My Aviva shares leapt 17%. Should I sell or buy more?

Aviva shares have soared by a sixth since I bought them in late July. Should I sell after this sudden leap, or hang on for even bigger future profits?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Playful senior couple in aprons dancing and smiling while preparing healthy dinner at home

Image source: Getty Images

For most of the first six months of 2022, my wife and I largely refrained from buying new shares. Instead, we built up our ‘dry powder’, building a cash pile from share sales and regular cash dividends. However, as H1/2022 came to a close, we sprang into action. Taking advantage of the usual summer lull in global share prices, we bought 10 new stocks. And one investment for our new portfolio was in Aviva (LSE: AV) shares.

Why we bought Aviva

For the record, my wife bought Aviva shares for our family portfolio at an all-in price of 397p each on 26 July. This price includes the 0.5% stamp duty on purchases, plus share-dealing commission. But what made us decide to buy this stock?

Having worked in the insurance/investment industry for 15 years, I’m very familiar with Aviva, its business model and its products. The group is one of the UK’s leading providers of life and general insurance. It has around 18m customers across the UK, Ireland and Canada, and employs roughly 22,000 people. And with a market value of £13bn, it’s a FTSE 100 middleweight.

So that’s the business. But what about its shares? What drew me to the stock is that its dividend yield was close to 7% a year at that time. To me, this seemed like a generous reward for the risk of holding these shares over the long term. And although this cash payout wasn’t covered by the insurer’s trailing earnings, I expected them to rebound in 2022-23.

Stock soars on good news

At its 52-week high on 29 March, Aviva stock hit 606.58p. It then crashed spectacularly, falling to a 52-week low of 382.3p on 5 July. How I’d have loved to buy into this Footsie firm at this price. Nevertheless, we managed to climb aboard the bandwagon at around 17p above this 2022 low.

As I write, the share price stands at 463.3p, over 66p (+16.7%) above our buying price. What caused this sudden spike in the price? In its first-half results for 2022, the insurer reported increased product sales, higher operating profit (up 14%), and a strengthened balance sheet. CEO Amanda Blanc summed up these results, saying: “This has been an excellent six months for Aviva.”

What’s more, the group announced a new share buyback, plus it increased its interim dividend to 10.3p a share, a huge uplift of 40%. The full-year dividend is expected to be 31p per share, producing a current dividend yield of 6.7% a year. That’s around 1.7 times the FTSE 100’s cash yield.

I’d keep buying

One old expression goes: “One swallow does not a summer make.” Likewise, I’d say that one good set of results — by itself — is no reason to buy into a company. Then again, after a tough 2020-21, I think things may finally be looking up for the firm. Higher interest rates helped to generate £798m of operating cash flow in H1/2022. In a further boost for shareholders, the 2023 dividend has been set at 32.5p a share.

In summary, despite worries about red-hot inflation, soaring energy bills, rising interest rates, war in Ukraine, and slowing economic growth, Aviva shares still look cheap to me. I won’t sell and we might even buy more!

Cliffdarcy has an economic interest in Aviva shares. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Are 76% off Vistry shares a once-in-a-decade opportunity?

Vistry shares are looking dirt-cheap on some metrics. Is this the kind of rare buying opportunity that only comes around…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

Down 10% in a month with a near-7% yield — are Aviva shares the perfect ISA buy?

Harvey Jones says stock market volatility could give investors the opportunity to snap up Aviva shares at a reduced price…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

£5,000 invested in Diageo shares 1 month ago is now worth…

Diageo shares have dipped below £14 recently, taking the one-year fall to 31%. So why has one leading broker turned…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

Elon Musk could give Scottish Mortgage shares a huge boost!

Dr James Fox explains why Scottish Mortgage shares could benefit massively as Elon Musk looks to take SpaceX public later…

Read more »

Investing Articles

As Rolls-Royce and Babcock rocket, has the BAE Systems share price finally run out of juice?

Harvey Jones is astonised at recent sluggish performance of the BAE Systems share price and wonders if there is better…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Down 31% and with a P/E of 8.8, is this FTSE 100 share too cheap to ignore?

Berkeley's share price has collapsed to its cheapest in roughly 10 years. Is the FTSE share now too cheap to…

Read more »

Investing Articles

10 dirt-cheap shares to consider after the correction

Investors keen to contribute to their ISA allowance before Sunday's deadline have a brilliant opportunity to buy cheap shares due…

Read more »

UK supporters with flag
Investing Articles

Why I think this super-cheap growth stock will lead the charge when the FTSE 100 recovers

Harvey Jones is seriously excited by this FTSE 100 growth stock but he also cautions that it can be very…

Read more »