor could go from a standing start to generating £1,000 in passive income for…

Read more »

Investing Articles

Can the Lloyds share price hit £1.30 in 2026?

Can the Lloyds share price reproduce its 2025 performance in the year ahead? Stephen Wright thinks investors shouldn’t be too…

Read more »

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

Down 45%, is it time to consider buying shares in this dominant tech company?

In today’s stock market, it’s worth looking for opportunities to buy shares created by investors being more confident about AI…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

Is the BP share price about to shock us all in 2026?

Can the BP share price perform strongly again next year? Or could the FTSE 100 oil giant be facing a…

Read more »